This article will be primarily useful to beginner optimizers, because more advanced ones should already know everything about them. In order to use this article with maximum efficiency, it is advisable to know exactly which words need to be raised to the right positions. If you are still not sure about the word list, or use the keyword suggestion service, it is a bit confusing, but you can figure it out.
Important! Rest assured, Google is well aware that ordinary users will not use them and only promotion specialists will resort to their help. Therefore, Google may slightly distort the information provided.
Intitle statement:
Using: intitle: word
Example: intitle: website promotion
Description: When using this operator, you will get a list of pages in the heading of which is the word you are interested in, in our case it is the phrase "website promotion" as a whole. Please note that there must be no space after the colon. The title of the page is important when ranking, so take the responsibility of compiling the headings. When using this variable, you can estimate the approximate number of competitors who also want to be in the leading positions by this word.
Inurl statement:
Using: inurl: phrase
Example: inurl: search engine optimization cost calculation
Description: This command shows sites or pages that have a source keyword in the URL. Please note that there must be no space after the colon.
Inanchor Operator:
Using: inanchor: phrase
Example: inanchor: seo books
Description: Using this operator will help you see pages that have links with the keyword used. This is a very important team, but, unfortunately, search engines are reluctant to share this information with optimizers for obvious reasons. There are services, Linkscape and Majestic SEO, which are ready to provide you with this information for a fee, but be sure the information is worth it.
Also, it is worth remembering that now Google is paying more and more attention to the "trust" of the site and less and less link mass. Of course, links are still one of the most important factors, but “trust” is playing an increasingly important role.
Good results are obtained by a combination of two variables, for example intitle: promotion inanchor: website promotion. And what do we see, the search engine will show us the main competitors whose page title contains the word "promotion" and incoming links with the anchor "site promotion".
Unfortunately, this combination does not allow to know the “trust” of the domain, which, as we have already said, is a very important factor. For example, many old corporate sites do not have as many links as their young competitors, but they have many old links that pull these sites to the top of search results.
Site Operator:
Using: site: site address
Example: site: www.aweb.com.ua
Description: With this command you can see a list of pages that are indexed by the search engine and which it knows about. It is used mainly in order to learn about the pages of competitors and analyze them.
Cache statement:
Using: cache: page address
Example: cache: www.aweb.com.ua
Description: This command shows a “snapshot” of the page from the moment when the robot visited the site for the last time and in general, how it sees the contents of the page. By checking the page cache date, you can determine how often robots access the site. The more authoritative the site, the more often robots visit it, and accordingly, the less authoritative (according to Google) the site, the less often robots take snapshots of the page.
Cache is very important when buying links. The closer the page’s caching date to the link purchase date, the faster your link will be indexed by Google. Sometimes it turned out to find pages with a cache age of 3 months. Having bought a link on such a site, you will only spend your money in vain, because it is quite possible that the link will never be indexed.
Link Operator:
Using: link: url
Example: link: www.aweb.com.ua
Description: The link operator: searches and displays pages that link to the specified url. This can be either the main page of the site or the internal one.
Related operator
Using: related: url
Example: related: www.aweb.com.ua
Description: The related: operator displays pages that, according to the search engine, are similar to the specified page. For a person, all the pages received may not have anything similar, but for a search engine this is so.
Info statement:
Using: info: url
Example: info: www.aweb.com.ua
Description: Using this operator, we can get information about the page, which is known to the search engine. This may be the author, publication date, and more. Additionally, on the search page, Google offers several actions that it can do with this page. Or, more simply, he will suggest using some of the operators that we described above.
Allintitle statement:
Using: allintitle: phrase
Example: allintitle: aweb promotion
Description: If we start the search query with this word, we get a list of pages in the heading of which is the whole phrase. For example, if we try to search for the word allintitle: promotion aweb, we get a list of pages in the heading of which both of these words are mentioned. And they do not have to go one after another, they can be located in different places of the header.
Allintext statement:
Using: allintext: word
Example: allintext: optimization
Description: This operator searches for all pages whose text contains the specified word. If we try to use allintext: aweb optimization, we will see a list of pages in the text of which these words occur. That is, not the whole phrase is “aweb optimization”, but both the words “optimization” and “aweb”.
