What are the most popular queries on the Internet. The online service "Word Selection" from Yandex. Distribution of requests by time of day

Hello dear readers!   Today we will talk about a popular service that is known to almost all bloggers, webmasters and many online marketers. In this article, you will learn how to effectively use Yandex Wordstat statistics (Word Selection) to successfully seo-promote your sites. The post will introduce you to the capabilities of this service, show its interface, reveal the secrets of operators for parsing requests.

Introducing Yandex Wordstat

Service purpose

Yandex search engine is one of the two giants in Runet, which gives various information to almost any question of its users. Knowledge of these issues (search queries) provides a lot of important and useful information for the successful implementation of the following tasks:

• query analysis to create a web resource structure;
• search keywords for;
• analysis of the popularity of topics in Internet marketing;
• search queries for an advertising company in Yandex Direct.

Thanks to statistics from search phrases by Wordstat, any blogger and webmaster can get comprehensive information for solving the above problems. That is why Wordstat is one of the most popular services on the network. Where without him ... 🙂

Features of Wordstat

Check in. Now without registration, nowhere - any normal service or online tool requires the introduction of personal data. "Word Selection" is no exception - to use it, you need a real account in the Yandex search engine.

Blocking.  There is such an unpleasant thing - if the service is not working correctly, Yandex may block the user account. This happens in two cases:

• in case of violation of the "License to use the search engine";
• when your computer is infected with a virus;

The first case is understandable - we do something against the rules - we get a ban. The second version of events occurs due to the fact that the virus that appears on our computer creates a huge load on the service.

By the way, the same “virus” can be one of the programs for collecting semantics - or. Each of them, at the request of the user, can parse a huge number of search queries in Yandex Wordstat. That with the wrong approach can give a huge load on the service.

CAPTCHA. This is a picture (usually with numbers) that blocks further work with Wordstat. It may appear in the following cases:

• if cookies are closed in our browser (files with the data of the sites we visited);
• if alternative cookies (Flash) are disabled in our browser;
• if JavaScript is disabled in our browser;
• if, by definition, the computer’s IP is not in the CIS zone.

To solve the last problem, there is a great option (it was suggested by a regular reader of my blog, Ruslan Zvirkun) - extension friGate  for the browser.

Word Selection Features

Statistics Wordstat is not only just a large warehouse of search queries. Using this service you can find out:

• an approximate forecast of the selected phrases for a month;
• seasonality of search queries throughout the year;
• the popularity of topics for information sites;
• assessment of the popularity of the phrase in a particular region.

All these possibilities in one way or another may intersect. This is especially often occurs when forming a strategy for the promotion of commercial sites. For information projects, it is important to see topics in the query statistics. It is also important when we need to create a new site, but there are questions about choosing a popular resource topic.

The interface of the “Word Selection” service

The main task of the Wordstat service interface is to give a general idea to the user about the search queries that interest him. Of course, to solve various seo-tasks, you have to deal with this service closely. Therefore, the interface is quite simple and straightforward.

Unfortunately, with frequent and protracted work with him, you understand how inconvenient it is. Therefore, for larger tasks, more powerful tools are used, such as Topvisor and others.

Consider the working screen of the service, as well as the interface of all its tools.

According to tool (main screen)

The following figure shows the interface of the main screen of the Yandex Wordstat service (aka “According to words” tool):

Here is a list of the main elements shown in the figure:

• Search field input field (1). In this field we display the phrase by which we want to know the data from Yandex (the popularity of the query, a list of phrases with this phrase, a possible selection using various operators).
• According to tool button (2).  Defines a list of phrases in the According To tool, depending on the specified Wordstate operators. The tool window opens by default the first time you enter the statistics, it is used most often.
• Tool button "By Region" (3). When you click this button, we go to the section that will show the regional popularity of the analyzed request.
• Button of the tool “Query History” (4).  Opens a screen giving information about the popularity of the selected query over the past 2 years.
• Button "All Regions" (5).  Allows you to select the region for which statistics are collected for the selected query.
• Date of the last statistics update (6).  Shows the number when the Yandex search query database was updated.
• Wordstat left column (7).  Provides a list of phrases with frequencies that contain the search query specified in the input field (1).
• Right column of Wordstat (8).  Shows a list of other search queries that Yandex users typed in who searched for the initial phrase (1).
• Transition to statistics on mobile requests (7).  Shows Wordstat statistics for the searched phrase typed on mobile devices.

