Media manager Anton Nosik launched an SMM agency and spoke about a new photo project
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Media manager and blogger Anton Nosik continues to reveal the details of the creation of his new holding: in early June, he launched the Shaggy Cheese SMM agency, and also plans to launch a YouTube video channel and open a photo project in September.
Shaggy Cheese Office
Anton Nosik announced the creation of the Shaggy Cheese SMM agency on June 12, stating that it was launched “last week”, however, Izvestia attracted considerable attention to the project, writing on Monday June 16 about two Spout projects at once.
Judging by the photographs published from the office, Shaggy Cheese employs Igor Belkin, ex-producer of the new media department of Lenta.ru, Andrey Konyaev, former head of the Science section of Lenta.ru, media consultant Alexander Amzin, and former editor of Lenta.ru. ru" and the leader of its community on VKontakte Igor Petrushov, former director of digital media at Irony Production Mikhail Kafanov. According to Nosik, the director of the agency is Marina Pustilnik, former development director of SUP Fabrik.
The photo project, whose name has not yet been disclosed, will be made by a team of about 10 people, consisting of employees of the Lenta.ru photo service, who left it almost in full force. The concept of the project is described by Nosik as "News in pictures without theft": photos will be bought legally, and the site will be registered as a media. Lebedev Studio will be developing it, and Nosik registered the domain for the project together with Artemy Lebedev back in 1999, the Izvestia media manager reports.
According to Pavel Bednyakov, who worked as the managing editor of Lenta.ru under Galina Timchenko and remained in the position of photojournalist under the new editor-in-chief Goreslavsky, the publication's photo service did not have the declared ten employees.
I don’t know where Nosik recruited “more than 10 former employees of the photo service.” There were five of us and the operator. Three are with him now. http://t.co/yt7rDZc7Cb
The third project will be a YouTube channel run by the former Lenta.doc team. According to Nosik, they "took on the implementation of about 900 training clips" about 5 minutes long, but other details of the project are not yet known.
Despite the fact that Nosik's projects are almost completely staffed by employees of the "old Lenta", he himself declares that they will be done separately from the former editor-in-chief of Lenta.ru Galina Timchenko. June 12 she stated about the expiration of a three-month period during which, according to Nosik, she could not manage, edit and publish the media.
Although Nosik's startups are built around former Lenta.ru employees, they will exist separately from Galina Timchenko's new projects.
Nosik himself does not yet disclose the full list of employees, since not all of them have work books, and he is also not ready to talk in detail about Shaggy Cheese until the details of cooperation with partners investing money have been settled. “Agreements in principle have been reached, and the project has begun life: he is talking with various companies about solving their problems,” Nosik said in a comment to TJournal.
In order to do a full cycle, there are really few employees. There are, in fact, eight people - this is more than necessary for the SMM needs of the average client. Crowdsourcing is an important part of a viable SMM. Why do we take such audacity and enter the market? Because there is a certain know-how of working with large communities and people, from among whom assistants are calmly and free of charge recruited for any ongoing projects. Anton Nosik
According to Nosik, the model used here is " Lentacha” - running a large community by third-party volunteer editors, but it was successfully tested even earlier on the million-strong Nokia community on VKontakte: one 18-year-old leader single-handedly managed to recruit a team of active participants.
SMM is actually nuclear energy. She uses the power of chain reactions. Anton Nosik
Regarding the choice of the name, Nosik said that he is not a creative part of the team, therefore he cannot argue with her on creative issues: “They all felt so right. We agreed and that’s it, now where to go.”
We live in an interesting post-Mamutov era: all people who work in creative teams and who give them money have the same thing in their heads - for the first it’s “God forbid we have another Mamut”, and for investors it’s “ God forbid I become Mamut. In all the projects that I create, there is a new poetics of relations between teams and investors. In all creative discussion, the investor is the listener. Maybe the word “outrageous” came to my mind, but whatever I think about the name “Shaggy Cheese”, it doesn’t affect anything. Anton Nosik
The media holding itself does not yet have a name and, most likely, it will be technical: “The media holding is needed in order to manage my and my partners' shares. Now, if it grows to such a state that we will create a fund, then it will be necessary to come up with a good name.”