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In the era of digital technology and high-speed Internet, you can find out any information. In a few minutes we find recipes for a delicious pie or get acquainted with the theory of particle-wave dualism.
But often you need to sow the necessary information bit by bit and spend more than one hour on it. site collected for you the most effective ways to help you find the precious materials in a couple of clicks.
1. Either one or the other
Sometimes we are not exactly sure that we correctly remembered or heard the necessary information. No problem! Simply enter a few suitable options through the “|” icon or the English “or”, and then select the appropriate result.
2. Search by synonym
As you know, the great and mighty Russian language is rich in synonyms. And sometimes it’s not at all beneficial. If you need to quickly find sites on a given topic, and not just a specific phrase - put the symbol "~".
For example, the results of the query "healthy ~ food" will help you learn the principles of healthy eating, introduce you to healthy recipes and products, and also suggest visiting restaurants of good nutrition.
3. Search inside the site
4. Asterisk power
When an insidious memory fails us and hopelessly loses words or numbers from a phrase, the “*” icon comes to the rescue. Just put it in place of the forgotten fragment and get the desired results.
5. Many missing words
But if not one word but half the phrase has fallen from memory, try to write the first and last word, and between them - AROUND (the approximate number of missing words). For example, like this: "I loved you AROUND (7) not quite."
6. Time frame
Sometimes we desperately need to get acquainted with events that occurred in a certain period of time. To do this, add the time frame prescribed through the ellipsis to the main phrase. For example, we want to know what scientific discoveries were made in the period from 1900 to 2000.
7. Search by name or link
In order for the search engine to find keywords in the title of the article, enter the word "intitle:" before the query without a space, and to search for a word in the link - "inurl:".
Surely you have heard more than once about such a wonderful search engine as Google. I suppose you have had to use it more than once when you wanted to know something. But did you find what you wanted? If you search Google for answers just as often as I do, I think this article will be useful to you because it is designed to make your search faster and more efficient. So, for starters, a little history ...
Google is a misrepresentation of the English word googol, coined by Milton Sirotta, the nephew of the American mathematician Edward Kaiser, to designate a number consisting of one and one hundred zeros. Now Google’s name is the leader in Internet search engines, developed by Google Inc.
Google occupies more than 70% of the global market, which means that seven out of ten people on the network go to his page for information on the Internet. Now it registers about 50 million search queries daily and indexes over 8 billion web pages. Google can find information in 101 languages. Google at the end of August 2004 consisted of 132 thousand cars located in different parts of the world.
Google uses an intelligent text analysis technique that allows you to search for relevant and at the same time relevant pages for your search. To do this, Google analyzes not only the page itself that matches the request, but also the pages that link to it to determine the value of this page for the purposes of your request. In addition, Google prefers pages where the keywords you enter are located close to each other.
The Google interface contains a rather complex query language, which allows you to limit the search scope to specific domains, languages, file types, etc. Using some operators of this language allows you to make the process of searching for the necessary information more flexible and accurate. Let's consider some of them.
Logical "AND" (AND):
By default, when writing query words with a space, Google searches for documents containing all the query words. This corresponds to the AND operator. Those. a space is equivalent to the AND operator.
For example:
Cats Dogs Zebra Parrots
Cats AND Dogs AND Parrots AND Zebras
(both requests are the same)
Logical "OR" (OR):
Written using the OR operator. Note that the OR operator must be capitalized. Relatively recently, it became possible to write a logical “OR” in the form of a vertical bar (|), similar to how it is done in Yandex. Used to search with several options for the necessary information.
For example:
Dachshunds long-haired OR smooth-haired
Long-haired dachshunds | smooth coat
(both requests are the same)
Keep in mind that Google searches are not case sensitive! Those. Greenland and Greenland will be exactly the same.