Now we will consider the interface and the principle of operation of each tool separately. We will find out what their purpose in the service is, we will see statistics data.

Service left column

Having set your phrase in the input field, in the left column we get a list of Yandex search queries that include our phrase. That is, we see a list of search phrases that, along with other words, include our original phrase.

The number next to each query in the left column gives a preliminary forecast of the number of impressions per month. This is the number of impressions for all requests, which includes each request. For example:

By the way, these figures opposite each request are taken from the Yandex search database data for the last 30 days before the statistics update date.

That is why the number of impressions in the first and second pictures for the same request is different (“internal linking” - 1630 and 1647) - the difference is due to different update dates. Each of the images has its own dates - September 22 and 24.

And another important point - the number of impressions will differ when different regions of promotion are indicated. The region is indicated using the link that is located under the "Select" button. Her anchor at the first entry into the statistics will have the text “All Regions”. If we select any region, then in the future the anchor text will correspond to the indicated place.

Right column statistics

In the right column, the Sevris “Word Selection” shows the search queries that were typed by precisely those Yandex users who were looking for the phrase we needed. That is, in one session of working with Yandex search, each user, along with the phrase we need (which we look at in the Wordstat statistics), typed other phrases.

These all, so to say, related queries accumulated over the month. And then, when a Yandex user typed the desired phrase, all adjacent monthly phrases were reflected in the right column. And reflected in the degree of "relevance" (proximity) to the original phrase. For example:

In the picture we see in the right column related queries for the phrase “semantic core”. First comes the query "site core" as the most relevant combination for the phrase we set. And it is really very close.

But then come the semantic website and Key Collector options. The first request was obtained as a surrogate from the query “semantic core of the site” (this is indicated by the number of exact occurrences - only 1 person made such a request in Yandex last month!). The second is the name of a professional program for collecting AX.

In general, the right column of Wordstat is not always informative, but it should be looked all the time in search of similar words on the topic of our desired phrase. This will expand the collection of the semantic core of the site, find good keys for an advertising company in Yandex Direct.

By Region Tool

To determine the regional popularity of any search query in the Yandex Wordstat service, there is a tool "By Region". Here are the elements of its interface:

• Region switch (1).  You can select everything, only regions or only cities.
• Switch for display option information (2).  You can view the popularity either in the form of a table with data (list), or in the form of an interactive map.
• Total impressions for a given request (3). By the way, in the example, the same query is “internal linking”. And now again another figure - 1663. I think you know why.
• Impressions per month (4). The number of impressions for a given request for each region (city).
• Regional popularity (5).  This is the share occupied by the region (city) in the impressions for the search phrase, divided by the share of all impressions of the search results attributable to this region.

According to the interpretation of the latter value, the Wordstat service gives the following recommendation:

• \u003d 100% - the request in this region is not highlighted;
• < 100% — интерес региона по запросу пониженный;
• \u003e 100% - the region’s interest is increased upon request.

This tool is most often useful in two cases - to determine the semantic core of a commercial site and to select the keys of an advertising campaign. For information sites and blogs, regional popularity is rarely used.

Query History Tool

Statistics Wordstat gives one more useful information. Thanks to these data, the user can see the dynamics of the phrase’s popularity throughout the year. You will learn more about this in the next post, How to Use Seasonal Requests. In the meantime, let's see what elements the interface of this tool consists of:

• Unit Switch (1). It allows you to see the dynamics of popularity by month and by week.
• Graph of change in request popularity (2). Two graphs of changes in absolute and relative values.
• Measurement Scale (3). Depending on the selected unit of measurement, the scale divisions change (appear when you hover over the graphs).
• Absolute Value (4). The number of times a search query was shown for a specified period on a scale.
• Relative value (5). The indicator provides information on how much the forecast (absolute value) differs from reality.

The operators of the service "Word Selection"

To ensure that the work in the Yandex statistics service is not delayed for a long time and is more accurate, there are a number of auxiliary operators. All of them are used only in the “On Demand” tool and are entered in the water field of the search phrase. We consider each operator individually.

