SEO training - is it worth the time? Self-study SEO from scratch Quality internal content - content

Now I will show you the DIY SEO method that I used to get my website up to 5,000 unique visitors a day in just 9 months. Moreover, I promoted my site from scratch, exclusively on my own and for free.

I called this method "Impact site promotion". It differs in many ways from what is usually offered as a “recipe for SEO promotion”. But the main thing is that it works, and you can repeat it.

In this article, we will talk about the promotion of the site with the help of articles. That is, we will not buy any links. Exclusively white safe methods - they wrote an article, optimized it, brought it to the TOP, repeated this scheme 50 - 100 times. That's all promotion =)

And the very first step is choosing the right keyword for your article.

Step #1 – Select keywords per million

I hope you already know that you can’t write articles on the site “just like that”. Be sure to choose in advance a specific key query for which you will optimize your article. For example, this article is optimized for the query “do-it-yourself seo promotion”. That's why I put this phrase in the title.

Without this, search robots simply will not understand what your article is about. Although they are very smart, they are still robots.

And our task is to choose key queries that:

1. Have a large number of monthly requests (otherwise you have to write 1000 articles to see any traffic);
2. They have low competition (otherwise it will be almost impossible for you to break into the TOP);
3. They have a good prospect of "career growth" (more on that below).

Collecting a pool of such keywords is called compiling a semantic core. And if it seems to you that it is difficult and long, it seems to you right. But it is better to spend a couple of weeks choosing 30 queries now than to spend a couple of years writing articles and not achieve anything in the end.

The ultimate keyword research tool

Let's say we want to write an article about how blogging is great and cool. We come up with such a title for the article - "Why you need to keep your blog." It would seem that the topic will certainly be of interest to a wide range of readers.

But to check, we first go to Yandex.Wordstat. This is a free tool that will immediately show you the exact popularity of a particular query. Enter the selected key in the line and click "Pick up".

As you can see in the screenshot above, this query has 0 views per month. So no one is looking for him, and no one needs him. Please note that I put the request in quotation marks. So Yandex.Wordstat shows the exact frequency. If you leave the query without quotes, it will show completely wrong numbers.

We conclude that the keyword needs to be changed. But what is the best way to formulate it? We begin to enter our main word “blog” into the Wordstat line and add interrogative words - “how”, “what”, “why”.

And here we already get a very wide field for activity. We take each keyword that we like and put it in quotes to check the exact frequency. As a result, we get:

Now that's another matter. If our article is in the TOP on request for 1500 impressions per month, then we will definitely get good traffic. But that's not the end of the story. Will we be able to break into the first places for this request? Let's now turn to another tool.

SEO Competition Checker Tool

To check the level of competition in requests, we will use a service called " Mutagen". It is paid, but every day you can do 10 free checks. Yes, and paid checks are very inexpensive - a few kopecks apiece.

The essence of this service is that it compares many different indicators of sites that are in first place in the search results for a particular query, and concludes how easy or difficult it will be for these sites to “move”.

For example, we take the same request that we found with you - “what is a blog”, enter it into the Mutagen check line and press Enter.

This query shows competition "more than 25". This is the maximum level of competition that Mutagen shows. That is, breaking into the TOP for this key will be as difficult as possible. We are not satisfied with this.

If your resource is not yet strongly promoted, then it is better to choose keywords with a competition level of 5-7 or even lower. So what do we do with this topic? Abandon the idea and write an article about something else?

Not necessarily. Now we need to try to reformulate the request so that it has a significantly reduced level of competition, and the number of requests does not fall very much. And the first thing you should try to do is to lengthen the keyword with additional words.

Now that's better. Suppose this query option has only 28 views per month. It is better to take it for the article, because it has a level of competition of only 7. If you come out on top for this key, then it is likely that Yandex will put you in the TOP for a wider one.

Many people believe that the more words in a key query, the fewer views it will have (because people are too lazy to manually enter long keywords). But as you can see, this is not always the case. We further lengthened our key, and got a competition level of only 4, and almost 200 net views.

