Advantages and disadvantages of search engines. The model of the "ideal" search engine

Who is better - a boxer or a tekkvandist, Schwarzenegger or Stallone Coca-Cola Pepsi, BMW and Mercedes? These "insoluble" questions mankind has been suffering for decades, but they still do not have a clear answer. Why is not everything learned in comparison? Probably because the comparative principle constantly misses some trifles, among which the most important is "to the taste and color ...".

Google is better than Yandex ...

It is possible to acknowledge in a number of positions that this is true, although the Yandex leadership seriously declares the opposite and brings its arguments, which also have the right to exist. While one thing is obvious - for Runet users other search engines are not very relevant: for example, Yahoo is "imprisoned" for the English-speaking Internet community, and Mail is rather weak and "scattered" in its services.

Most Russian-speaking users are familiar with Google and Yandex - they are untwisted, are optimal for solving search problems, interactively expand their service base and quickly improve the relevance of search results. Arguments of their sympathies for these two giants of the World Wide Web different users can bring mass!

Advantages and disadvantages of search giants

For example, Google - the most "adult" and the most advanced search engine, with a claim to work around the world. It is better integrated into the English-language Internet (English-language search), it better performs the delivery of search information, it is more adequate to the requests, and its robots quickly update and rank the indexed up-to-date information on the sites within 1-2 days using a complex filter system. On Google, you can create your own accounts, use convenient free services  well-protected by Gmail.

The main disadvantage of the search service for the Russian-speaking community - Google is rather weak in specific issues of the Runet, and because of its "globality" has long ceased to focus on the individual needs of users, offering a wide, average package of services.

Yandex

Yandex also has its attachments and claims. Service is strong for work in RuNet (but it is rather weak in the English-speaking Internet), it is better looking for technical information and driver, it is unpretentious when searching for music.

An undeniable advantage is the regional search and the system of domestic cartography, the offer of alternative search options, one of the most "hospitable" postal services and informative of the main page. The main priority is the thesis that Yandex is almost the only one in the "struggle" with the monopoly of Google and protects the information space of the Runet from the power of unnecessary commercial information from the West.

At the same time, Yandex is accused of excessive politicization and commercialization, it only indexes "proven" sites, ranks them according to advertising advantages (often ignoring non-commercial ones) and very slowly indexes the latest information. There is a problem with Yandex with the protection from viruses and the search for scientific English-language literature.

As you can see, the statement that Google is better than Yandex (or vice versa) hangs in the air. For all its "perfection" and multifunctionality, both search giants perform common tasks, but they do it somewhat differently. Simply put, the comparison looks incorrect.

So still, Google or Yandex?

Indeed, the principles of indexing, ranking and search results in these search engines are somewhat different. It is believed that when a user requests, Yandex starts looking for all possible superficial matches, and Google plunges into the root structure of the sites. But search algorithms are a task for "experts", simple users are interested in the functionality of working with the service (usability) and the thoroughness of the search output.

And just then the rule "on taste and color ..." is included - each user chooses what is convenient for him.

  • One attracts Yandex's information page with passing information about news, weather, exchange rates, etc.
  • Others are annoyed by a large amount of advertising on the same page. But Yandex's usability is undoubtedly better, the layout of the functional buttons is more visible, and search string  more convenient and longer.

In Google, which, although more diverse in the service capabilities and numbers search queries, it is more difficult to find the location of services.

Search opportunities - clearly for Google: search is more relevant and deep, the delivery of pages is more adequate to the request and less clogged with advertising offers. In addition, Google - a more stable system, which, in contrast to the developing Yandex, is more careful experimenting with service capabilities.

But we should not forget that Yandex is growing rapidly and improving, bringing its services to the mind just for users of the Runet. Therefore, on the Russian market, Yandex has not yet said its last word.

Yes, and statistics Runet is clearly speaking in his favor: if Google in the world occupies 70% of the search market, then in Russia he "mastered" so far only 20%. But Yandex is used by more than 65% of users of the Russian-speaking segment of the Network, and this figure is constantly growing!

