What topic to choose to create a VK group. The best method for generating ideas for a VKontakte group

Instructions

To make money on the Vkontakte group, you need to actively promote. According to statistics, the first income in general groups appears when the number of participants is at least 50 thousand people. In more specialized associations - from 20 thousand. And not all groups will be able to attract people; attendance depends on the choice of topic.

Popular topics for Vkontakte groups. In 2013, groups with quotes and jokes were relevant. They were gaining an audience of a million people in a matter of months. But today there are too many of them. It is almost impossible to reach the top ten, which means that you should leave attempts to compete. If the TOP-10 includes only millionaires, this topic is not relevant for beginners.

Related topics. It is convenient to combine several directions at once in the group theme. Of course, they should not contradict each other. For example, esotericism can be combined with psychology. Using two topics in the title will help you reach the top for two queries. And now the search gives such public pages in good positions, although a couple of years ago they were always lower than thematic groups. Cooking is good, complete with home improvement tricks, handicrafts with gardening, and more.

Groups of fans of TV series and programs. Every month new series or programs appear in the world. And they will be discussed and watched. And communities dedicated to them will quickly rise in search. For example, 2 weeks ago a new series was released - Heartbeat. He was translated into Russian in different ways - heartbeat ooze breaking hearts. And immediately after the premiere, the first groups appeared. Today they are not too big, but in a couple of months the number of subscribers will grow significantly. But you can create groups in advance, because it is easy to find out about the premieres for many months.

Greetings, dear readers. Social networks have long entered our lives, so all owners of absolutely any business, both traditional and remote, simply need to run them in order to be successful, so today we will talk about how to create a group on VK.

VKontakte, despite the growth of Odnoklassniki and Facebook, and even despite Instagram, remains the leader in promotion, there is a simple explanation for this.

Social benefits VKontakte networks:

Different audience segments.

We know that in OK the main audience is women over 30 years old, mainly from the regions, on FB - the most affluent audience, on Instagram - advanced youth. VK has all these segments from kids to bankers.

The habit of buying online.

VK people have a formed understanding of online shopping, they are happy to buy goods without leaving their favorite social media. networks, this is the so-called autonomous trade, that is, when we do not transfer a person to external sites.

So, we need to sell via social media. VKontakte network, what should be done for this?

There are 2 vectors of promotion through VK:

Creation and promotion of your community.
Purchase of advertising in existing ones.

We will consider both options, but today we will focus on the first.

Many people here have a question - how many to create: one or several?

How many communities to create for business?

In some cases, you need to create one, in others - several different ones, here everything is individual and depends on your business.

Most often, for one business, it is still better to create one group or public page, which one is better to choose, we will analyze further. For example, if you have a travel agency, then you do not need to create several communities for different tours, for example, "Tours to Egypt", "Tours to Bulgaria", etc., because their promotion will not be as effective as if it were there was one community.

You need to create several communities in the following cases:

Different audience.

If your product is consumed by different audiences, for example, if several businesses operate under your brand, it is a mistake to create one community like "Shipping in Perm and abstracts is cheap".

In this case, you need to create separate communities, because these are completely different proposals for different audiences and here you need different content.

If a subscriber receives more than 40% of the content that does not correspond to his interests, then he will leave such a community.

Bilingual business.

If you have interests, for example, not only in Russia, but also in the CIS countries, then you cannot lead one community in different languages.

The difference between offers in different regions.

For example, this is what Internet providers do, since their tariffs differ in different cities.

A very rich marketing policy.

For example, the Wildberries store, it has many subscribers, the store conducts a lot of activity, is advertised, in this case, you can highlight different directions, they do this, they have a common community, there is a separate public for the sale of household goods and a group with children's goods , there is also a division by country (Belarus, Kazakhstan), etc.

The more targeted information the subscriber receives, the higher the likelihood that he will perform the action targeted for us.

When we have decided on the required number of communities for the development of your business, we proceed directly to its (their) creation.

How to create a group on VKontakte step by step?

Step 1. We go to our VKontakte page, select "Groups" in the left menu and press the "Create community" button.

Such a window appears.

Step 2. Coming up with a name.

I advise you to choose a concise and catchy name that will attract attention and reveal the essence of the group itself. In the next article, I will explain in detail how to choose the right name so that you can correct it.

Step 3. Choosing the type of community.

What to choose a group, public page or event? Today the difference between them is not so noticeable; the first, second and third formats have advantages.

Below is a table showing how the different formats differ.