Nosik plans to tell other details of the new project before the end of June: “I think in the next couple of weeks we will find something to say and present.”
The extraordinary name "Shaggy Cheese" has already caused a strong reaction in the media community.
And the name "Shaggy Cheese" says that in the SMM division of the new holding, either Belkin is alone or the rest are afraid to contradict him.
Another, so shrouded in secrets and rumors of the company, I do not know. The full list of employees is not disclosed, one can only guess about investors. And I had to immediately forget the clients I saw, swearing blood at the door on a rug with skulls ...
Photos and text by Sergey Mukhamedov
1. In a black-black city near the American embassy there is a scary, scary house. In its black-and-black corridors, so black that it’s even forbidden to take photographs, there is a black-and-black door with bloody prints and the inscription “Ward No. 6”.2
2. And inside Anton Nosik: “Give me my heart!”
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3. Huge windows, high ceilings and abstraction of the world famous artist in the future tell us that creative people are sitting here.
4
4. Only with such persons it was possible to come up with the name Shaggy Cheese Limited Liability Company. Spout agreed with him - the main employees are co-owners of the company.
5
5. Shaggy Cheese is an SMM agency that doesn't work with bloggers. It will not even be taken in the usual sense of “maintaining accounts on social networks”. According to the deep conviction of the employees, no one will do it better than the company itself, on behalf of which they are conducted.
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- We come up with the concept of his presence for the client. Of course, it is different for a bank, training courses and fitness. Now agencies offer ready-made templates. We write for the client, for his needs, strategy and creativity. After that, we maintain accounts for two to three months. He makes sure that our work is what he needs and the last payment he pays for the training of his employee. So that he had his own person and did all this. Companies are cheaper.
6.7
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- If you hang a sign "Metro" from the next door to a French restaurant, then the number of visits will increase thousands of times! Only a chic restaurant is not interested in people going to the subway. Clicks are generally indecent to discuss in 2014. Whether the client grows his business as a result of the placement or not - that's what matters to him.
8.9
9. Of those whom Nosik is ready to voice, the agency employs:
Marina Pustilnik - former development director of SUP Fabrik,
Igor Belkin - ex-producer of the new media department of Lenta.ru
Igor Petrushov - former editor of "Lenta.ru", he led her community "VKontakte"
Andrey Konyaev - former head of the "Science" section of "Lenta.ru"
Mikhail Kafanov - former director of digital media at Irony Production
And Dmitry (David) Khomak is the creator of Lurkomorye.
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10. This room is not the only one rented by Nosik. Shaggy Cheese is one of six projects he started with former employees of Lenta.ru.
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11. This office is a “landing pad” for them, they can come here and work until the moment when investments come in, allowing them to rent a neighboring room. That is, it is not only "Shaggy Cheese", but also an incubator for other "tape" businesses: a photo project, a TV channel, an investment fund, a news platform...
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12. The office has great electrical wiring! At the entrance, the repair was already done, Anton just added a picture to the wall.
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13. All offices in the building are two or even three stories high. This is very convenient, employees can go upstairs, not to be seen, close the door and isolate themselves from everyone.
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14. But there is an open space so beloved by everyone, but it is ... on the roof! The team and privacy - all the delights in one building.
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15. A laptop, Wi-Fi and a mobile phone are all that a modern employee needs to work on the roof.
In connection with the development of technology, new professions and organizations are emerging that provide a wide range of services that are in demand in modern conditions. Such newfangled trends include the young agency Shaggy Cheese. It employs talented and creative people who promote SMM content in the media. Many people are still not entirely clear what exactly the guys are doing, although their services are in great demand. Today we will tell you what "Shaggy Cheese" is, and we will slightly open the veil of secrecy over the activities of its employees.
SMM agencies: description and brief characteristics
If you are interested in this issue and start searching for information, you will immediately stumble upon the fact that Shaggy Cheese is an SMM agency. Of course, it is rather difficult for a person who is not strong in modern terminology to understand what exactly is hidden under this phrase.
However, experts in this field argue that every year this definition will occur more and more often. And the services of such organizations will be used by almost all well-known brands that care about their promotion in social media.
If you still have no idea how to decipher the abbreviation SMM, then we are ready to reveal this secret. Translated from English, it means "social media marketing". That is, a specialist in this field is engaged in the promotion of goods and services on the market, primarily in social networks.
Many underestimate this tool, but it is considered one of the most effective social media tools.
What do SMM specialists work with?
Social media includes not only social networks, but also blogs, forums and other communities on the Internet. Based on the results of recent studies, it can be concluded that the audience of these media is more significant than that of television channels. But on top of everything else, she is also very active, and also very attentive. Winning her is not so easy, but once you get the interest of this audience, you can hope for her devotion.
It is noteworthy that social media is called the most promising area of work to promote products. In Russia, it is still considered non-standard, but this method has already gained some popularity, which has caused an acute shortage of professional SMM specialists.
Tasks and tools of social media marketing
Before we start a substantive conversation about Shaggy Cheese, we need to dive a little more into the nuances of SMM technologies. The main tasks that specialists can solve can be expressed in the following list:
- promotion of a trademark or brand;
- rating increase;
- PR company;
- website promotion and increase in its popularity, expressed in traffic.
Many SMM managers say that using social media, you can work simultaneously with a large target audience and solve several tasks at once.
Among the SMM tools are:
- creating blogs, maintaining and filling them with content;
- promotion of blogs, communities and social networks;
- creation of thematic blocks in groups;
- direct, viral and hidden marketing;
- monitoring and analysis of positive and negative information;
- creating a certain positive background;
- optimization of Internet resources.
Turning to SMM agencies, you should not expect instant results. Usually, cooperation between an organization and a brand is long-term, only in this case you can be sure of the result. At the same time, the brand always spends a minimum of funds compared to other types of advertising campaigns, and the effect of SMM ultimately exceeds all expectations.
Formation of the Shaggy Cheese company
Now our readers understand what an organization with such a memorable name does, and we can move on to the story of its origin. The company is considered one of the youngest, it has existed for only three years. But during this time she managed to fulfill several large orders and today she is leading projects of well-known brands in our country and abroad.
It is noteworthy that the very opening of the agency was spontaneous. The fact was that after a quarrel with the management, several leading SMM specialists quit one company at once. Their experience in this area was quite significant, so job offers rained down from different sides. However, the guys wanted to work for themselves, and the idea of an SMM agency was born - at a table in a small cozy cafe. Even the meeting of all six founders was held on the playground.
It is not known how the fate of the newly minted agency would have developed if not for Anton Nosik. In "Shaggy Cheese" he invested a large amount of money and became one of its founders. He also brought the first clients and continued to do so until his death in July of this year.
Name appearance
Shaggy Cheese Company... Probably, there is no person who would not note the strangeness of this name and would not wonder about its origin. But even the creators of the company themselves will not be able to answer it. They argue that the name arose by itself, and put forward several versions of its interpretation.
According to the first, it should symbolize something well-fed, cozy and calm. Each client who comes to the agency will be able to feel at home here. But another version carries a different message. According to the guys working in the company, for many people the phrase “SMM agency” sounds very unpleasant. Therefore, they tried to come up with something completely different, but no less strange for the ear of the townsfolk.
Whatever it was, but the notion was good. After all, there is not a single person who, having heard this name, would remain indifferent to it.
Company ideology
As it turned out, there are practically no professionals in the SMM services market. Few people really understand how and what to do. “Shaggy cheese” stands out very favorably against this background.
Its specialists always adhere to the principle that the brand you lead must be loved. They literally immerse themselves in the topic, intuitively feeling when and what to write.
Of course, those people who work in the company know best the trademark. It is they who can write high-quality texts about her, but, unfortunately, this is not enough. Therefore, most major brands have to turn to the help of professionals.
Agency team
If you are interested in vacancies in Shaggy Cheese, then we are in a hurry to disappoint you. The agency has a team of twelve specialists. They are the ones who do all the projects. Usually one employee is enough for one project, sometimes a professional is able to work with two brands at the same time.
