PRESS RELEASE March 21, 2017
Apple Introduces iPhone 7 & iPhone 7 Plus (PRODUCT) RED Special Edition
Customers can now purchase an iPhone in a beautiful new color and contribute to the Global Fund to Fight AIDS
CUPERTINO, California - March 21, 2017 - Apple today unveiled the iPhone 7 and iPhone 7 Plus (PRODUCT) RED Special Edition in a bright red aluminum case, marking more than a 10-year partnership between Apple and the (RED) program ... This gives buyers a unique opportunity to contribute to the Global Fund and move the world one step closer to an AIDS-free generation. The (PRODUCT) RED Special Edition iPhone will be available to order online and in stores worldwide starting Friday, March 24th.
“In the 10 years we have partnered with the (RED) program, our customers have made a significant contribution to the fight against the spread of AIDS by purchasing our products, from the first iPod nano (PRODUCT) RED Special Edition to the modern Beats line of products and iPhone accessories. , iPad and Apple Watch, said Tim Cook, Apple's CEO. “The release of this special edition iPhone in a gorgeous bright red design is our most significant (PRODUCT) RED offering. We can't wait to pass this symbol of our partnership with (RED) into the hands of our customers. ”
"Apple is the largest corporate sponsor of the Global Fund, donating over $ 130 million to us through a partnership with (RED)," said Deborah Dagan, Program Manager (RED). “The widespread popularity of the world's most beloved smartphone is now helping our efforts to ensure access to life-saving antiretroviral drugs in tropical Africa. Buyers now have a unique opportunity to improve the world and contribute to the Global Fund by purchasing a gorgeous new (PRODUCT) RED iPhone. ”
iPhone 7 and iPhone 7 Plus are the best and most advanced iPhones, packed with cutting-edge features that enhance your everyday iPhone experience. Both models are equipped with the world's most popular camera with advanced optics for capturing stunning photos and videos at any time of the day, the longest-lasting batteries ever in an iPhone, powerful stereo speakers and wide color gamut in camera-to-display, all in a water and dust. IPhone comes with iOS 10 with expressive animations in Messages, Siri support for your favorite apps, stunning updated Maps, Photos, Apple Music and News, and the Home app that lets you easily and safely set up and control your home appliances.
The (RED) program provides access to life-saving HIV / AIDS programs in tropical Africa, where more than two-thirds of the world's HIV-positive people live. All funds raised by the (RED) program go directly to grants from the Global Fund to Fight HIV / AIDS, which fund testing, counseling, treatment and prevention programs with a focus on eliminating transmission of the virus from mothers to their children. Since the (RED) program was founded in 2006, more than $ 465 million has been raised for the Global Fund, of which more than $ 130 million has come from Apple.
Prices and availability
- iPhone 7 and iPhone 7 Plus (PRODUCT) RED Special Edition with 128 GB and 256 GB memory will be available for the price of 60,990 rubles. on the site . They will also be available from Apple Authorized Resellers and select carriers (prices may vary). The iPhone (PRODUCT) RED Special Edition will expand the iPhone 7's color options: Onyx Black, Black, Silver, Gold and Rose Gold.
- Both Special Edition models will go on sale on Friday, March 24, and will begin shipping to customers in Russia and over 40 other countries and regions by the end of March, including the following: Australia, Belgium, United Kingdom, Germany, Hong Kong, Spain, Italy, Canada. China, Mexico, Netherlands, New Zealand, UAE, Singapore, USA, Thailand, Taiwan, France, Switzerland, Sweden, South Korea and Japan. Brazil, India, Colombia, Turkey, Chile and other countries will join this list in April.
- the Special Edition iPhone joins the (PRODUCT) RED product category available year-round, including the entire iPod line, Beats Solo 3 Wireless On-Ear Headphones, Beats Pill + Portable Speaker, iPhone 7 Smart Battery Case, and various iPhone accessories , iPad and Apple Watch.
- iPhone SE - the most powerful smartphone with a 4-inch display - will go on sale on Friday, March 24, with 32GB and 128GB memory (double the size of the 16GB and 64GB models currently on sale) starting at RUB 32,990. on the site .
- Apple-designed Silicone Cases for iPhone 7 and iPhone 7 Plus in Pebble, Camellia Pink, and Azure, and Leather Cases in Sapphire Blue, Wild Berry and Platinum Gray, available in sale on the site.
Images are available in the Newsroom section of the website
Apple revolutionized the personal device world with the introduction of the Macintosh in 1984. Apple today is a global leader in innovation with the iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple's four software platforms — iOS, macOS, watchOS, and tvOS — power all Apple devices to work seamlessly and deliver unique services to users, including the App Store, Apple Music, Apple Pay, and iCloud. Apple's 100,000 employees are dedicated to creating the best products on earth and helping make the world a better place than it was before.
© 2017 Apple Inc. All rights reserved. Apple, the Apple logo, iPhone, Siri, Apple Music, iPod, iPad, Apple Watch, AppleCare, App Store, and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.
