If the question is: "What is Facebook?" which day haunts you, then it's time to spend a little educational program.
So what is Facebook today and why is it so popular? Facebook is a website that is one of the largest networks in the world today. The number of Facebook users exceeds 400 millions of people from different parts of the world. Users can use the site both in Russian and in English. It is because of the huge user audience that it is one of the most promising areas for website promotion and any other Internet projects.
Learn more about Facebook
The birthday of the super popular network is February 4, 2004. Anyone who has reached the age of thirteen has the right to register on the site, subject to the availability of an electronic mailbox.
How Facebook works
In the social network Facebook, each registered user in his profile can communicate with friends from all over the world, exchanging instant messages, uploading photos and viewing pictures of other users, as well as creating all kinds of interest groups.
The site provides a fairly large set of functions, thanks to which users can contact each other. The virtual wink is very popular, as well as the so-called "wall" on which friends of the profile owner can unsubscribe. And, of course, most of the time Facebook users spend looking at friends' photo albums, commenting on interesting photos.
Each user himself opens access to the information contained in the profile to certain people, thereby, controlling the situation and preventing "intrusion" into the profile of unwanted people.
Interesting facts about Facebook
In 2007, the owners of the site announced to users that it was possible for third-party programmers to create programs for a specific list of services, allowing them to earn money. Thanks to this promotion, the site's functions were expanded with new tools, which influenced an increase in the number of new users.
In 2009, each user was able to choose the address for their page on their own. Users appreciated the innovation, imbued with even greater trust and respect for the site.
In the same year, users were able to independently choose the language of the site in their profile.
One of the negative points about Facebook is that, or rather against the "like" button, since its use violates the country's information security policy.
So, now you know what Facebook is and, for sure, you are ready to join the ranks of users of one of the most popular networks in the world.
And:
Now many people use social networks in order to somehow influence officials. If you want high-quality urban lighting in your area, then you can create a group on a social network and look for like-minded people from your area. Through such informal associations, people can be mobilized to achieve good goals.
Alexander Ivanov
In the materials of this article, we will talk about what Facebook is, its capabilities and why it is needed for any business.
This social network is designed for both communication and customer acquisition. It was founded in 2004 by everyone already known by Mark Zuckerberg while studying at Harvard University and is one of the five most visited websites in the world.
In 2017, Facebook's audience exceeded 2 billion users. There are many thematic communities where you can find like-minded people and friends with the same interests.
Any user can easily expand their professional contacts, look for clients and colleagues. To establish business relationships, certain information helps, which can be specified during registration.
Initially, Facebook was intended only for communication, thanks to which companies have the opportunity to receive almost instant feedback from personal customers and partners.
Reviews play a very important role in the promotion process, since a person will always trust the opinion of others. Therefore, just creating an advertising campaign is not enough. This is where the business starts.
Facebook Opportunities
- Testing the demand for new goods or services.
- Attracting partners and clients.
- Get instant feedback on published information.
- Advertising of goods or services.
- Placing information about the company and its activities.
- Direct communication with your audience.
In addition to all this, you can create business pages, personal pages, groups (communities), applications, and so on. This is how groups of people are formed according to interests, views and occupations.
On their pages, users can publish fresh and useful information for a specific target audience, thereby increasing interest in their project.
If you manage your account correctly, you can quickly and successfully expand your customer base and, of course, increase sales.
How to create a successful business page
The basic principle is that the page should carry the idea, which is reflected in the title. The design should also correspond to the theme, so that users quickly find their bearings and make their choice.
Your main task is to collect as many target audience as possible, which includes not only people interested in this idea, but also potential buyers.
The name should be unique and immediately catch, not repel.
Facebook has a personal internal search that many people use. Therefore, in the title of the page it is recommended to mention the keywords for which you would like to rank.
The main business idea should be framed on the wall: add the necessary links and contacts so that the user can easily go to your site or somehow get in touch.
The first thing that the user notices is the cover, which should be bright and catchy. It should also reflect your business idea well.
The left menu contains tools that you can use to create tabs or any other purpose.
The next step is to fill in the page.
In addition to the posts that will bring potential customers to your site, it is necessary to note other interesting information on the topic.
For example, you can post news from your personal website once a day and give useful advice or educational and training materials as many times.
Be sure to add a survey once a week, generate a review, and post a video.
It would be nice to organize some promotions or contests once a month. This way you can quickly engage visitors who will like, comment, and repost.
How to promote your business page
You can use paid or free methods to promote.
The free ones are as follows:
- leave comments on behalf of your business page. The title will appear as a link, which will prompt the transition to your personal page. To do this, select the desired one from the list next to the "main" label;
- you can join an indefinite number of thematic groups that fit your topic, and attract users from there using posts with links;
- you can attract traffic to business pages from your personal Facebook profile;
- if there is a site, then use it to promote the page. Install the relevant widgets or links;
- you can exchange posts with other public pages of a similar subject.
Paid promotion methods include:
- Targeted advertising - in the right column or news feed;
- Advertising through the owner of the community you are interested in, who, in turn, publishes your post on his page or group.