Minus (-)

The operator is designed to exclude unnecessary words from the list of requests (the so-called "negative keywords"). It is used in different cases, most often for searching for SN queries for commercial projects. For example, compare the left columns of Wordstat for “internal linking”. In the first case, the usual phrase, in the second - queries with the word "page" are excluded:

I note that we minus the word "page" in the example. As a result, Wordstat ruled out all variants of the word with any case.

Plus (+)

Using the plus operator, we force the service to check the request with prepositions and conjunctions (without this operator they are excluded). Here is an example of how this operator works:

As you can see from the example, in the first case, the number of queries with the phrase “how to cook an omelet from eggs” was the largest - 712. This is the same if we typed a query in Wordstat - “cook an egg omelet”. In the second case, the number of requests has become less, since we wanted to see them taking into account the preposition “from”. In the third, they became even smaller - the word “how” appeared.

In Wordstat, by default, when entering a request without pluses, the value in the left column is given with pluses:

The plus operator is important when we need to know the popularity of queries with all the prepositions and conjunctions. This often happens when selecting keywords, for example, for online stores.

Or grouping | ()

The "or" operator allows you to collect search queries whose words can have different spellings, but the same meaning. For example, we need all the requests for creating an omelet dish. To do this, we take an assembly of three phrases that are identical in meaning:

As a result, in the left column we will receive all requests for these three phrases.

The same problem can be solved by using the “grouping” operator. In this case, we will not need to write the word omelet three times:

So, the “or” operator allows us to indicate variants of some words in the desired phrase. If there are several words with variants, “grouping” is used. The result is the maximum possible selection of queries. For example:

Quotation marks (""), exclamation point (!)

Using this operator, when calculating queries for the left column, Wordstat will only count impressions for this phrase. When counting, different word forms of the phrase, as well as different word order will also be taken into account. For example, here are some statistics that Wordstat will offer for “spring drops”:

The exclamation point operator takes into account impressions in the form of the word that we indicated, without any changes (different word forms are not taken into account):

A small remark - an exclamation mark is placed immediately before the word, a space between the operator “!” And the word is not placed.

Exact request frequency

Search engine promotion uses a combination of these operators. The number of impressions of the search phrase with these operators is called the “exact frequency (frequency) of the request”:

With this construction of the desired phrase using these operators, we can count queries that cannot change both the query itself and its word forms (for example, endings). This will allow us, taking into account the clickability of the snippet, to give an approximate number of impressions of the promoted page for this request in Yandex (depending on the space occupied in the top).

That is why when compiling the semantic core, we pay attention to the exact frequency of the request.

Thanks to special operators, we in Wordstat can find out the requests we need and the number of their impressions according to almost any of our requirements. For example, we need pancake recipe queries with the following restrictions:

• requests must contain the words “recipe” and “cook”;
• we take different options according to the type of dish (pancakes, pancakes);
• in requests there is no ingredient "milk";
• we want requests so that the exact word "kefir" is there.

As a result, we get a request with the following operators and the corresponding list of phrases found:

Scheme of work in Wordstat

The entire structure of the service clearly performs one function - the search for phrases. Here is the scheme for receiving and processing search queries in Yandex Wordstat:

As you can see, different service tools and special operators are used to search for phrases. There is also an additional option for obtaining search phrases - this is the right column. It is not for all phrases and, as a rule, it includes those queries that were typed when searching for the main phrase.

For various site topics, the tools “Request History” and “By Region” may fall out of this scheme. There are also some differences in using the Wordstat service for information and commercial resources.

This completes the small guide to using Yandex Wordstat. In the following posts I will tell you how to work with seasonal queries and how it is easier and more convenient to work in statistics using special plugins.

Sincerely, Your Maxim Dovzhenko

We continue the story about useful tools of Yandex.Webmaster. In the last article, we considered a new tool - “Pages in Search”, why it is needed and how to use it, I recommend reading it. They also touched upon the section “Search Queries”, today we’ll analyze it in more detail.

The section contains information about search phrases by which the site is displayed in the first 50 positions of Yandex search results. For these phrases, you can track the following indicators: impressions, clicks, line item, clickthrough rate.