It's so red it's amazing. When Apple announced the iPhone 7 Product (RED) and showed it on the official website, I expected a calm matte red, and got one of the reddest things I have ever seen. I don't even know how to describe how bright Product (RED) turned out to be. When light hits this iPhone, it begins to seem that it has suddenly absorbed all the red that was around, and now the color begins to burst into it from the inside.
Product (RED) devices and accessories are more than just spectacular products in vibrant colors. They are backed by HIV and AIDS programs, counseling and testing, and the distribution of drugs to prevent the mother from infecting her baby during pregnancy. Apple's product sales (RED) have raised more than $ 130 million so far, and every dollar is three dollars to treat an AIDS patient in Africa. The organization itself (RED) was founded in 2006 by Bono, lead singer of U2, and Robert Shriver of ONE Campaign / DATA and became part of the Global Fund to Fight AIDS in Africa. They managed to convince the largest companies to release limited editions of red products that draw the attention of buyers to global problems. Products and services of Apple, Nike, Starbucks, Converse, Motorola, Gap, Giorgio Armani and other brands were displayed with the (RED) symbols.
Photo: red.org
The first Apple Product (RED) series was the $ 25 iTunes Gift Cards, which went on sale on January 9, 2007. On September 7 of the same year, the company introduced the iPod nano and iPod shuffle Product (RED) Special Edition. A year later, the fourth-generation red iPod nano went on sale, and Apple's involvement in the charity program began to pick up steam. For 10 years of cooperation, five generations of iPod, Smart Cover and Smart Case for different generations of iPad, leather and silicone cases, as well as bumpers for iPhone have been presented. In addition, for charity purposes, Apple began branding the main page of the App Store - on such days, the icons of selected games and applications turn red, and part of the money for their purchase and payment for in-app purchases is transferred to the (RED) fund.
One of the most famous Apple Product (RED) products is the one-of-a-kind Mac Pro, with a body color chosen by Jony Ive. The computer was announced on October 29, 2013 and sold for $ 977,000 at Sotheby's. The money received was sent to the fund (RED) and spent on charity. The iPhone 7 and iPhone 7 Plus released in 2017 are equally important Apple devices in red, as this is the first time that the Product (RED) series includes core products rather than accessories. Thus, the company celebrated ten years of cooperation with a charitable organization.
At the moment, all current Apple devices and accessories of the Product (RED) series are collected on a special page of the official website. Consumers can opt for the iPhone 7 and iPhone 7 Plus, iPod shuffle, iPod nano, Beats Solo3 wireless headphones and the Beats Pill + portable speaker. Available accessories include leather and silicone cases for various iPhones, a Smart Battery Case for iPhone 7, a sport band for Apple Watch, and silicone cases and Smart Covers for select iPad models.
And at the end - an obvious, but very important advice. Whatever happens and whatever situation you find yourself in, safety should come first. Don't compromise your health for a one-off adventure. It is better to take part in charity events and donate money to foundations than to be grateful for their existence.
In iPhone 7, all important aspects of the iPhone are significantly improved. This is a fundamentally new camera system for photo and video shooting. The most powerful and economical battery. Stereo speakers with rich sound. The brightest and most colorful iPhone display ever. Splash and water resistant. And its external data are impressive no less than internal capabilities. All this is iPhone 7.
TWO SIZES. SIX COLORS
iPhone 7 and iPhone 7 Plus are available in three new color options: Noble Matte Black, Luxurious Deep Gloss Onyx Black and (PRODUCT) RED Special Edition. Both models - 4.7 and 5.5 inches - are made from incredibly strong 7000 series aluminum and are also available in the signature colors - Rose Gold, Silver, Gold.
GOLD STANDARD BLACK
The new deep black body is crafted from sleek brushed aluminum. And to achieve a glossy effect, the black onyx body is subjected to a high-precision nine-step process of anodizing and polishing. The result is a black that is so deep and uniform that the line between glass and aluminum is virtually indistinguishable.
WATERPROOF DESIGN
The iPhone 7 is completely redesigned and is the first water-resistant iPhone. Now you are much better protected from moisture, splashes and even dust.
NEW BUTTON -HOME-
The Home button on iPhone 7 is an innovative touch control with amazing responsiveness and pressure sensitivity. The new Taptic Engine delivers precise tactile feedback, and you can even customize it. All in all, make yourself at home. Touch ID uses an advanced fingerprint identification sensor that makes it easy and secure to lock and unlock your iPhone.
A COMPLETELY NEW LOOK AT THE CAMERA
the iPhone is the world's most popular camera. Now this famous camera has new possibilities. The optical image stabilization system on iPhone 7 reduces motion blur associated with the movement of objects and the phone itself. A special sensor allows you to track and balance the slightest fluctuations - now the shutter speed can be 3 times slower than on the iPhone 6s. With an f / 1.8 aperture, the camera receives up to 50% more light than the iPhone 6s for stunning low-light performance. And with a new six-element lens, your photos are brighter and more detailed. The four powerful True Tone Quad-LEDs provide up to 50% brighter flash than iPhone 6s. The flash automatically adjusts to the color temperature of the environment, resulting in clear, well-lit images.