It is almost impossible for a person from the outside to get into the state. If necessary, outsiders are involved in projects, but most often they are employees of the brand that the agency promotes.
A few words about projects and clients
Oddly enough, it is very difficult to find reviews of Shaggy Cheese. Usually their clients do not like to advertise the fact that they contacted the agency. The audience should not know that professionals have purposefully worked with them.
The employees of Shaggy Cheese themselves also masterfully bypass the topic of their clients. They do not talk about them, but share that they are currently working on at least ten projects. And by these figures one can judge the demand for the service provided.
According to some reports, the client of the SMM agency was Aviasales. At the same time, her rating has grown significantly in just one year. Perhaps this is just a coincidence, but many consider this trend the result of the well-coordinated work of the Shaggy Cheese team of professionals.
Therefore, if you want to promote your brand, website or blog, then do not try to do the impossible on your own. Just contact an SMM agency - and in a few months you will notice positive changes.
Another, so shrouded in secrets and rumors of the company, I do not know. The full list of employees is not disclosed, one can only guess about investors. And I had to immediately forget the clients I saw, swearing blood at the door on a rug with skulls ...
1. In a black-black city near the American embassy there is a scary, scary house. In its black-and-black corridors, so black that it’s even forbidden to take photographs, there is a black-and-black door with bloody prints and the inscription “Ward No. 6”.
2. And inside Anton Nosik: “Give me my heart!”
3. Huge windows, high ceilings and abstraction of the world famous artist in the future tell us that creative people are sitting here.
4. Only with such persons it was possible to come up with the name Shaggy Cheese Limited Liability Company. Spout agreed with him - the main employees are co-owners of the company.
5. Shaggy Cheese is an SMM agency that doesn't work with bloggers. It will not even be taken in the usual sense of “maintaining accounts on social networks”. According to the deep conviction of the employees, no one will do it better than the company itself, on behalf of which they are conducted.
- We come up with the concept of his presence for the client. Of course, it is different for a bank, training courses and fitness. Now agencies offer ready-made templates. We write for the client, for his needs, strategy and creativity. After that, we maintain accounts for two to three months. He makes sure that our work is what he needs and the last payment he pays for the training of his employee. So that he had his own person and did all this. Companies are cheaper.
- If you hang a sign "Metro" from the next door to a French restaurant, then the number of visits will increase thousands of times! Only a chic restaurant is not interested in people going to the subway. Clicks are generally indecent to discuss in 2014. Whether the client grows his business as a result of the placement or not - that's what matters to him.
9. Of those whom Nosik is ready to voice, the agency employs:
Marina Pustilnik - former development director of SUP Fabrik,
Igor Belkin - ex-producer of the new media department of Lenta.ru
Igor Petrushov - former editor of "Lenta.ru", he led her community "VKontakte"
Andrey Konyaev - former head of the "Science" section of "Lenta.ru"
Mikhail Kafanov - former director of digital media at Irony Production
And Dmitry (David) Khomak is the creator of Lurkomorye.
10. This room is not the only one rented by Nosik. Shaggy Cheese is one of six projects he started with former employees of Lenta.ru.
11. This office is a “landing pad” for them, they can come here and work until the moment when investments come in, allowing them to rent a neighboring room. That is, it is not only "Shaggy Cheese", but also an incubator for other "tape" businesses: a photo project, a TV channel, an investment fund, a news platform...
12. The office has great electrical wiring! At the entrance, the repair was already done, Anton just added a picture to the wall.
13. All offices in the building are two or even three stories high. This is very convenient, employees can go upstairs, not to be seen, close the door and isolate themselves from everyone.
14. But there is an open space so beloved by everyone, but it is ... on the roof! The team and privacy - all the delights in one building.
15. A laptop, Wi-Fi and a mobile phone are all that a modern employee needs to work on the roof.
16. And also a beautiful view and wonderful neighbors.
17. Anton boasts that an excellent ecosystem has been organized in the building - all tenants are friends and bring the same sane companies here.
19. The building where "Shaggy Cheese" settled - the house of Narkomfin, in the past a residential building-commune. The topic is big and interesting. Someday I'll try to open it.