Operator Plus (+):
There are situations when you need to forcibly include in the text any word that may have spelling variations. To do this, use the "+" operator before the required word. Suppose if we have a request for Home Alone I, as a result of the query we will get unnecessary information about Home Alone II, Home Alone III and very little about Home Alone I. If we have a request of the form Home Alone + I, the result will be information only about the movie Home Alone I.
For example:
Newspaper + Dawn
Bernoulli equation + math
Exclude words from the query. Logical "NOT" (-):
As you know, informational garbage is often found when making a request. To remove it, exclusion operators are used as standard - logical “NOT”. In Google, such an operator is represented by a minus sign. Using this operator, you can exclude from the search results those pages that contain certain words in the text. It is used, like the "+" operator, before the excluded word.
For example:
Crane Well - Bird
Dead Souls - Novel
Search for the exact phrase (""):
In practice, searching for the exact phrase is required either to search for the text of a certain work, or to search for specific products or companies in which the name or part of the description is a consistently repeating phrase. To cope with such a task with the help of Google, you need to enclose the request in quotation marks (referring to double quotes, which are used, for example, to highlight direct speech).
For example:
The work "The Quiet Don"
“It was cold in the yard, although this did not prevent Boris from carrying out what was planned.”
By the way, Google allows you to enter in the query string no more than 32 words!
Word truncation (*):
Sometimes you need to look for information about a word combination in which one or more words are unknown. For these purposes, the operator "*" is used instead of unknown words. Those. "*" - any word or group of words.
For example:
Master and *
Leonardo * Vinci
The cache statement:
The search engine stores a version of the text that is indexed by the search spider in a special storage in a format called a cache. The cached version of the page can be retrieved if the original page is not available (for example, the server on which it is stored does not work). The cached page is shown in the form in which it is stored in the search engine database and is accompanied by an inscription at the top of the page that it is a page from the cache. It also contains information about the time the cached version was created. On the page from the cache, the query keywords are highlighted, and each word is highlighted with its own color for the convenience of the user. You can create a request that immediately returns a cached version of a page with a specific address: cache: page_address, where instead of "page_address" is the address of the page stored in the cache. If you need to find any information in a cached page, you must write a request for this information after the page address with a space.
For example:
cache: www.bsd.com
cache: www.knights.ru tournaments
It must be remembered that there should not be a space between ":" and the page address!
Filetype oparator:
As you know, Google indexes not only html pages. If, for example, you need to find some information in a file type other than html, you can use the filetype operator, which allows you to search for information in a specific file type (html, pdf, doc, rtf ...).
For example:
Html filetype specification: pdf
Works by filetype: rtf
Info statement:
The info operator allows you to see information that Google knows about this page.
For example:
info: www.wiches.ru
info: www.food.healthy.com
Site operator:
This operator restricts the search to a specific domain or site. That is, if you make a request: marketing intelligence site: www.acfor-tc.ru, then the results will be obtained from pages containing the words "marketing" and "intelligence" on the site "acfor-tc.ru", and not in others parts of the internet.
For example:
Music site: www.music.su
Books site: ru
Link operator:
This operator allows you to see all pages that link to the page on which the request was made. So, the link: www.google.com request will return pages that have links to google.com.
For example:
link: www.ozone.com
Friends link: www.happylife.ru
Allintitle statement:
If you start the request with the allintitle operator, which translates as “everything is in the title”, then Google will produce texts that contain all the words of the request in the headers (inside the TITLE tag in HTML).
For example:
allintitle: Free software
allintitle: Download music albums
Intitle statement:
Shows pages in which only the word immediately after the intitle statement is contained in the header, and all other query words can be anywhere in the text. Putting an intitle operator before each query word will be equivalent to using the allintitle operator.
For example:
Intitle Programs: Download
intitle: Free intitle: download software
Allinurl statement:
If the request starts with the allinurl operator, then the search is limited to those documents in which all the query words are contained only in the page address, that is, in the url.
For example:
allinurl: rus games
allinurl: books fantasy
Inurl statement:
A word that is located directly in conjunction with the inurl operator will be found only in the address of the Internet page, and the remaining words - anywhere in such a page.
For example:
inurl: books download
inurl: games crack
Related operator:
This statement describes pages that are “similar” to a particular page. So, the related: www.google.com query will return pages with a similar theme to Google.
For example:
related: www.ozone.com
related: www.nnm.ru
The define statement:
This operator performs the role of a kind of explanatory dictionary, allowing you to quickly get a definition of the word that is entered after the operator.
For example:
define: Kangaroo
define: motherboard
Synonym Search Operator (~):
If you want to find texts containing not only your keywords, but also their synonyms, then you can use the "~" operator before the word to which you need to find synonyms.
For example:
Species ~ metamorphosis
~ Object Orientation
Range operator (..):
For those who have to work with numbers, Google has made it possible to search for ranges between numbers. In order to find all pages containing numbers in a certain range of "from - to", it is necessary to put two points (..) between these extreme values, that is, the range operator.
For example:
Buy a book $ 100 .. $ 150
Population of 1913.1935
Here are all the query language operators I know on Google. I hope they somehow make it easier for you to find the information you need. In any case, I use them very often and I can say with confidence that when I use them, I spend much less time searching, if without them.
Good luck And may the Force be with you.
Tags: search, operators, google
Over the past few years, many articles have appeared that warn that hackers (or crackers, if you want) use the google search engine to gain access to files that, in theory, they should not have access to. I’ll tell you, maybe someone has been using it for their own purposes for a long time, but I’ve always been interested to find out how it works myself .. In 2001, James Middleton wrote an article for vnunet.com, which talked about the use of special words by hackers in google search engine to find important banking information:
“A message from one of the security conferences said that by entering“ Index of / + banques + filetype: xls ”into the search bar, you could ultimately get important / secret Excel spreadsheets from French banks. The same technology can be used to search for files with passwords "
Another article that appeared on wired.com tells how Adrian Lamo, hacker often falling into computer crime reports, used Google to access the web sites of large corporations.
"For example, entering the phrase" Select a database to view "is a common phrase used in the FileMaker Pro database interface" - Google gives out about 200 links, most of which lead to a page with access to FileMaker for all users. "
Similar articles continued and continued to appear on the internet. The United States government and military sites were also vulnerable because scripts used by admins could be easily found using google. Medical records, personal records - everything could suddenly fall into the hands of users of this search engine. But the articles have never described how you can use Google for "such" purposes. Even an example of the string that I entered hacker not available to a wide audience. After the last time I read such an article, I decided that it was time to figure it out myself - did google really allow you to do everything that was mentioned so many times in various reports. The following text is the result of my research.
Theory
In fact, the theory is very simple. To get the information you are interested in, you need to try to imagine what files this information may be in, and then just try to find them. (For example, try looking for * .xls files). Or you can choose a more interesting approach - think which software installed on the attacked machine, provides the ability to perform the tasks you need, then enter the critical / dangerous files of this software in the search bar. An example is a content management system. You need to research this system, find out what files it includes, and then use google. But back to the example about the database, considered a little higher. You know that the "view database" line is on those web pages that should not be available to you. Therefore, you just have to find the pages that contain this line or find out, for example, that the "view database" option refers to the "viewdbase.htm" page, that is, it will need to be entered into the search line.
The most important thing is to clearly set a goal and know what you want to find. Only then can you use Google.
Google search options
Google allows you to search for special types of files, that is, as a result of the search, you get not html pages (web sites), but, for example, a Microsoft Excel file. Here's what you need to enter in the search bar:
Filetype: xls (for excel files) or filetype: doc for Word files.
It will probably be more interesting to find the * .db and * .mdb files. You can search for other types of files. The first thing that comes to mind is * .cfg or * .pwd, * .dat files, etc. First, think about which files may contain valuable information.
Another useful search option is inurl: an option that allows you to search for specific words in the url. This gives you the ability to search for directories.
Example: inurl: admin The search result will be web sites that have the word "admin" in the url.
Index of
The "index of" option is also not fully thought out by google developers, but it will be very useful to us. If you use the "index of" option, then as a result, google will show you a directory listing on the server. Here is an example:
"index of" admin or index.of.admin
As a result, you will get a listing of many "admin" directories.