Capabilities	Group	Public page	Event
Participants write on the wall		No	It is possible to disable this function
Members can "suggest news" to the community	No		No
Participants can add new photo albums, videos, audio recordings, documents	It is possible to disable this function	No	It is possible to disable this function
Restricting access to community content	Can be configured so that anyone can join, to join only by invitation or by applying, and only by invitation of managers	No	Can be configured so that all users can participate or only those invited by the administrator
Block with products displayed on the community home page	there is	there is	No
Start and end times of the event	No	No	This format is really only suitable for some kind of meetings, the day before the start a reminder of the event comes out
Display on personal pages of participants	The list of groups is displayed in personal information only if the member has not hidden it with privacy settings, in any case, no one is viewing it	If a participant often visits your public, then he appears in the top 5 in the "Interesting Pages" block, the page avatar is visible there and there is a greater chance that one of his friends will see your community and enter it	The list of events is displayed in personal information only if the participant has not hidden it with the privacy settings, in any case, no one is viewing it
Community invitations	You can invite 40 friends per day	No	You can invite members of your communities for 5000 per day

Think and choose what suits your business best: a group or a public page. Here, of course, it would be a mistake to create a public like "Effective treatment of hemorrhoids", because not everyone wants this to be displayed on his personal page, in this case, you need to make a group.

My advice - at the initial stage, create a group, so you can invite your friends to it, and when all those who want to join, you can transfer the group to a public page. The creator of the community can change its type on his own, without resorting to requests in those. support, if the number of participants does not exceed 10,000. In the same way as in the case of transferring a public to a group, it is allowed to change the type of community no more than once a month.

Step 4. Press the button "Create community".

Your VKontakte group has been created, and you are in the "Edit information" menu.

Group settings

Name - we already have it.
Community Description - here we write a description of the group, indicating what it does.
page address - we change the address to a more beautiful one than the default set of numbers, it is advisable to make it as short as possible so that subscribers can easily remember it and find you.
Community Topics - select the most suitable topic from the list and indicate age restrictions.
Web site - enter the address of your website, it will be displayed on the main page of the group.
Comment filter - automatically removes comments containing mat or words you specified.
Location - we indicate the address if you have an office or you have a regional group, or you want to promote some product in a certain city, for example, if you have a store or do a manicure at home.
A room at the Snapster - indicate if there is one (photos are shared there, similar to Instagram).
Community posts - if necessary, connect community messages. This is a very convenient thing, messages are addressed directly to the community, and all managers can respond to them. The subscriber does not need to look for the group administrator, who often hide themselves from the block with contacts to ask a question. And administrators will not get confused about which of their several communities the question is asked. To immediately see on your personal page that the community has received a message, you need to add your group to the left menu.

Next, we enable the functions that you need, and configure access for them (who can add and edit: editors and administrators, or all community members). I think that there will be no problems with setting privacy, especially since prompts are popping up on VK.

I do not advise turning off the members' ability to comment and show all kinds of activity in albums and so on, and even more so in discussions, because the higher the audience's activity, the faster your group moves. If someone is sending spam or behaving inappropriately, then the blacklist will help you.

I will only explain what materials are. We need them in case we want the "Fresh news" block to appear on the group's main page, which is a wiki page, the name of the block can be changed and the page can be edited as you please.

If you have an online store, then we connect "Products", then cards with the products you have created will be displayed on the main page of the community.

Congratulations, now you have your own VKontakte community, the next thing to do is it.

If you do not understand something and you still have questions, please ask them in the comments, I will be glad to answer them. Also subscribe to blog news so you don't miss new articles.

Today we will touch upon a very interesting topic. Let's talk about what kind of community to create on the social network. After all, the VK social network today is not just a platform for finding old acquaintances, friends and relatives. It is also a web site for meeting new people. To communicate with unknown people whose interests are close to yours. To find such people, each of us joined a hundred or two groups and communities. In addition to the fact that they allow you to simply communicate, gain experience from others, and generally have fun, communities on the social network will also help you make some money. But this is only if the group or public is really original, interesting, visited and includes numerous users.

And so, you decided to create your own public page or group. Immediately you ask yourself: what kind of community can you create on VKontakte? What topic? As I said, the topic should be interesting to many and at the same time original. Unfortunately, today almost all niches are occupied. But let's talk about everything in order.

Public or group?

Before deciding which community to create on VKontakte on a topic, you must decide what it will be - a group or a public. Each of this type of community has its own advantages and disadvantages. You can read in more detail about the differences between a public and a group in our previous one. From myself, I will say that the group is good because you can invite your friends to it. The advantage of the public is that their list is beautifully arranged in the corresponding column for each VKontakte user. Thus, your public will often catch the eye of other members of the social network.

Subject

Now for the topic. First, understand the simple truth: it will be very difficult for you to lead a community on a social network if its topic is not specifically interesting to you. For example, I don't like football. How can I create a community, promote it and generally talk about this sport if I can't stand it? No way. With this, everything is clear. Second, your community must be competitive. To keep it that way, choose a topic that is not very developed on the social network. For example, cars. There are many communities dedicated to auto. Choose something less popular. You can, for example, create a community dedicated to a specific car brand. It will include the owners of this particular brand of car from all over, so to speak, the world. However, before creating, be sure to make sure that there is no such VK community. And if there is, then make sure that it is running / abandoned and so on. Only then there is a chance that your group or public will "surpass", in terms of the number of users, the community previously created by someone else.

However, if your goal is not to get money with the help of the community, then you shouldn't think about what kind of community to make VK. Do you like aquarium fish? Don't look at competitors, just create a public or group dedicated to this. Do you like beautiful music about love? Why not create a community in which you will be on the wall, say every day, throwing one romantic song? I hope that you understand what kind of community you can create in VKontakte in this or that case, and our advice was not in vain.

Greetings! Come on, tell me, many of you have thought about how to create a community in contact and monetize this enterprise? I am sure that among you there will be those who tried to become the owner of a profitable group on a social network, perhaps even filled it with content, was engaged in design, but did not achieve the popularity of their brainchild, failed to promote it. That is why I decided to devote today's article to how to promote a group in contact from scratch. From my review you will glean a lot of interesting information, learn about what you need to do to the group flourished... All advice will be practical, and you can immediately apply them without shelving called "Tomorrow".

Why do we do it

So, I would like to start with the fact that on the Internet we can find a huge variety of all kinds of publics with different thematic focus. But, profitable in this variety, only individual units appear. I think you all understand that the scale of the project primarily depends on the efforts of its owner, the leader who leads his caravan through the endless desert of possibilities. The amount of capital calculated for the creation and promotion of the VKontakte group is in this case a secondary factor.

Well, imagine, you decided to whip up a resource, get subscribers to it, and now you sit, wait for the haircut to start. I advise you to roll your lip and wipe the dripping saliva. Nothing in this world falls from the sky(and what falls usually does not bode well).

To earn a couple of pessos, you have to work your head. First of all, think and decide for yourself, what exactly do you want to do? I.e, decide on the topic your community. I offer you several options from which you can choose the one that seems most attractive to you:

earnings on advertising and affiliate programs (in this case, the topic is absolutely not important);
running a personal blog;
creating a resource dedicated to your hobby (this could be finance, music, dance, or something else).

Socelin for getting high-quality subscribers to the public

Detailed instructions for creating a community from A to Y

We create a VKontakte group from scratch

Setting up a group

Since we have more or less figured out how to create a community in contact absolutely free of charge, I think you can proceed to its direct at a construction site... To do this, follow these steps:

Promote VK pages and publics using Brobot

Registration

Since you and I are interested, we need to make sure that our community has sufficient number of participants... From quality of design group will depend on its attractiveness in the eyes of users, and therefore I propose to move on to this particular lesson:

Upload a photo (avatar) to your community... Please note that the parameters of the photo must be 200*500 ... Edit the photo and thumbnail and then save the result.
Download linksleading to your site or other thematic community. Do not forget to leave your skype to your subscribers, a link to a chat in a telegram, to a page on an instagram and a YouTube channel. Edit all titles and save.
If you are really interested in how to create a popular group in contact, then do not ignore such an important point as “ Latest news". Edit this block regularly, do not neglect the importance of the fonts. Before saving the result, preview the page.
In chapter " Discussions»Add new topics that will be useful to your readers.
Add videos to your project... It's great if the videos are filmed by you and posted on YouTube. This will increase the traffic on the channel.
While doing it, remember that sale of goods in it will be effective only if the "Albums of photography"... Upload high quality photos, make a detailed description of the product being sold, under each photo indicate the price of the product and a link to the seller (administrator or manager).
To the section " Documents»You can download useful instructions and manuals... Owners of online stores can keep in this section prices or lists of services provided, for example.
Don't forget about regular interactions with your subscribers... Conduct polls several times a week, encourage people to express their opinions in the comments. It is very good to use promotions and contests... They can be held once a month, for example.
For those planning to do business in their group, you need to take care of adding products to it with a clear name and detailed description... Remember that the demand for a product will depend on how attractive the photo of that product is. Each product must have adequate price, which must also be specified. Do not forget to indicate to whom / where to pay for the order, in what form the payment is made, how and where the delivery is carried out, as well as what guarantees you give your customers (cash on delivery, the possibility of exchange).
Optionally, you can change the group and make it a public page. If you do not know what is the difference between a public and a group, I advise you to read a separate article devoted to this issue.
Create in a group convenient menu, simplify navigation. To do banner and wiki menu in the community I turned to the specialists in this topic, if you need it, ask in the comments or write in a personal - I'll throw off a couple of guys who are doing this. I decided not to waste time doing it myself, but there are a lot of manuals and articles on how to do these actions myself on the Internet. You can use a search engine and check.
And, of course, take care of the quality of the content... Please note that in the group, commercial posts should be with photos and make up no more than 50% of all the material you publish. To grow your subscriber base, pay attention to posts with captivating information, and do not forget that people are attracted by fun and a good sense of humor. More attractive information is presented in the form of images..
To make clients trust you more and, as a result, advise their friends and acquaintances, provide them the ability to leave your feedback about your work... To do this, you can create an appropriate topic in the "Discussions" section. Offer discounts to regular customers and make small gifts and bonuses.