Do not forget that Yandex works in an understandable and native market, and therefore has the opportunity to stay closer to its user and better understands its needs. Therefore, Googla's attempts to capture the Runet have not yet been successful ...

what better Yandex  or Google? - Actual issue for today. But comparing these two search engines does not make sense, because each search engine has both advantages and disadvantages. This is a matter of taste, because one person may like one interface, and the other is completely different. Opinions on this issue diverge, no matter how competitive the two campaigns are.

As the statistics show, the person spends at least two hours on the Internet, and therefore this time should be comfortable for him, and this depends only on what kind of search engine people use. We will try to understand and answer the eternal question that worries many users of the worldwide network: which search engine is better: Google or Yandex?

Which is better: Google Chrome or Yandex Browser?

Before starting to work with the browser, a person first gets to know his interface, but only then looks at the functionality. But if we consider these two browsers - then their interface is almost the same, but there are significant differences.

  • Google Chrome: This browser is minimal and eliminates the "extra" buttons. For someone who does not like the browser interface, you can find a way out of the situation, he can use the settings to add everything he wants to the panel. there is mobile versions  this browser, which are at the top of the list of top 10 most popular browsers in the world.
  • Yandex browser:  The Yandex interface is similar to the Google interface. But it is more understandable, and any Internet user can understand it. To make it more convenient to work with the browser, an application has been added-the management of gestures. Also this company has a mobile application, which is quite easy and understandable to use.

If the browser does not work well and its page speed is low, then it is unlikely that someone will use it. If we compare speed and performance  two browsers, then you can come to the following conclusions:

  • Google.  Browser pages are loaded in a matter of seconds. But if you have a small rAM, then it does not pull such a browser.
  • Yandex.  The speed is increased due to the function "Turbo". This function is implemented due to streaming compression of traffic on servers, which is convenient for mobile devices. But in fact the speed of loading pages is approximately the same.

Security  for many users of the network represents one of the important roles on the basis of which they are determined with the choice of the browser. After all, the Internet has a lot of scammers, from which you need to defend yourself and this is important when using the browser.

  • Google  - this the most secure browser, which is updated regularly. It filters lists by adding black pages to pages that can harm the computer. Even if you download a file that contains a virus, the browser warns you about it. But if you, contrary to the advice of the browser, downloaded and launched the virus, then you will not be able to avoid infection.
  • Yandex  also is distinguished for its safety. All files that are downloaded are scanned   Kaspersky Anti-Virus, and the system periodically notifies about "black" sites. The developers of the browser promise a high level of security of your information.


Equally important are additional functions, which are available in browsers.

  • Google - the benefits and additional features of the browser can talk endlessly. For example, Google has an excellent and convenient tool for analyzing the site code, which is useful for web developers.
  • Yandex can not yet boast such great functionality, but they try to copy everything from Chrome, and they do it well. It is worth noting that most of the functions are developed on tablets and mobile devices.

Which is better: Yandex disk or google disk?

Where do people store all the necessary information that is important and important to them? Probably, on a flash drive - before it was the most convenient way  storage of information. But it can be lost at any time, or all information from it can disappear as a result of getting out of standing. Therefore, they were invented cloud storage  in the Internet. About which service is better, let's try to understand further. We will compare two types of storage - this is Yandex.Disk and Google Drive.

Advantages of Yandex.Disks include the following features:

  • The user is provided with 10 gigabytes  memory for free;
  • Menu in Russian;
  • Attractive interface.
  • Any file can be shown to users of the orphanage by giving them a link to it;
  • Simple and straightforward menu;
  • High speed of uploading and uploading files.

The disadvantage of this service is that Yandex.Disk does not have built-in tools for working with documents from Microsoft Office.


Let's talk about Google Drive. Its advantages can be considered the following features:

  • Built-in editors of documents, texts and tables;
  • Teamwork online on the same document;
  • Free of charge 15 gigabytes  Memory, which is 5 more than the competitor;
  • Built-in service "Google Photo", which allows you to conveniently store and synchronize your photos with mobile gadgets.

Both services have a convenient client for PC, for tablets and smartphones. It is impossible to answer the question: which of these systems is better. They work equally well. Both of these services can be called safe and reliable.
  Next on the video compare these two discs:

Which is better: Yandex Maps or Google Maps?

Such an application as "Cards"  recently gained popularity, and today it is impossible to imagine a single tablet or smartphone without this service. After all, this is a convenient way to look at the right path and the distance from one address to another.

First and foremost, what people appreciate is the interface, and as many users have noticed, Google's Internet maps are more user-friendly and understandable. In addition, the possibility of Yandex maps is much more than the capabilities of Google Maps.

Yandex maps also communicate and inform drivers' users with the help of such built-in functions as:

  • Men at work
  • Camera
  • Talking
  • Other

With the help of this you can make a mark on the route where there was some kind of road event and on which lane where the speed control camera is located, where road works are being conducted. And you can just leave a short note that all other users of the application will see.


A convenient function of these two services can be considered what they have voice search. If we talk about the CIS countries, the cards from Yandex are clearly in the lead, since they do not exist in Google, they are only marked by borders. Yandex. Maps provide a more accurate result of where a particular locality is located.

Both services have perfect navigation - for what they prefer drivers. It can be concluded that Yandex.Maps are much easier and more convenient, they have more functions and capabilities.

What kind of card service is better, let's look at the video:

Which search engine is better: Yandex or Google

The most important thing on the Internet is the search line, which finds all the necessary information. Several years have been debating about which search engine is best. The main competitors are Yandex and Google systems.

If you compare search engines by popularity, it depends on the country where you live. If in the CIS, the majority prefers to use Yandex, as it is looking for information for the most part on Russian-language sites. In other countries, of course, the American search engine is preferred.

If you compare search speed, Google searches for requests a little faster than Yandex.

Advantages of the Google search engine include the following features:

  • A little advertising;
  • Good protection from scammers;
  • Up-to-date delivery of relevant pages.

Advantages of the search engine from Yandex can be called the following:

  • Many additional services;
  • High-quality delivery of the necessary information;
  • Excellent ranking of the Russian Internet.

To answer the question, which search engine is better, you need to decide what information you are interested in. If it's Russian-language sites in the domain. Ru.rf, then Yandex will help you.


The difference between Yandex and Google: 6 main differences

There are several differences between the two systems, and the most significant ones will be described below:

  1. The Yandex interface is more diverse and understandable;
  2. If we talk about web developers, then they choose Google, because it is considered more stable;
  3. The main difference is that Yandex is a Russian system, and Google is American;
  4. Yandex is distinguished by many services that are useful for users;
  5. I have Google's excellent search suggestions that occur when typing;
  6. Relevance of the release of Google's information above.

Search engine Yandex is focused mainly on the Russian-speaking population. This search engine is very common in the Russian-language Internet (the so-called "runet") and takes in it 58% market share. It is oriented for the most part to countries such as Russia and Ukraine.

The remaining 42% of the market is divided by the search engines:

  • Google - 38.6%
  • Mail.ru - 0.8%
  • Rambler - 0.5%
  • Bing - 0.3%
  • Others: Yahoo, Nigma Tut.by, QIP.ru - 1.8%

From this it follows that Yandex is the leading search engine in the Russian segment of the Internet.


Answering the question: what is better Yandex or Google can not get an unambiguous answer. Advantages and disadvantages of both search engines. When choosing search engine, the browser or service should be based on your preferences. But as practice shows - more often people in Russia use Yandex more often, since it is more accessible and understandable.

Video: compare two search engines

Internet browser from the well-known search engine Yandex was accepted by users with enthusiasm. With each new version  browser developers are increasingly improving the program, expanding its functionality and offering additional features. One of the latest innovations was the translator for Yandex browser. In other words, the user will be able to use information not only from Russian-language sites, but also from English, French, Chinese and many others.

Before you feel all the advantages of using a Yandex polyglot, you need to install it correctly. If you are a user latest version  browser, do not need to take any additional measures. this extension (plug-in) is already included in the program's capabilities. To activate it, go to the "Settings" (in the upper right corner of the page), select the option in the pop-up window that suggests displaying additional settings. From the offered menu select the tab "Languages", tick the required extensions:
  - offer translation of stanits in a foreign language;
  - offer translation of words and phrases when selecting text;
  - translate words by hovering over the cursor and pressing the Shift key.

Spectrum of the possibilities of the Translator

Translate pages

The user opens an Internet page that contains content in a language they do not know. The translator reacts during the first few seconds, determines the language and suggests translating the text information into Russian. To confirm the change of language, it is necessary to note this in the pop-up context menu.