This is the perfect key to writing an article. We stop at it and proceed to the next stage - writing an article that deserves the first place in the TOP.

Step #2 – Writing Armor Piercing Articles

The amount of money in your pocket directly depends on the amount of traffic on your site. And the amount of traffic depends on the number of articles you posted. The more articles, the more traffic. Everyone knows this, but for some reason articles are still “not written”.

And here I will give you a couple of life hacks that will help you write less and get more traffic.

Write Yourself or Hire a Copywriter?

I recommend that all owners of content sites write articles for their own resource. So you will immediately bypass the numerous competitors who hire copywriters for this business. Here's my opinion - a copywriter will never write an article well enough.

Firstly, he is not an expert in the topic on which you made your site. This will be immediately noticeable by the amount of "water" and banal advice in the articles.

Secondly, a copywriter is not the owner of the site, and he will not be killed much in order for the article to turn out to be really high-quality and quite voluminous.

And thirdly, what is called “copywriting” today is actually rewriting in 95% of cases. That is, a freelancer takes several articles on a given topic, crosses them with each other, adds some water, and that's it. Even if different text uniqueness checking services show “95-100% uniqueness” of such texts, Yandex and Google have their own verification algorithms.

Non-unique content is what search engines are now actively fighting. And if you start doing things that no one else does (that is, writing unique author's articles with really valuable content on your own), you will be immediately noticed and put in the TOP.

Should I write long articles or short ones?

One of the questions that I get asked the most is something like this: “Dmitry, why do you write such long articles for the site? Nobody reads them." In fact, they are reading. And the longer the article, the more on average a person spends on the site (within reasonable limits, of course).

I can name at least 5 reasons why you should also write long articles:

1. Search robots think logically. And if they see that you have an article of 1500 words, and all other articles on this topic are 700 words, he concludes that your article contains 2 times more information on the topic. It's logical. Accordingly, he will at least give people the opportunity to "try" it.
2. The longer your article is, the more words and phrases on the topic you use in it. And this gives what is called “tail traffic”. That is, 80% of your traffic will not come from the main keyword, but from many small queries that users search for 1-2 times a month.
3. Even just scrolling through a long article to the end takes time. Accordingly, this greatly reduces the bounce rate - when a visitor spends less than 10-15 seconds on your site. And this is a very important indicator of the quality of the site.
4. By publishing long articles on the site, you immediately show search engines that this is author's content, and not just another copywriting (more on this below).
5. An article of 1.5 - 2 thousand words is very difficult to re-optimize. Even if you use the main key in the article a dozen times, against the background of the total amount of text, this will be a very easy optimization. And the search engines will have no reason to think that you are trying to deceive them.

Regarding the fourth item on this list. My articles are usually 2000 words or more. This is an average of 14 - 15 thousand characters. Today, a more or less normal copywriter on the stock exchange takes 70-80 rubles for 1000 rewriting characters. In total, to get an article for 15,000 characters, you will have to pay 1200 rubles.

For a content site, this is too much. Considering the quality of copywriting texts, you will need 300 - 600 articles to start getting meaningful traffic. These are too big expenses. Therefore, all webmasters who write articles as "copywriters" order texts for 3-4 thousand characters, no more. And so the search engines immediately distinguish them from those who write on their own.

And so you and I will not need 300-600 articles. My site reached 5,000 visitors per day with only 30 large author's articles. That is, you do not have to worry that you will have to spend your whole life, every day, for several hours to write huge articles.

It will be enough for you to write only a dozen articles, as I indicated above, and you will already have more traffic than others receive from hundreds of articles. But for this we need to help our article a little more after you wrote it.

Step #3 - Quick access to the TOP

Turnkey article optimization

After you have written an article, you need to do some light optimization (without fanaticism). To do this, take the main keyword for which the article is written, and place it in the following places:

1. In the H1 header;
2. In the SEO title, which is called "title";
3. At the very beginning of the article (preferably in the first sentence);
4. In the alt tag and in image captions;
5. In the URL of your article;
6. In subheading H2;
7. In the middle and at the end of the article.

This will be quite enough for Yandex and Google to understand what your article is about and what key request it wants to compete for. Now it remains only to wait for the verdict of the search engines.

We speed up the release of the article in the TOP

It usually takes 2-3 months for an article to “set up” enough and take its place in the TOP of search engines. But you can also speed up this process. Then your articles can be in the first places in just 5-10 minutes after you click the "Publish" button.

To achieve the same result, here is what you need to do:

• Write and publish articles every day at a specific time. If Yandex notices that new material appears on your site every day at 12 o'clock, then soon it will start sending its special robot to your site at exactly 12 o'clock. This is the so-called "quick robot", whose task is to quickly index new and relevant materials.
• After publishing the article, go to Yandex.Webmaster and send your article for re-bypass. This is the so-called “adurilka” of Yandex:

• Post links to your new material on all social networks wherever you can: VKontakte, Facebook, Twitter, Google+ and others.
• Make a mailing list to your subscriber base with a notification about a new article (if you don’t have it yet, it’s time to start collecting)

Actually, this is where the main work on website promotion ends. Now you need to repeat this algorithm several dozen times, and your site will grow first to the “thousander”, and then to the “ten thousandth”. It would be a wish)

I hope that this article was useful to you, and now you better understand how to do SEO promotion with your own hands. Add it to your bookmarks so you don't lose it. Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (squeezed from personal experience over 10 years =)

See you later!

Your Dmitry Novoselov

In recent years, search promotion has changed significantly: new tools and support services are constantly appearing, the work of which is aimed at improving Internet resources. Competition is growing significantly, which causes the need to look for something new and productive. Search engines, in turn, pose more difficult tasks for optimizers to get into the TOP. Now it's not enough just to buy links and place good content on the site - there are about 800 parameters that are taken into account when ranking the issue. It is impossible to keep track of all these aspects, but among them there are those fundamental ones, by working on which you will be able to implement successful SEO (Search engine optimization) on your own.

Search engine algorithms set new standards that do not allow slowing down development. We offer you effective tips on website promotion that will help you not only get into the top ten, but also constantly keep these positions.

Step 1. How to start self-promotion of the site from scratch?

The novice optimizer is faced with the task of finding out for himself the purpose of creating and promoting a resource. Most business owners do not understand what SEO optimization of an Internet site is for and how it functions. The knowledge of most entrepreneurs is limited to the fact that they simply aimlessly create Internet sites and do not know how to attract customers.

If you set yourself the task of creating and promoting a resource, then be prepared to work on it on an ongoing basis. It will not work once to invest in a business and let everything take its course, as it will be a waste of time. The Internet is teeming with such sites that are not optimized for search engines and do not carry any value for users.

Therefore, the first stage of SEO optimization in our step-by-step instructions is to determine the goals and plans that will help to implement the site:

• determine the benefits that the resource can bring to your company;
• what useful and interesting things you can give to your target audience;
• how much are you willing to invest (time, effort, money).

The more useful the resource gives users, the more valuable it is for search engines. Therefore, be prepared to create something useful and at the same time consistent with the algorithms.

After determining the main tasks that will be assigned to the resource (informing the audience, selling goods, a place to spend free time, etc.), you can proceed to the next stage.

Step 2. Internal organization of the site

You will be able to organize search promotion on your own only if the resource is technically prepared. We are talking about code, on which many things depend: from usability to page loading speed. If everything is in order with the code, and the pages are still hanging, then you should pay attention to the hosting and change it if necessary. You should have a permanent specialist who will correct the code from time to time and remove unnecessary parts of it. In the future, such manipulations will help to implement promotion in search engines on their own, since a reliable base will be prepared for this in the form of a clean, optimized code.