Requests can be sorted by region and time period. The graph can be built both for all queries, and only for groups, for example, queries from the Top-3 or Top-10 in Yandex search results:

For each request, its own indicators are presented.

Yandex generates all requests itself, based on its own statistics. If you want to track positions for specific keywords, you can upload your list:

The general summary contains the 10 most popular site requests.

We will show how you can use the tool "Search Queries" on the example of the site of the Law Firm, the site region is Moscow:

• We determine the average position for keywords in the issuance of Yandex. We go to Yandex.Webmaster, the section "Search Queries" → "Recent Queries" → "All Queries", look at the column "Position":

At the moment, it’s almost impossible to know exactly the current position of the site in the search results. Yandex is actively promoting personalized issuance for each user. The positions of the site on your working computer and at home on the laptop will be noticeably different, somehow experiment with the issuance. I recommend reading more about personalized issuance in our article. And also the algorithm is a multi-armed bandit fully armed.

Therefore, determining the average position of a site in Yandex by a specific keyword will be very helpful.

Ideally, compare the results in Webmaster and other services - energoslon.com, seranking.ru, seolib.ru, etc. Cross-sectional analysis will help to create a complete picture of the site’s positions.

• We identify requests for which users are already coming to the site.

After compiling the semantic core, we analyze the requests for which users get to the site and add them to the semantic core. To do this, go to Yandex.Webmaster, section "Search Queries" → "Query History" → "Popular Queries":

In our case, to the already developed sem. the core we added requests: tax disputes, subscription services to legal entities. We use the same keywords when compiling the tags “title” and “description”, we create headings and text on the page.

But that’s not all, next to the “Impressions” column, you will see the “Clicks” column. And if there are a lot of impressions, and there are few clicks, perhaps by this request you have a bad snippet. In this way, the Search Queries tool helps optimize the snippet. Let's look at an example:

• We optimize the page snippet in the search results.

The first column is impressions, the second is clicks.

In our case, there is an obvious bias in favor of impressions. The most common reason for this is bad and uninformative snippets.

How to fix?

Analyze the snippet - for this, find the relevant page of the request you are interested in.
  In incognito mode, enter in the search box a query, in this case, “Registration LLC.” Find your site:

Users expect to see how LLC registration is done, what is needed for this, how much can it cost. And not in what IFTS and on the basis of what law. Little useful information.

Compare it with competitors snippets in the first positions:

The competitors snippet immediately offers us instructions on how to create a LLC, a unique offer for 0 rubles! The likelihood of a click is much higher.

Our blog has a great one. How to work with them, how it affects site traffic, how you can effectively adjust the snippet.

findings

In total, the Search Queries tool in Yandex.Webmaster personally helps us:

• find out the position of the site;
• identify keywords for promotion;
• optimize site snippet in search results.

The tool is very useful for promotion, I highly recommend trying it.

If you don’t know how to promote the site - write to us, we will give specific advice for improving and optimizing your resource for free.

The topic of this article is Statistics of search queries in currently largest search engines Google and Yandex.

I think many people realize that in order to successfully promote your site on the World Wide Web, you need to fill it with unique content (content). With this, everything seems to be clear, sit down at the computer, remember, compose, record. Just not so simple.

Of course, the first and most important thing here is the unique content. However, the correct and competent, from the point of view of optimizing search queries, article drafting plays a significant role, for which it will be necessary to compose a semantic core. This is where statistics and statistics come to the rescue.

To get a more or less reliable picture of the statistics of the keyword, it will be enough to use the basic services for selecting statistics:

1. Yandex Keyword Statistics
2. Google Keyword Tool
3. Rambler search query statistics

You can get to the service for selecting statistics on keywords from Yandex at http://wordstat.yandex.ru/.

Everything is quite simple here.

I just want to pay attention to the fact that keyword statistics can be requested:
  - by region
  -by months and weeks.

It is necessary to request keyword statistics by region if you intend to promote the site on a regional scale, thus attracting target audience from your region. For example, if you are going to promote a website for a beauty salon, you will need to consider the statistics of search queries in your area.

A request for keyword statistics by month (week) is necessary if you offer seasonal services or your product is in demand at certain times of the year. For example, promoting the site of a travel agency or an online store selling seeds, this should be done without fail. This will allow you to predict the seasonal growth and decline in the number of visitors who came to your site for certain requests.