Gather your target audience for business with Pepper.ninja

How do you manage a group?

To make adjustments to your community at any time, you just need to click on the three-dot icon that is located under your group's avatar. In the window that opens, you will see the categories:

« Information», Where at any time you can edit the description, title and other fields;
« Participants», Which contains a complete list of all subscribers of the group;
« Leaders". Here you can add new or change the access rights of existing administrators and community editors;
« Black list»- a place where you can block unnecessary subscribers or persistent violators of the rules of your group;
« Links»;
« Community statistics". This category is one of the most important and contains data on:

Group attendance - the number of unique visitors, views, characteristics (age, geographic location, gender) of the audience that is interested in your group;
Reach audiencethat views your community's posts in the "My News" section and your subscribers;
Activity - actions of subscribers, reposts of your records and reactions of other users of the social network to this data.

Outcome

Now that you know everything about how a VKontakte group is created, you boldly you can start implementing your own selling platform or raise the conversion of an existing community. Remember, your every action and decision affects how subscribers treat you, and what impression your resource makes on them. Don't stop there, be open to experimentation and see you soon!

If you find an error in the text, please select a piece of text and press Ctrl + Enter... Thanks for helping my blog get better!

Popular VKontakte group: rules for creation, design and settings

4.3 (85.33%) 15 votes 2 votes

My compliments, dear readers of my blog. To be honest, I have never suffered from lack of ideas. However, a recent meeting with the administrator of one Vkontakte community made me think about something that I had not encountered before.

Moreover, I had to teach this guy to generate something new. If I say that it was problematic for him, I will not convey even 10% of the emotions that he experienced. It was hellish torment. For me, it's more of a good experience.

So, let's figure out where the ideas for a group in contact come from. I'll try to teach even a techie to turn on fantasy and generate something new. You may be able to come up with a unique theme for the community, category, and even specific posts.

Community theme

So let's start with the main topic. This is the hardest part. I understand, but I hope these three rules will help set you in the right direction.

The information that you will give to people should be interesting and valuable.
You will not gain popularity if you just copy an existing public page or start copying and pasting other people's posts.
Don't write about what you don't know.

It would seem nothing new. I didn't discover America, did I? But let's turn these rules in our own direction and consider them in more detail. Think about what specifically you are interesting? What do you know more than others and do you have any hobbies.

If you are a brutal macho, then creating a group for girls is simply stupid. You will not be able (or it will be very difficult for you) to step into the shoes of teenagers every time and imagine what will really interest them.

Take a piece of paper and start writing the words that come into your head. What did you do today, yesterday, as a child, in your youth, what hobby did you always want to do. Let it be just a collection of words that only you understand.

"Wood carving, countries of the world, interesting facts, anime." Perhaps you've always wanted to just keep a personal journal. Write down options that seem silly at first glance. Take your time, this is the most important step.

Take a whole day or even a week for this job. Keep in mind that to work you need to fight laziness, motivate yourself. You should really like the topic. Don't worry about how you will receive money. It's not that important now.

If the work is satisfying, then there will be no problem with monetization. I will show you how to proceed.

Content

One more thing I will not tire of repeating. The prize must match the efforts of the contestants. If you ask a person to take a picture in your bar or restaurant with an expensive salad, and in return give him 50 rubles to your mobile phone bill, be prepared that not a single soul will post a photo.

It is not always worth putting yourself in the competitor's shoes. Perhaps you are not your target audience. You are interested in the community, but you have never participated in anything. This also happens. Think and you will definitely succeed.

And finally, I would like to recommend you the course “ Zombie to Internet Entrepreneur ”, Which will help you understand the basics of content policy, teach you how to run your own business and not abandon it due to lack of profitability in a year.

I sincerely wish you good luck in your endeavors. Subscribe to the newsletter and learn more.