In the code, it is necessary to work out those elements that make the site heavy. An experienced programmer will not overload the page with unnecessary modules, and will also compress all images (the quality should remain unchanged).

When you hit the page again, you can avoid loading using caching. The page will already be stored in the cache and it will not take time to open it. This applies to those pages that contain only static elements.

Step 3. Design

The outer shell of the site forms the first impression for visitors, which is important for self-promotion in search engines. The design should be extremely clear, created according to all the rules of usability. Color and composition solutions should correspond to the theme. For example, a company that specializes in the manufacture of equipment cannot have a pink-colored website.

Visitors should have pleasant associations with your resource. All important components should be visible, such as feedback forms, call buttons, and more. Readable text will be a plus, because only because of the discomfort while reading, the user can leave your resource and switch to a more comfortable one.

If you have an online store with a huge number of products, you will need filters for convenience. This will place potential buyers and turn their routine searches into a pleasant procedure.

Now it is impossible to imagine a good site without a mobile version, since more than half of users use smartphones to search for information and order goods. Responsive design makes it possible to present users with a beautiful picture, no matter what device they use to access your resource.

Step 4. Content preparation

The next step in step-by-step website promotion is content preparation. The text content must comply with the following parameters:

• uniqueness. Find a good copywriter who can meet the uniqueness parameters and still write interesting texts. Not for every subject it is possible and necessary to write articles with 100% uniqueness, since the presence of specific vocabulary can exclude such a possibility;
• structure. The text should be divided into logical parts, each of which is titled. Enumeration lists will also help you navigate the text;
• content. The article should not only perform SEO functions, but also be interesting to users. It is necessary to reveal the topic of the article, write in a simple and understandable language, do not overload the text with key phrases, and then the article will be liked not only by the audience, but also by search bots.

The articles must contain phrases from the semantic core, which will be used to independently promote the site on the Internet. It is necessary to analyze competitors before promoting a page for any query. All keywords are divided into groups, in each of which the main phrase is highlighted. It is the main one, according to which the promotion of the resource will be carried out.

Step 5. Help in navigating the site

Another stage of our step-by-step instructions for successful SEO optimization is the creation of all conditions for a comfortable and hassle-free navigation through the resource. Creating a sitemap easily solves this problem. It is necessary not only for users to facilitate the search for the desired sections, but also for search engines that will take into account the presence of the map when ranking.

It also requires proper internal linking. Referring in one article to another published on your resource, you draw the attention of readers to other useful materials. Plus, behavioral factors improve, as users spend more time on resource pages. Linking can be successfully implemented if you create a blog on the site and share thematic materials with visitors.

Step 6. Indexing

In our instructions for SEO optimization, the matter comes to familiarizing a prepared web resource with search bots. Before opening access to the site, you need to make sure that the self-optimization of the site is performed correctly:

• the content is unique and interesting;
• pages load quickly;
• the system pages are hidden and everything functions smoothly.

You can ask someone to test the site, try to order a product, climb the pages and describe their experience of using it. This procedure will help you determine whether the resource is ready for indexing and whether users will like it.

When everything is ready, you can open the site for Yandex and Google search bots. To speed up indexing, you can add the resource to the system yourself (Yandex.Metrica, Google.Analytics), which will also help you track statistics.

Step 7. First steps in independent SEO promotion

Competitor analysis is what you need to start promoting a site after it gets into the index. The novice optimizer needs to determine how competitors are driving traffic and through which channels.

You should not abruptly apply all methods (buying links, a lot of new publications, etc.), since such surges will seem unnatural for search engines. It is necessary to do everything progressively, the main thing is to move towards attracting the target audience.

For starters, social networks will be an excellent tool, where you can directly communicate with users, answer questions in a relaxed atmosphere, inform about new products, promotions and sales. You can create a page for your company or publish advertisements in promoted publics. In any case, you will arouse the keen interest of the public.

Step 8. Link mass

When the audience has already warmed up a bit, and search engines have seen the first positive changes in behavioral factors, you can start building link mass. Here it is important to slowly and regularly add momentum, otherwise you can run into search engine filters.

In order for the purchase of links to be as efficient and safe as possible for your wallet, you need to contact a trusted exchange. SAPE specialists will show you how to promote a site for high-frequency queries and not go broke ().

Step 9. Work on a permanent basis

To stay in the top ten, you will need to constantly work on SEO-promotion of the site yourself: create new interesting content and publish it regularly, which is highly appreciated by Yandex; also promote your Internet site with the help of such third-party resources as questionnaire sites, forums, post articles on other sites. Communicating with users on blogs on behalf of the company will also bring good results, since you will always be in the public eye.

conclusions

In our step-by-step instructions, you learned how to make website promotion yourself. Work with the resource should take place on an ongoing basis, the site must be improved according to the requirements of search engines. In order for users to enjoy using your site, you should regularly warm up their interest and connect various channels to attract the target audience. In this case, you will be able to recoup the resources spent on independent SEO promotion.

What is SEO?

SEO (Search Engine Optimization)- These are measures to optimize the site, which increase its position in the search results. The ultimate goal of attracting traffic is the monetization of an Internet resource.

The impetus for the development of this direction was the expansion of the information field in the network and the emergence of search engines (Yahoo!, Google, Yandex). Entering a query, the user received feedback in the form of a page with search results, search engine results page. The search engine architecture included:

• Interface (the part with which the user works to enter a request);
• Search robot (collects data from pages, documents or pictures);
• Indexer (optimizes search by processed information).

The first to talk about the possibility of using search algorithms to promote websites Danny Sullivan, California-based technology journalist. He published the article "Search Engine Webmaster's Guide" in April 1996, where he introduced the concept Search Engine Marketing, which includes SEO as an optimization tool. In his publications, he wrote about attracting the interest of the search engine to sites artificially.

How and for whom does it work?

The idea of ​​optimizing websites for search results laid the foundation for the formation of a new industry in IT and business. After only 20 years, we have a rapidly growing digital marketing industry, the nuances of which a young specialist will have to understand in practice.

Let's start with the obvious: who needs SEO-optimization of a resource.

Who needs SEO?

The correct answer is everyone who wants to attract users to their site. It can be both commercial organizations and individuals who simply blog.

Now let's see how this magic works. While promoting websites, you should have a good understanding of their structure. If the first generation of sites was created without regard to design and user convenience, filled with tons of texts with clear keys, then the sites that we use today have become a quality product with a user-friendly interface, thoughtful design and optimized pages.

Search robots analyze websites and remember their content. Each resource is assigned a value by which it can be easily found and returned to a search query. The website ranking formula includes more than 1000 indicators. Many factors remain unknown even for developers, because since 2009 machine learning technologies have been introduced. Influencing known ranking criteria improves page relevancy.

Internal and external work optimization

In the first case, it includes:

• Formation of the semantic core;
• Work on the structure;
• Optimization of texts and pictures.

External optimization is designed to increase the link mass. If earlier it was enough to buy, now only natural links are taken into account. These are mentions of the site on thematic portals, sites or reposts. Regular mention of the resource by users indicates that this is a SDL (a site for people). Natural links should be placed on trusted sites and be open to search engines.

In this regard, the question often arises, how to become an SEO specialist?

This profession has become in demand over the past few years and will continue to be so in the future, because there is more and more information every day. A modern person daily receives more data than fits in 170 newspapers. The desire to receive high-quality information in the minimum time is the reason why we open search engines today.

Looking ahead, let's say what SEO can become in the future. In an episode of the British TV series about technology and everyday life, Black Mirror (2011), people got the opportunity to rate each other, which have legal value. SEO specialists in this world do not optimize websites, but real people.

It is impossible to pump your skill without theory. To save time, go study the terminology here. Get to grips with the basics:

• How to compose a semantic core and what tools are suitable for this.
• Key Collector Guide.
• SEO toolkit.
• Preparation of technical specifications for copywriters and programmers.
• Optimization of texts, images and meta-data.