YOUR VIDEO IS JUST LIKE A MOVIE
Videos shot with the iPhone 7 in low light also look significantly better with OIS and a new f / 1.8 aperture. And with a 12MP camera, you can shoot high-definition video up to 4K. Now you can capture all the magic of the night.
NEW 7MP FRONT CAMERA. SELFIE EXCEEDS YOURSELF
The FaceTime HD camera has increased not only the resolution, but also the color range. Therefore, selfies are clearer and more realistic. You don't have to worry about lighting: Retina Flash adjusts to ambient light for natural skin tones. Who is the nicest in the world?
THE BRIGHTEST AND MOST COLORED IPHONE DISPLAY
Retina HD display with wide color gamut provides cinematic color reproduction. More shades of the spectrum are used for each image, so everything looks truly realistic on the screen. Whether you're looking at a collection of wedding dresses or Live Photos with tropical landscapes, the colors will be so natural that you can't tell them from reality.
3D TOUCH. NOW MORE CONVENIENT
3D Touch on iPhone provides a tactile response, so you not only see the result of your actions, but also feel the intensity of each press. With the new Retina HD display on iPhone 7, 3D Touch is available anywhere on iOS. Now you can work with Messages, Calendar, Mail and other applications in a completely new way - more efficiently and more accurately.
THE MOST POWERFUL PROCESSOR FOR A SMARTPHONE
iPhone 7 is equipped with the most powerful smartphone processor available. It is not only faster than all previous iPhone models, but also more economical. The A10 Fusion processor uses a completely new architecture so it can run faster when you need high performance and more economical when the power is less critical to your tasks. And because this iPhone has a longer battery life than previous models, you can complete your tasks twice as fast as the iPhone 6, while also requiring fewer charges.
IPHONE. NOW IN STEREO
iPhone is equipped with stereo speakers for the first time, which is twice as powerful as iPhone 6s. In addition, the dynamic range has increased. Now you can hear your music, videos and hands-free conversations better. Much better.
EARPODS HEADPHONES WITH LIGHTNING CONNECTOR
IPhone 7 comes with AirPods with Lightning connector. But if you want to use your old headphones, just plug them in using the 3.5mm adapter that is also included.
iOS 10. IN THE HEART OF EVERY IPHONE
iOS is designed specifically for iPhone and iPad, which is why they run so quickly and smoothly. To get the best graphics performance, Apple used Metal technology. Browse the Internet, work in multiple applications, save the world in a game with complex 3D graphics - the picture on the display will always be flawless, and the response of the device is instant. It is the only mobile operating system that runs so naturally and smoothly.
The other day Apple announced the release of the iPhone 7 Plus. The novelty looks very bright, bold and, as always, stylish. The smartphone will be available for purchase only on March 24, but a video with the unboxing of the device has already appeared on the Internet.
The box from the new iPhone has several distinctive features: red text and a red smartphone are depicted on the outside, inside there is a special red insert along with the usual manuals. The rest of the packaging is no different from other iPhone 7 models. The packaging is the same.
The first reaction of the blogger, who began to unpack the new product - "Wow, he really is red and very beautiful." According to the reviewer, the smartphone has a very rich color, bright and not at all dark. However, on the front of the case, he would have preferred to see black rather than white. You can watch all other details of "unpacking" in the video.
Start of sales
Once again, the iPhone 7 (PRODUCT) RED launch is directly related to 10 years of partnership with (RED) charity dedicated to HIV / AIDS. The new model is presented in two versions - 128 GB and 256 GB. The price of the iPhone 7 starts at 60,990 rubles, the iPhone 7 Plus - from 70,990 rubles. Sales start this Friday March 24th in over 40 countries around the world.
Apple yesterday updated its online store and added a new body color to the iPhone 7 and iPhone7 Plus. Product RED products are sponsored by a special charitable foundation, which I will tell you about. I also found a video of the unboxing of the new red iPhone 7.
What is RED
The RED Foundation (official site), is dedicated to the fight against HIV, AIDS, tuberculosis and malaria in the countries that need it most:
- Kenya
- Lesotho
- Rwanda
- South Africa
- Swaziland
- Tanzania
- Zambia
The assistance consists in the distribution of grants to humanitarian organizations. There is no open information about specific recipients of grants and amounts. The fund is replenished from services and products sold under the product Red brand. Depending on the purpose RED provides between a quarter and half of all aid flows... This is colossal money.
The foundation has been criticized for its opaque financial policies and flaunting charity (by design, you should not sacrifice for social approval). The Foundation encourages consumption, not donation. GAP's product RED apparel has also been criticized, as GAP in Lesotho was involved in exploiting cheap labor in dire working conditions.
Red iPhone
Apple revealed the red iPhone 7 and iPhone 7 Plus. They will be available to order on March 24 at 8am PDT (Pacific Time) and will ship in April. Someone already got a red iPhone and made an unboxing video:
Personally, I was not impressed by this phone only for one reason - its front part is white. In my opinion, the black front would look much better. Plus, bright colors get bored quickly when you look at them often.
And here is the unboxing of a plain red iPhone 7:
