In my opinion, everything. If you have any questions - write, I will answer anyway. And yes, keep writing hilarious comments, they make me smile and cheer me up. 🙂

The question arises, how do some sites get an advantage over others, bypass them in the search results? After all, the optimization tools are used the same. The answer, it would seem, is obvious: due to external optimization, and its unlimited resource. However, this is not the only point.

There are also more complex stages of internal optimization that many webmasters ignore. I'm talking primarily about the placement of the h1-h6 headings. For the most part, they are placed incorrectly, or according to the same pattern, without taking into account the specifics of the site. Only self-placement of these headings will help to achieve the maximum effect. I will tell you about what h1-h6 headers are, why they are needed and how best to arrange them, in this article.

H1-h6 tags are used to highlight the most important parts of the text. They are also called accent tags. They are mainly focused on search engines, letting them understand which parts of the text contain more accurate information about the topic of the article, its keywords. The use of h1-h6 tags gives an opportunity to get an advantage when ranking sites by search engine. However, for this you need to use them wisely.

In theory, everything is quite simple: the first level heading (h1) is used to highlight the site name. The second level heading (h2) focuses the search engine's attention on the title of the article. Headings of the third level (h3) highlight sub-paragraphs of the article, headings h4, h5 and h6 can be used at their discretion, highlighting meaningful words in the text, as well as site bar titles and other significant elements. In reality, however, everything is a little more complicated: it does not always make sense to arrange headings as described above. For example, if you are promoting only separate pages site (as is done in the case of blogs), then there is no point in enclosing the site name in the h1 tag, it is better to reserve this tag for the article title, since it is this that carries the main thematic load. H2 tags can be used to highlight sub-items. The rest is by analogy. In other words, there are many schemes for placing h tags, you need to analyze your site, the specifics of its promotion, and arrange the headings in accordance with your conclusions.

Why is what I'm talking about so important? Nowadays, many people use free platforms for maintaining websites, or use standard templates... In them, very often the headings are arranged very badly, this greatly limits the possibilities of internal optimization. Having dealt with everything once and done everything right, you get a big advantage for the future.

So, there are several rules for placing headings h1-h6. I will present them below.

The picture is clickable

1. Header structure. This is the most important rule. Higher level headings (than less figure - the higher the level) should be on the page higher. That is, the h1 heading should always be located above the h2 heading, and it, in turn, must be located above the h3 heading. Etc.
2. The font size of the headings. This is also a prerequisite. The higher the heading level, the larger the font should be. The h1 heading will have the largest font. Header fonts are edited in styles. However, they are usually the correct size by default.
3. H tags should not contain anything other than text. That is, it is strongly discouraged to enclose pictures, links and other content elements in them.
4. It is not allowed to use h tags in conjunction with other accent tags.
5. Since h1-h6 tags focus the search engine's attention on important elements of the page, such emphasis should be justified. The highlighted section of text should contain keywords or phrases, otherwise you can confuse the search engine, thereby only doing harm.
6. The h1 tag is used only once per page. No other options are allowed.

As you can see, nothing complicated. Much more important are the recommendations described above for the correct placement of accents. It is not at all necessary to use all the accent tags on each page, it is enough first three levels. It is worth noting that some knowledge of html may be required to correctly arrange headings. The first commandment of a webmaster is to do no harm. Therefore, if there is no such knowledge, then it is better to entrust this matter to someone else.

Basic said. Unfortunately, I cannot describe all possible situations. To bypass competitors, you need not only to carry out every stage of optimization with high quality, but also not to miss any of the stages. Only then will you and your website be successful. This concludes the article. Good luck!

Hello everyone!
- this is a complex work that requires attention to every detail. Even the incorrect use of headings (H1, H2, H3 tags) on site pages can interfere with normal search engine promotion. Today we will talk about this.

Everything that is described in the above lessons will come in handy today.

Rules for using headers

In the world of SEO, there are certain rules for using tags H1, H2, H3 and below, which it would be desirable to follow on all pages:

• There should be only one single heading of the first level (H1) on the page;
• The H1 header must not match the Title of the page;
• Headings H2, H3, H4 should only be used within the article;
• Only useful phrases should be used in headers, that is, H1… H6 tags should not contain meaningless phrases, such as: reviews, subscribe, comments, etc .;
• Observe the header hierarchy. Second level heading must be below H1, third level heading must be below the first H2. If it is otherwise, then search robotthat only sees the HTML code will not perceive the page correctly, which is not what we want.

I already wrote briefly about these rules in the lesson devoted to. Be sure to read, there is a lot of useful information!

How do you know if headings are being used correctly?

Do you know mozilla browser Firefox? Maybe yes. So, this browser, thanks to one plugin with good functionality, provides great opportunities for analyzing pages. The name of this plugin is RDS bar. You can download it from this link, but you need to do it in Firefox, so if given browser you do not have it installed, download it faster and install it.

RDS bar can be installed on other browsers, but it is in Mozilla Firefox its functionality is much broader.

Before we move on to analyzing the site pages, you need to make some small settings in the plugin:

Now we can easily see how many H1, H2, H3 tags are on the page, see extra headings and know what needs to be edited. You can see all this splendor by clicking on the SEO tags button in the RDS bar, which you just activated:

As soon as you click on this button, a small message will appear before your eyes:

In this post, H1 header and others are presented. As you can see, on the pages of my blog, everything is in order with this, since I fixed this jamb a week ago, but on the client site it is much worse.

I will list the errors:

1. Duplication between headings H2 and H5;
2. No third level headings;
3. H4 contains trash.

There is a lot of work to be done, so I will demonstrate the error correction with one example. Let's try to change the H5 tags to H3 so that the heading hierarchy is respected.

How to fix errors?

For this I need site files (), Notepad ++ and Mozilla Firefox.

1. To know exactly where the problem tag and its style class are located, you need to use the browser's built-in Explore Element tool: Hover over a specific item, click right click mouse on it and select "Explore element". An area will appear at the bottom of the window where you can see both the style class of the HTML element and its CSS styles:
   
2. Look at the style class of the element you need and copy it to later find it in the page code. In my case, the H2 heading class is page-box__title: I want to change the H5 heading level to H3 since H5 lists the relevant keywords.
3. Next, you need to find an element with this class in the site folder, for this we will use the built-in functions, namely, file search. Open Notepad ++, in top menu find the item "Search" and in the drop-down menu select "Find in files":
4. In the "Find" field I enter the style class of the fifth level heading (page-box__title), and in the "Folder" field I specify the path to the folder with the site:
   After I click on the "Find All" button, the file search process will start:
   
5. At the bottom of the working window of Notepad ++, search results will be presented, among which there is the same heading of the fifth level (H5) with the class "page-box__title":
   To go directly to the file containing this header, just double-click on the search result;
6. Next, I just change the tags
   on tags
   : Be sure to save the file;
7. We look at the result on the website:
   It doesn't look very good.
8. To make the headers look normal, you need to make changes to the stylesheet (style.css). Since the headers in the example are enclosed in the tag , then most likely the rule in style.css will look like this: .page-box__title\u003e a (child selector). Searching in Notepad ++ found this too:
   You need to add the font-size property to the style rule with the desired value, in your opinion. In my case, the optimal font size would be 14 px:
   
9. Let's see the result:
   As you can see, the titles are now displayed normally.

We work with other headers in the same way. Once you're done, don't forget to push your changes to the server. This can be done through FileZilla, which I talked about