Where to start learning?

If you are an adherent of classical teaching tools, then the book Igor Ashmanov and Andrey Ivanov "Optimization and promotion of sites in search engines" would be a very useful purchase.. The paper edition describes the basics well, but you will have to go to blogs and thematic resources for up-to-date information.

Visit the site first Sergei Koksharov(https://devaka.ru). This is one of the largest expert analysts in the field of search engine optimization. His blog is regularly updated with helpful articles, webinars, and more.

Another helpful blog Mikhail Shakin(http://shakin.ru). Its portal publishes reviews of new programs, tools and interviews with experts in this field.

Ilya Rusakov(http://seoinsoul.ru/) writes about SEO development trends, tools to help and publishes reviews of major conferences.

Be sure to check out the channel IMpro.pro. The speakers talk in an understandable and accessible language about ranking factors, content and page optimization.

Of course, if possible, then the promotion of the site should be done independently. It will be much cheaper and generally will bring longer-term results. In this article, we will consider the main points and nuances of how and where to start promotion. The emphasis is on free promotion, but you can use the services of a company where there are professional seo website promotion services.

A lot of information has been written about how to promote websites on the Internet, but there is no magic algorithm by which one could achieve results quickly and without basic foundations. The only thing we can definitely do well and know that it will bring a 100% plus: writing interesting content presented in a high-quality form for the user. And then work on the constant improvement of this content.

Alas, but almost any website requires constant work. If you stop adding new materials, and leave the old ones without improvements, then in 6-12 months a gradual stagnation will begin, a decrease in positions. Plus, competitors are also on the alert and create content better and better.

What is the purpose of SEO website promotion

The main goal of seo promotion is to improve the visibility of the site (positions) for key queries in order to increase targeted traffic. What I want to emphasize is that you should only look for thematic keywords. Non-targeted traffic will bring nothing but extra numbers to attendance counters.

The goal of website promotion is not only to improve visibility, but to improve the project in general.

Before starting to read the manual, I want to make a remark that the terms of site promotion are many months. It is not worth hoping for quick results: what are the real terms of promotion.

Website promotion from scratch - step by step instructions

1. A good domain is the foundation for the further success of the project

It is advisable to start website promotion by choosing a beautiful domain name. Since the history of the Internet is longer and longer, it is likely that the selected domain has already been previously used by some webmaster. There is nothing wrong. It is only important that it was not previously filtered by search engines. The search engine's domain history is preserved. If earlier there were sanctions on it, then they can be automatically transferred to your project. If the domain is clean and has some age (for example, a couple of years), then this is a positive thing.

When choosing a domain name, you should consider the following nuances:

• The domain must be in Latin (i.e. buying Cyrillic versions of s.rf, .rus is undesirable)
• The domain must match the language zone (for Russia, this is .ru, but .com is also allowed)
• The domain must contain a keyword or entry written in Latin (prodvizhenie-sayta.ru, taximsk.ru, etc.)
• The absence of a dash in the name (of course, this is not critical, but it is better not to use a dash if possible)
• Domain name is short and memorable
• Check in the webarchive and in the search whether this domain has already been registered (just in case)

It is also very important to register a domain in your name with real passport data. Otherwise, the domain can be lost during data verification, which sometimes happens.

Why is it worth thinking about a good domain right away? Because after changing the address is more problematic. Setting up a 301 redirect when changing the URL is not difficult, but the move is a small but risky one. Little search engines merge something wrong.

2. Specifications

The site must meet the basic technical requirements. For example, loading times should be better than most other projects. It mainly depends on the availability of large photos, scripts, engine, hosting and server settings. The faster the speed, the better.

2.1. Site engine

The choice of engine is a huge topic for discussion. All CMS have their own problems and advantages. An ideal website can only be completed with the help of a developer and optimizer, with additional rework costs.

A good engine should at least have functionality that allows you to change the tag