The site option allows you to show search results only for a specific domain or site. For example, you can search on all.com or .box.sk or .nl sites, and only on one site. It will be very interesting to search on military and government sites. Here is an example search string:
Site: mil or site: gov
Site: neworder.box.sk "board"
Intitle is another interesting option. She lets you search htmlfiles in the heading of which the word or combination of words you need is present. The search string will look like this: intitle: here_word. You can find out what words are present in the title of, say, the same content management system of the site, and then search for these words in google using the Intitle option. As a result, you will get access to similar systems on other sites.
The Link option allows you to find out on which web pages there is a link to the site you have specified. As described in the book "Hacking Exposed Third Edition" (Secrets of Hackers Third Edition), we can also use this option for our own purposes.
Combine search options
All of the above options may or may not be known to you. In any case, using them, we get an interesting result. The fact remains - google shows its magical power when we begin to combine these options with each other. For example, you can try looking for this:
inurl: nasa.gov filetype: xls "restricted" or this: site: mil filetype: xls "password" or maybe this: site: mil "index of" admin
(I’ve taken these examples from my head and don’t know if google will give anything interesting. You need to find such a combination of options to get the expected result).
Examples; Practical Material
Special file types: * .xls, * .doc, * .pdf * .ps * .ppt * .rtf
To get started, try looking for those files in which you think the information you are interested in is located. For me, the following things became an obvious choice:
Password, passwords, pwd, account, accounts, userid, uid, login, logins, secret, secrets. Of course, I searched for all these words with the extension * .doc, * .xls and * .db
So the first interesting results appeared, especially if you look for files with the * .db extension. True, passwordsi also found in * .doc files.
http://www.doc.state.ok.us/Spreadsheets/private%20prison%20survey%20for%20web.xls
http://www.bmo.com/investorrelations/current/current/suppnew/private.xls
http://www.nescaum.org/Greenhouse/Private/Participant_List.xls
http://www.dscr.dla.mil/aviationinvest/attendance_5Apr01.xls
http://web.nps.navy.mil/~drdolk/is3301/PART_IS3301.XLS
Admin.cfg
Admin.cfg, in most cases, the admin configuration file. Many software developers also use names like "config", "admin", or "setup". Often such files contain sensitive information and therefore they should not be accessible to most people. I tried searching the admin.cfg file using the following search string:
inurl: admin.cfg "index of"
As a result, google produced a lot of files, among which were very interesting;). For example, I found the file: http://www.alternetwebdesign.com/cgi-bin/directimi/admin.cfg, which were passwords One passwordwas from the database, which was located at: http://www.alternetwebdesign.com/cgi-bin/directimi/database.cgi?admin.cfg. The database contained confidential information from customers of this company. I decided to contact this company and talk about the vulnerability. The people there were friendly and said that in the near future they would try to fill the gap.
Webadmin
Some time ago, when I was working on this article, I went to the website:
http://wacker-welt.de/webadmin/
It was written there that "webadmin" allows you to remotely edit the contents of a web site, upload files, etc. The main page of the webadmin control center is called "webeditor.php". Obviously, my next step was to visit google and use the "inurl" option to find webeditor.php pages. Here is what I entered in the search bar:
inurl: webeditor.php
and here is what i found:
http://orbyonline.com/php/webeditor.php
http://www-user.tu-chemnitz.de/~hkri/Neuer%20Ordner/webeditor.php
http://artematrix.org/webeditor/webeditor.php
http://www.directinfo.hu/kapu/webeditor.php
Access to all these files was unlimited, and all because the site owners did not bother to put (correctly) protection using .htaccess. Such an error allows absolutely any Internet user to replace web pages on the server, and, consequently, deface the site. The ability to upload your files makes it possible to get full access to the server.
Walking around these sites, I noticed that the file that allows you to upload files is called "file_upload.php". Then google comes in.
http://www.hvcc.edu/~kantopet/ciss_225/examples/begphp/ch10/file_upload.php
Here is a good example:
http://www.pelicandecals.com/admin/webeditor.php
The scriptallows you to modify files, as in the previous examples, including index.php. In theory, any interested person can modify an existing one or upload their own scriptto the server and execute it. I think it’s not worth mentioning the consequences.
http://www.pelicandecals.com/admin/administration.html
Here was available information about customers, the ability to change prices for goods, etc.
Content Management Systems
Site content management systems are programs that allow webmasters to edit, modify the contents of a web site. The same applies to the control panels of web sites. The bottom line is that you need to determine which files are key in this product. Such a file may be "cms.html", "panel.html" or "control.cfg".
Frontpage Server Extensions HTMLAdministration Forms
"You can remotely administer FrontPage Server Extensions from any computer connected to the internet using FrontPage Server Extension HTMLAdministration Forms. "
This is what Microsoft documentation says about it. This means users with access to these forms can perform some administrator functions remotely. This means that forms must be well protected from unauthorized users. Well, what about searching for such forms on the Internet? The first thing we need to do is figure out which files this software A brief visit to the Microsoft web site or a quick glance at the FrontPage documentation will show that the main page of all admin forms is "fpadmin.htm". This is the file we will be looking for. But, first, we must correctly select the options that will be used in the search bar to get the result we need. If the installation is carried out by default, then all files are placed in the "admin" directory. Remembering everything that we learned about google options and search theory, the expected result can produce a search string of the type:
inurl: fpadmin.htm "index of" admin or inurl: admin / fpadmin.htm
And here are the search results:
http://www.lehigh.edu/~ineduc/degree_programs/tbte/admin/
http://blackadder.eng.monash.edu.au/frontpage/admin/
http://www.lehigh.edu/collegeofeducation/degree_programs/tbte/admin/
http://www.vsl.gifu-u.ac.jp/freeman/frontpage4/admin/
http://www.tech-geeks.org/contrib/loveless/e-smith-fp-2002/frontpage/version5.0/admin/1033/fpadmin.htm
http://fp.nsk.fio.ru/admin/1033/fpadmin.htm
Here's what else is written in the FrontPage documentation:
"For security reasons, HTML"Administration Forms immediately after installation are inactive, which will not allow you to remotely administer FrontPage from a web browser."
This means only one thing - some of the links that google gave us can be useless and there is only one way to check their performance - try to use some administrator functions and look at the result. I decided not to go so far as not to break the law. But I'm not here to teach you good manners, at least not today.
Freesco router
Freesco router software for Linux installs a small browser by default, which allows owners to control the router through the http protocol. By default, login and passwordfor the control panel - "admin". Too many freesco users are unaware of this. You can search the control panel of Freesco routers using the following line:
intitle: "freesco control panel" or "check the connection" these words are either in the page headers or on the pages themselves. It all comes down to one thing - you have to study software find those parts of it that are responsible for something important (the same admin page) and compose such a line, using which you will get access to these very parts.
Additional tips
- Remember, English is the most common language on the Internet, but it is not the only one. Try searching for words or lines from your own language or French or German, etc. For example, "beeheer" in German means "administration."
- You can use the lines from the list of vulnerabilities of any security scanner. For examples, click here: http://paris2k.at.box.sk/listings/
- Try searching for files "config.inc.php" or "mysql.cfg" - they may contain login-password combinations from the database MySQL Try using words in the search bar Php SQL mySQLetc.
- Try the following combinations: inurl: admin "index of" "database" or inurl: phpmyadmin "index of" or inurl: mysql "index of" site: neworder.box.sk intitle: index.of or intitle: index.of.private (\u003d intitle: "index of private")
Conclusion
The Internet is a network to which hundreds of thousands, or even millions of web servers are connected, and in theory, you can access any data, of course, if it is not properly protected. Both software developers and end users should pay more attention to the default security configuration and security policy. In the end, there will always be people who make mistakes, install everything by default, use poorly protected software and don’t worry about it at all, or still believe that nothing will happen if they put it all on the Internet like this. But nevertheless, there are curious individuals who like to find interesting information not for prying eyes. Google can greatly help you in such matters, and it’s not at all difficult.
Greetings friends! Today I have sensational news for you! Tonight, Instagram officially announced that they were preparing to launch a special algorithm, which at first would show users only the most interesting things.
Simply put, publications in the feed will stop showing in chronological order very soon , i.e., at the time of publication, such as, for example, this happens on VKontakte.
What then will affect the distribution of publications in the news feed?
And now it will deal with special algorithm, that is, a computer program that will determine, according to the specified criteria, where in the news feed your publication will appear.
According to Instagram itself, users do not see about 70% of publications that are in their news feeds. Agree that this is a pretty impressive amount!
Thus, you, as a brand, a company, a popular user or a public, significantly receive less well-deserved attention even if your content is really interesting!
By the way, according to the latest research by Locowise, which since April 2015 has been counting monthly organic growth of followers on Instagram accounts, he (this same organic growth) decreased over this period by - ATTENTION — 92.86% !!! This suggests that users simply do not keep up with the rapid growth of social services. Networks and less willingly subscribe to new accounts.
Also, despite the fact that on average users spend on Instagram about 21 minutes a day, they no longer manage to scroll through the news feed even by half. Therefore, the news about the launch of the algorithm is as if for granted. You understand that the main goal of Instagram is to increase the time that the user spends in social. network. And this can only be done by improving the quality of the content that the instagrammer sees in his feed. Indeed, you must admit that even though Facebook is constantly being poured with dirt for algorithms and the like, the number of active users in the social network is. the network is by no means reduced! Why? Yes, simply because Facebook has less junk and spam than VK, which so far uses the chronological order of posts.
I think that the meaning of introducing the algorithm on Instagram, you catch. Let's now deal with the most important.
How will the algorithm work on Instagram?
In principle, there will not be anything supernatural here yet. I emphasize the word so far, since the sophisticated Facebook algorithm was also "not immediately built."
Since Instagram belongs to Facebook, the algorithm here promises to be pretty similar. So, guys who took my course “How to beat the Facebook algorithm”, the Instagram algorithm you also snap like nuts 🙂
The main idea is that Instagram will now show in the feed publications that, according to the algorithm, will be most interesting to the user. The algorithm will also take into account the user's relationship with the account shown to him, as well as the "age" of the publication.
Thus, those profiles that can boast of high engagement (likes under the photo and comments), as well as those insta-accounts with which the user interacts most often, for example, friends, stars, favorite profiles, etc., win.
Please note that for now, Instagram will not do anything super radical! Do not be alarmed by this news!
All publications that would have already appeared in the user’s feed if the algorithm had not existed will still remain there! So far, the algorithm will only be responsible for the order in which posts appear in the feed!
How will this affect you?
I am sure that starting today, a lot of angry articles and comments about the introduction of the algorithm will appear on the Internet. People will panic that now no one will see the publication, and the Instagram radish just wants to push you to do advertising.
Friends, do not give in to negativity! The devil is not so terrible as he is painted 🙂
In fact, you will only win if, of course, you are serious about promoting on Instagram, and not just sending photos from the product catalog with 30 hashtags there without any benefit to the instagrammer. Such accounts, of course, will suffer from the algorithm, since they are of no interest to anyone.
But if you really manage to engage your audience through interesting, inspiring publications, then involvement, thanks to the algorithm, should rise!
Why? Well, if only because the algorithm will erase the time frame, giving preference to the interesting content and those who missed your post, since it went deep into the feed when a user connected, will get an additional chance to see your news. Thus, your users from Vladivostok will not miss posts that were sent at the peak of activity in Moscow. Do you understand what I mean?
Interesting publications will now be at the very top of the Instagram feed, regardless of the time of publication!
Once again, in a popular language 🙂 If your favorite music group publishes a cool video from a night concert where you weren’t, you won’t miss it, but you will see it as soon as you log into Instagram. In the same vein, you will no longer miss interesting news from your close friends, because the algorithm knows perfectly well who is most interesting to you 😉
Well, for today I have everything! Instagram says that they will start the phased launch of the algorithm gradually in the next couple of months, but I, as always, will keep you informed of all the news!
I wish you a successful promotion!