After you enter a key query and click the Select button, the service will give you a list of search queries by keyword, as well as the number of times this query was shown per month. The left column will contain queries containing the keyword. Associative search queries may appear in the right one, i.e. queries similar to the one you specified.

I want to remind you that search queries are divided into:
  1. HF - High-frequency requests (over 5000 requests per month)
  2. MF - Mid-frequency requests (from 1000 to 5000 requests per month)
  3. LF - Low-frequency queries (up to 1000 queries per month)

Compiling a semantic core is the topic of one of my next articles. But now I’ll tell you that it’s often better to select several low-frequency queries and move on them than one high-frequency one.

Google Search Query Statistics

The Google keyword tool is very similar to the Yandex keyword statistics service. At least the functions they perform are similar. You can find it at http://adwords.google.com/select/KeywordToolExternal.

Here, by analogy with Yandex, the number of requests per month for a specific keyword is displayed. The number of requests in the world (total) and in target regions is shown.

In addition, a tool from Google shows, based on the analysis, the level of competition for each keyword.

Since Google’s keyword selection tool was originally designed to search for keywords to buy links, here you’ll also find an approximate cost-per-click.

Search Query Statistics Rambler

This service is not very developed, and does not offer any special features. With the search engine Rambler currently comes a minimum number of visitors. Therefore, using it to select keywords is not entirely rational.

You never asked yourself the question: what do people look for on the Internet? What are they interested in? I think if you are a webmaster, or you are just interested in the topic of the Internet, then you asked yourself this question. Let's find out which search queries were the most popular in 2017 in Yandex and Google.

The most popular queries in Yandex 2017

The most popular phrase in Yandex is to download for free, and other phrases are also very popular: either with the word “free” or with the word “download”! Well, what can you do, people like free things: download for free, watch for free, games for free. But besides them, there are other common requests: March 8, New Year, February 23. Yes, the holidays, this is another very popular topic. True, these are the so-called situational queries, the traffic for which is growing immediately before the event itself. Usually this happens 2-3 days before the holiday and after its completion, requests fall almost to zero. I also want to mention seasonal requests. These are the requests that arise in a certain period of the season. There are a lot of such requests, for example, “answers to the USE,” “where to relax in the summer,” etc.

Here is a list of the most popular Yandex queries in 2017.

The most popular Google searches in 2017.

At Google, the list of the most popular queries is similar to the Yandex list. But there are some differences. For example, here the most popular word is download. Free download (also a leader), download MP3, download movie, download game. By and large, the lists of the most popular queries to both search engines are almost the same. This is, of course, if we take the Russia region in Google.

Well, now, look at the list of the most popular queries in Google 2017.

What topic for the article, choose a webmaster to get maximum traffic to the site? First you need to check how many times this or that question was asked. Some queries are very popular (free download), others are extremely rare. It’s clear that according to popular phrases, there is maximum traffic. But the competition for them is very big. As a result, it’s very difficult to break through such queries in the TOP10 of search results. For rare requests, and even more so for zero, breaking into the top is usually not a problem. The problem is different, according to them, the traffic is either very small or it is not at all.

To determine the popularity of queries, there are two popular tools - Yandex Wordstat and Google keyword planner.

How to view keyword statistics in WordstatYandex

Yandex Wordstat, this is the most popular tool in Runet, to obtain statistics on search queries. It is free, it allows you to collect data on all search phrases entered by users of Yandex. It's no secret that Yandex is the most popular search engine in Russia.

What I like about WordstatYandex is its simplicity. To use it, it is enough to start mail in Yandex and go to the address wordstat.yandex.ru. Next, enter a query and get its statistics. And it's all!

Thus, you can get the dynamics of statistics for any search query. Moreover, you can get data by region and by month.

Yandex Wordstat shows statistics not only with the selected phrase, but also for other search queries related to the search phrase.

Unfortunately, this tool has some disadvantages.

Not quite clear statistics display. For example, if statistics on the phrase “summer dresses” are needed, then Yandex will show that this search query was requested 73,000 times. But this is not so. In fact, 73,000 times, this is the total number of searches that included the words “Summer Dresses”. That is, they were also looking for “summer dresses photo”, “buy summer dresses” and so on. If you look at the statistics of the phrase “summer dresses” directly, it turns out that there were much less such search queries.