If the offer does not appear, right-click on the empty spot of the page and select "Translate to Russian" in the menu that appears.

Translation of words and sentences

In the context of additional opportunities for a polyglot from Yandex - translation of individual words or phrases on an open page. To do this, select the desired word (or a few words) and click on the triangle that appeared next. For the system to issue the correct translation from the first time, you must first set this parameter in the "Settings" menu. To quickly translate a word, just press the Shift key.

Everyone who wants to download an interpreter for the Yandex browser should understand that the developers offer the use of the service for free. To get all the benefits of using the application, you need to update your Internet browser to the latest version.

Service Benefits

The program determines the language of the site in automatic mode and immediately suggests its translation. The translator is directly connected to other extensions of Yandex, which provides maximum usability.

To call an interpreter online, just one click. A couple of simple manipulations will make the necessary changes. You can manually set the required parameters.

The translator for the Yandex browser sites is unique for foreign language learners and those who work with foreign sites.

, Yandex

Google and Yandex Search Engines

Each of the search engines is unique in its own way and has a number of features that you need to consider when creating sites for them. Google - one of the most popular search engines in the world. Can handle the request in any language. Yandex - Russian-language search engine number 1 in the CIS countries, which is better adapted to the peculiarities of the Russian language. Undoubtedly, Yandex in its scale is inferior to Google, but its purpose is different - maximum satisfaction of the search needs of the Russian-speaking audience.

Statistics of search queries is an opportunity to see who, how often and on what specific requests comes to the site. A search query can be a phrase, a word and even an image. Such statistics are an invaluable treasure of information about what exactly users are looking for on the Internet. If you are engaged in statistics of requests, then for Yandex they are in wordstat.yandex.ru, and for Google - in adwords.google.com. For SEO professionals - this is the main tool of work.

The main differences between the work of Google and Yandex search engines

Geography

Geography, in the first place, is important for Yandex. Of course, Google also knows how to locate the user, but in general the origin of the reference mass for it is almost irrelevant. Yandex, on the contrary, aimed at the region of the Russian-speaking audience, initially differentiates all user requests on a regional basis. Therefore, users from different cities can get completely different results for the same query. To the geography can also add behavioral factors. So, the search engine Yandex - this is one of the last "chips", which allows you to differentiate the behavior of visitors on the site (where they come from, how the content is perceived, the frequency of clicks on the pages, etc.). Of course, all this is done with reference to the region. Google search engine does not have such a service.

Content

For Google, the main content is the content of the site (content): its text and graphic content. To make the site go to the top of the search results, the content should be informative, useful and unique. Sites filled with low-quality and duplicate content, primarily fall under the filter in Google.

In Yandex, search queries are strongly influenced by the uniqueness of subjects and texts. For Yandex, content that is optimized for keywords is important. However, texts containing an excessive number of keys can be blocked (re-optimized). Therefore, when composing content for Yandex, you need to observe almost jewelry accuracy, using the optimal frequency of use of certain keywords.

Yandex is very positive about structured content. Ideally, one topic should fit on one page. Yandex appreciates the content with sub-headings in articles marked with lists, lists and links to other thematic articles. Google is not very sensitive to such moments.

Amount of text

Google "loves" rather long texts, containing from 4000 characters. In Yandex, texts that are less than 2,000 characters are popular. In this case, the truth is somewhere in the middle: it is worthwhile to create texts in the volume from 2000 to 4000 symbols. From the point of view of the uniqueness of content, voluminous texts are much preferable, since with the increase of words in the text its uniqueness increases.

Time of promotion

Different search engines need different time to promote the site. So, to "beginners", in order to unwind in Yandex it takes a considerable time, because only after the stage of active buildup of reference mass, the site will begin to improve positions on selected keywords. As a rule, it takes a couple of months to promote a site in Yandex. Google, unlike Yandex, is good at "young" sites, and they are much more likely to get extradited.

Filters

Filters - this is an automatic checking of the site by search engines. They play the role of "cleaners" of the Internet. After all, without them online world would turn into an ocean of unnecessary content. So, the site gets under sanctions (for example, exception from delivery) if it does not correspond to conditions of this or that filter. About filters are often mentioned when it comes to Yandex. The main weapon in Yandex is a formidable AGS filter, which is aimed at identifying search spam. Google filters also exist, although they are much more difficult to identify and their impact on sites is weaker than that of Yandex filters.

In order to achieve results in both search engines, first of all it is necessary to determine which of them is more priority and concentrate efforts on it. So, to optimize a young site, it's better to start with Google, and getting a return, redirect a look to Yandex, in which, with the correct use of the principles of search engine promotion, it will be much easier to achieve a leading position.

TO  Each engine (CMS) has a built-in search function for content on the site. But, most often, the search functionality is so small that if you enter a keyword with at least one error (extra space, undocumented letter, etc.), you can not find anything. There are very old search scripts with a terrible design, with which you can find an article, only fully entering its name.

For visitors such a search will be completely useless, since if the reader wants to find an article (for example, information on the structure of the site or the design of the site), he will simply write a word related to this topic.
  Therefore, to create convenience, it is desirable to establish a different search for the site. The best at the moment are the search script from Yandex and Google. Here, we will analyze the search from Yandex, and learn about all its advantages and disadvantages in comparison with the search from Google.

How to set search from Yandex

To get the code, you need to go to the Yandex Search service itself. Immediately you will see a tab with the words "Set search".

After clicking, you will get to the page where you will need to go through 5 steps. All these steps consist of settings that you specify at will. For example, the very first step of the "Search Area" requires entering a search name (no one else will see it). In the same step, you can configure the filter. If the site does not have adult content, then you can set the filter "No restrictions".


Before proceeding to the next step, you must enter the address of your resource (or several resources). All this is entered under the heading "Search area".
  In the second step you should choose a design. You will be given quite a lot of opportunities, you can control the color, background, font and type of the form. To immediately know how it will look, just under the settings will be shown its future appearance.


On this page you will have 2 choices:

  • Make sure that the search from Yandex is looking for content only on your site.
  • I searched on your site, and on the Internet.

It is advisable to use only the first option, so that visitors do not leave your resource.

In the next step, called "Search Results", you need to choose exactly where the results the visitor should receive after entering the request will be displayed. The best option is in the "Imframe pages". In this case, the results will be displayed directly on the site. That is, they will fit into the template.

But, to use this function, you will have to create a separate page on the site. The address of this page must be entered in the appropriate form. After entering all the settings you can see a visual example of your future search form.


It remains to go 2 steps, with which you will surely cope. In the 4th, you just need to check the form's functionality, and in the 5th place, insert the given code into the template of your resource. Before the block with the code you can choose the encoding. It's best to choose UTF-8 encoding, since it is the most popular, and all browsers support it.

Advantages and disadvantages of Yandex search

One of the main advantages of using Yandex search for a website is a very detailed result. If you enter a key phrase in the query, the search will produce a number of relevant pages, where it participated.
  Also, the search can correct mistakes. If you enter, the visitor made a mistake, he will still find what he needs.

If you earn on contextual advertising, Yandex Search for a site is a very convenient place for an ad unit. Also these are additional views on your site.
Many argue that Yandex takes into account all the entered requests and page transitions. That is, the robot sees the most relevant pages, good behavioral factors, thereby increasing the site in the issuance.
  But, the last advantage can also be a disadvantage. If a visitor entered a search query, but did not find anything useful, this could lead to negative results.
  Also it is worth noting that the search from Yandex is loaded much longer than usual. Visitors with slow Internet can reload the page several times before the search is downloaded (with slow Internet downloading can stop half way).

Comparison with Google search

On the Internet, there are often disputes about which search for which service is better. Of course, every blogger chooses what he likes best. Well, what is more suitable for him, you can learn from a simple comparison.

  • Google:

Updates (or updates) to Google are made much more often.
  If you need simplicity and nothing superfluous - Google search, then what you need. However, remember that simplicity does not always indicate convenience. For example, unlike Yandex, Google does not have a numbering of results, and with the numbering to use the search is much more convenient.
  Basically, most sites are mostly promoted in Yandex. Accordingly, that the search from Yandex should be used more expediently. Search engine filters Yandex Indexing the pages of the site in Yandex and Google search engines Duplicate pages, search and delete duplicate pages on the site Addjurka search engines Yandex and Google

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