To determine the exact statistics for a phrase, you need to put the "quotation marks" operator. And then the answer will be completely different.

But you can find out the exact data for each search phrase through the exclamation point operator, see screen.

Thanks to Yandex Wordstat, you can quickly find out statistics on a selected phrase and then decide whether to use this phrase for promotion.

How to view statistics in the Google planner.

In addition to the Yandex Wordstat service, there is another service. This is a Google service and it is called Google Planner (Keyword Planner). In RuNet, the description of this service is much less common than the description of Yandex Wordstat. And in vain. Since the capabilities of Google planner, significantly exceed the capabilities of Yandex Wordstat.

As for Yandex, you also need to have your account here. Simply put, you need to have mail in Google. Next, go to adwords.google.com, after which, you need to go to the Tools menu,

and select the item - Keyword Planner.

Now you need to select the item - Search for new keywords by phrase, site or category

Enter your search query. Here you can also add additional settings: landing page, category, and so on. However, these settings are optional, you can simply enter the desired phrase and click on the button - Show options.

A window will open with a lot of numbers. It displays how many options with the selected keys (as in Yandex), and separately, how many options for the selected request. There is also a button - Download.

The report shows how many impressions a particular search query had. The statistics displayed are approximate. Values, from and to, differ ten times: one hundred to one thousand requests, one thousand to ten thousand, and so on. For example: a search query, "Summer Dresses", has a total number of one hundred to one thousand (region - Russia). And such an error for all search queries.

For a general assessment, such statistics will be sufficient. Indeed, in any case, this is only a rough estimate of whether it is necessary to work with this request. But there’s one thing about AdWords. Thanks to this chip, you can get accurate statistics for all queries. True, for this you need to transfer money to an advertising company. For each country, its own minimum to create an advertising company.

Since I have such an acc, here is a screen with accurate readings.

As you can see, the exact numbers are already displayed here. More precisely, the exact average for the year. Although, when creating a report, you can check the box, and then it will indicate the values \u200b\u200bfor each month for the past year.

To find out statistics of search queries and in Yandex is not a problem. In Yandex, this is even easier to do. But Google immediately displays all related queries in an Excel program file, thanks to which, you can immediately select the necessary keys. You can sort the keys alphabetically, by frequency, by level of competition, by approximate cost.

What is the cost of advertising for a search phrase? First of all, AdWords is designed for advertisers. And of course, to potential advertisers, it is simply vital to know how much advertising costs for a particular request. But for webmasters who are not going to give paid advertising, knowing the value of this parameter will not be superfluous.

In Yandex, you can also find out how much advertising costs for a particular request. But for this, you need to open another service. And this is not at all so convenient.

Another point. The fact is that Google may show phrases that may not contain the keywords that you requested. Nevertheless, these searches may also be related to the search phrase.

For example, on the phrase “summer dresses”, Google will also offer the word “sundress”. In fact, this is a hint to webmasters. Which will allow you to use even more search queries for search promotion.

How to combine Yandex and Google tools.

Although Yandex is ahead of Google in the number of search queries, Google also has a small share. And therefore, for me, these search engines are equal. When I get statistics on Yandex, I understand that statistics on Google will be similar. And vice versa. Therefore, both tools are relevant for me. And here the scheme of my work is simple.

I would also like to note that the same wordstat does not define prepositions, if we do not add the + to them.

For example, for Yandex queries
  “Buy an apartment in Moscow” and
  "Buy an apartment from Moscow" will be the same

To avoid this, you must use the + operator before the preposition
  “Buy an apartment + in Moscow” and
  "Buy an apartment + from Moscow"

Especially relevant when compiling semantics for Direct!

Reply

A good complement for operators, they really need to be used. By the way, I myself also often use "+"

Reply

• Well, I think that any user who is going to work with Wordstat should memorize these operators and figure out what each of them represents.
    Moreover, there are not so many of them.

  The correct selection of keywords is the basis of search engine promotion and quality settings for contextual advertising. It is on the formation of the semantic core (compiling a database of queries and creating relevant pages) that largely determines the further result: the popularity of the resource and conversion.

  Do you want to become a real SEO guru and get ready-made instructions for working with the best services for the Russian-speaking segment? Then this article is written specifically for you!

  At the moment, there are two main ways to collect popular queries in Yandex - Yandex.Direct and Yandex WordStat. Let's study them in more detail, consider the advantages and disadvantages.

  Yandex.Wordstat

  Yandex search engine regularly collects information about user requests - based on these data, a convenient Yandex WordStat service has been created. It helps website owners and optimizers get acquainted in detail with the needs of Runet visitors, track trendy topics, and choose the most suitable keys.

  
    Screenshot of Yandex.Wordstat interface

  Among the advantages of the service should be emphasized simplicity and high speed. This free service has excellent functionality. Using it you can:

  • find out the frequency of the request in Yandex in exact, phrase and broad match;
  • get statistics for a particular region;
  • use Query History to determine seasonality.

  Now about the cons. Advanced SEO-specialists agree that the selection of keywords in Yandex.Wordstat allows you to make a list of keys with a volume of only up to 50% of a full-fledged semantic core. To save data to a computer and search for other phrases, you will need to use additional services.

  Another drawback is that WordStat only shows 2000 nested phrases (up to 40 pages), omitting low-frequency queries that result in additional traffic. Many are annoyed by the frequent introduction of "captcha", in addition, there is the possibility of blocking the account.

  Advice!  To collect more keywords, use the paid Key Collector program or use a little trick of advanced optimizers. They circumvent the limitation by introducing queries in different ways. For example: blouse, blouse, blouse, blouse.

  

  Remember!  Are you going to collect a lot of keywords? Create a separate Yandex account to avoid the consequences of a potential block.

  Yandex.Direct

  It is a contextual advertising service on search engine pages and sites of YAN partners. Despite a different purpose (the service was created to conduct paid promotion and fine-tune advertising with output for specific requests), Yandex.Direct also allows you to select keywords.

  In addition, this service makes it possible to study the search phrases used by competitors, so that next time they can be used in their own website development strategy.

  

  Most Yandex users. Direct - advertisers and online sellers, because this commercial tool is also designed to calculate the profit received from the promotion for individual keywords.

  

  The main drawback of Direct is that it is not particularly convenient for solving large-scale tasks. In such cases, it is better to opt for the powerful Key Collector or the free Slovoeb service.

  How to use Yandex.Wordstat to select keywords?

  The platform interface is simple and understandable even for beginners. The main elements of the main screen:

  • request input field - here you need to enter a search phrase about which you want information;

  

  • button “according to words” - shows the list taking into account the specified operators (special characters to narrow the search range);
  • "By region" - allows you to go to the section on geo-dependency;
  • “Query history” - generates data received over the past two years;

  

  • date of the last statistics update;

  

  • left row - shows the statistics of requests in Yandex for the entered word;
  • right column - used to determine other keys from users who searched for the initial phrase;
  • switching to statistics on types of devices: requests from mobile, from phones and from tablets.

  

  Advice!  To improve the work with Yandex.Wordstat, study its operators - they will save your time by eliminating unnecessary words or combining information for several queries at once.

  Instructions for working with Yandex.Wordstat

  1. Log in or register a Yandex account.
  2. Go to the page https://wordstat.yandex.ru/.
  3. Enter the phrase you are interested in in the search bar.
  4. Click the “Pick Up” button.

  To clarify the desired request, use the set of utility commands:

  

  Key word order

  The method of collecting statistics in Yandex WordStat has a serious drawback - there are no differences in the frequency of the same queries in essence, but with a different word order. Even taking into account the “!” Operator, the service gives the same number of impressions per month. But in fact, the phrases “online radio” and “online radio” have an unequal number of views.

  Attention!  First you need to activate the option "Consider word order" in the settings.

  Defining keywords by region

  To analyze the demographic aspect, the “By Region” tool is useful for you. It will be useful when the optimizer searches for requests for advertising or compiles a semantic core for a site selling goods or services.

  

  Of all the functions, regional popularity is of greatest interest - the percentage that the city occupies in the impressions by phrase divided by the share of all search results. If you see more than 100%, it means that the region’s interest in the keyword is increased, if less, it is reduced.

  

  Query seasonality analysis

  Would you like to determine the dynamics of demand for the selected key during the year? Then you need to look at the statistics in Yandex.Wordstat (the "Query History" tool).

  

  Using the service, you can assess the seasonality of any subject with a detailed frequency for months and weeks. In addition, the tool will save money and effort by further abandoning the phrases "dummies" wound up by site owners in a short time.

  Advice!  For an in-depth look at the features of traffic dynamics, analyze different keywords from the same group. Be sure to consider explicit seasonal requests (for example, "buy a swimsuit" or "how to dress up a Christmas tree"), as well as unforeseen important events and news that can change SEO trends.

  

  Advice! Low-frequency ones are focused on more efficient and less costly promotion, they maximize the specificity of the request. We recommend using them in the semantic core.

  LF phrases are phrases that users entered less than 10 times in the last month.

  Parsing Queries with a Fixed Word Count

  If you need to search for queries of a certain length, print the keyword in the appropriate line the required number of times, enclosing it in quotation marks. For example, a webmaster needs to find popular phrases of three words with the key “flowers” \u200b\u200b- he should enter “flowers flowers” \u200b\u200bin the search.

  

  Such experiments with a length of up to seven words can increase the reach of the target audience, because as a result, WordStat will replace the same words with analogues that are often entered by Runet users.

  

  Semantic core expansion

  To increase the attendance of the Internet resource, try to cover as many queries as possible, similar in linguistics and syntax. When finding the maximum number of keys, you will create an effective and powerful semantic core.

  During its compilation, pay attention to other interests of the target audience as well - by deciding to see such statistics of requests at Yandex.Wordstat, you will better understand the needs of your potential readers and customers, expand the list of requests by topic.

  Browser plugins for comfortable work

  To use the service left only pleasant memories, we recommend installing the Yandex Wordstat Helper or Yandex Wordstat Assistant extension. The mentioned plugins will significantly accelerate the selection of keywords, will raise the Internet marketing of your site to a new level.
    The first extension allows you to add your own queries; it copies, deletes and adds data to the buffer.

  

  As for Yandex Wordstat Assistant, it also displays the total frequency of key phrases, supports different types of sorting.

  1. Go to https://direct.yandex.ua/ and click "Create Campaign" - Text and image ads.

  

  2. Below, select the region you are interested in.
    3. Open the "Group Management" tab and enter the masks collected in Yandex.Wordstat there, that is, the main phrases. Click "Save" and proceed to create an ad group. In the “Settings for the whole group” column, enter the masks collected earlier in Yandex.Wordstat.

  

  4. Start your search for additional phrases by selecting “Match Words”

  

  5. Click “Start collection” and be patient: the operation can take many hours, especially when working with a huge semantic core.

  

  6. Filter the received keys from inappropriate requests.

  Want to learn how to use Yandex.Direct to select keywords with maximum benefit? Calculate duplicates, as well as explicit negative keywords that are not suitable for your site, and then delete all the phrases collected by the program in which they are available.
    Interface Features

  In 2017, Yandex.Direct developers distributed options according to semantic blocks and improved usability - it became even more pleasant to work with the service. Previously, the platform supported two versions of the interface: light and professional.

  Now there remains only a convenient advanced option, with which you can find out the frequency of the request in Yandex with the addition of negative keywords, independently adjust the keys, manage rates and receive data on financial expenses.

  Other services and key selection programs for Yandex

  • Key Collector - helps automate advanced collection of the semantic core, get effective search phrases as quickly as possible. This paid program always uses the latest statistics, updates often come out.
  • Slovoeb is a convenient free analogue suitable for compiling a large list of requests. It analyzes regionality and seasonality, allows you to determine the period of promotion, as well as calculate its approximate cost.
    »- it can be used free of charge and without registration. The service instantly selects search phrases from its own large database. It shows not only their frequency, but also competition, seasonality.

  Conclusion

  Having gained experience in selecting keywords in Yandex.Wordstat, Direct and other programs, you will become a real promotion specialist, because its basis is precisely the right choice of keys. After compiling the semantic core, it remains only to create high-quality pages relevant to the selected queries.

  Have a good traffic and crazy conversion!