In order to make the most of all the capabilities of Facebook, you can familiarize yourself with this cool online training .
What can be promoted on Facebook
Before talking about what exactly can be promoted on this social network, let's figure out why Facebook?
In the open spaces of the Russian Internet, about 30 million users visit this network every month, which is several times less than the VKontakte audience. But at the same time, the age range of these people is from 18 to 45 years old.
This is a fairly active audience, which, moreover, is much more solvent. And this is no secret for a long time.
You can register in the FB only from the age of 13, and there is no such free content as music and films.
A business page can act as a business card for your or corporate website. On it you can publish announcements of new materials or articles of a similar subject, thanks to which your site will be constantly visited by the target audience.
Information businessmen who sell courses, trainings, seminars or coaches, business owners, online stores, and networkers are actively promoting on Facebook.
Conclusion
Summing up, I want to say that Facebook is a powerful marketing tool. Profiles, pages and groups give you the opportunity to quickly achieve success, expand your customer base and increase sales!
A huge number of companies confirm this.
This is where I end. Do not forget to subscribe to the blog update and the Telegram channel t.me/siteand also share information on social networks.
Happy promotion!
What is FaceBook?
The social network FaceBook was developed in early 2004. In the same year, it was introduced into life by Mark Zuckerberg. At first, the site was called "TheFacebook" and was accessible only to Harvard University students. Later the social network spread to all universities in the United States. And two years later, anyone who had reached the age of thirteen could get an account on this social network.
All that was required to complete registration was a valid email address. After the audience of the social network was significantly expanded, it changed its name to "Facebook". It is under this name that it exists today. It is the largest social network on the Internet. The number of registered participants from around the world has already exceeded six hundred million. The Russian-language version of the social network appeared just 4 years after its creation.
Despite the huge number of participants in the social network, they can be roughly divided into two categories. The first includes adherents of this social network, and the second includes users who are not satisfied with the functionality of the resource.
Registration in FaceBook
To get an account on the social network FaceBook, you will have to go through the registration procedure on the official website. Here you will be asked to fill out a standard registration form. It will ask you for your first name, last name, email address and password, as well as your date of birth and gender. After registration, you can hide the date of birth so that it is not available for viewing by other users of the social network.
After all the fields of the registration form are filled in, you must click on the "Register" button. The system will automatically send a letter to your e-mail, which will confirm your registration in the FaceBook social network. To fully use all the features of the social network, you need to follow a few more steps.
1. Find friends: after completing the registration procedure, FaceBook will offer you to find on the network your friends and acquaintances with whom you communicated via Skype or e-mail.
2. Profile information: in addition to basic information about yourself, you can also add a place of work or study.
3. Photo: you can upload a ready-made photo from your computer, or take a picture using your webcam.
FaceBook is a classic social network. Here, if you wish, you can specify personal information about yourself, for example, the country and city in which you live, education, age, etc. You can also upload your videos and photos, create a list of preferences (music and movies, clubs and restaurants, athletes and favorite groups). You can chat with friends, post and use the built-in programs and applications of the social network (polls, games and other entertainment). The service can be used not only as a simple social network. FaceBook can be used to promote your own business and attract new customers.
Relationship between users
Adding other users to "friends"
For the safety of your account, the developers have provided restrictions on adding new friends in the form of a limit of 5 thousand users. In addition, if you and a potential friend do not have common information, for example, a school or higher education institution, then when you add a person as a friend, you will be asked if you know him. If the answer is no, you will earn a warning. Due to the large number of warnings, the administration of the social network may block the account.
After adding a new user as a friend, you can subscribe to his page. To do this, press a special button in the profile. Until a potential friend confirms that you know him, you will be automatically subscribed to his updates. You can easily unsubscribe from them later, and the user will remain in your friends list. By default, all friends are divided into groups according to the information that you have provided. So, for example, in the list of your friends, you can find such categories as loved ones, relatives, university friends, school friends, etc. If you are comfortable, you can create your own groups.
Using the Wink feature in FaceBook
For many, the purpose of this function is still a mystery. This is just a kind of greeting from another user. Winking does not carry any more functional load. And you can wink at other users an uncountable number of times.
All messages on the social network FaceBook can be divided into just two types: incoming and others. The second group includes messages that you receive from people who are not on your friend list. This separation of messages is used to reduce the amount of spam on the social network.
For correspondence in the social network "FaceBook", a special e-mail is used. What is it like? Your personal email address looks like this: "your social network name" @ facebook.com. To view the archive of correspondence, just go to the "Messages" tab. This will open a window displaying a list of interlocutors. The site also has the ability to quickly exchange messages like a chat. In this case, each of your correspondence will be displayed in a small window located at the bottom of the browser window. This is very convenient because you can correspond with friends and study the news feed at the same time.
Your own website and FaceBook
Today, almost every entrepreneur has a community on a social network. Many people use a social network to create a page with their business. You can even create a whole group to promote your business. If you already have your own website and a page on the FaceBook social network, then in order to attract new customers and spread information about your business, you need to make sure that these two Internet resources overlap with each other.
For this purpose, it is possible to post a widget of your group in FaceBook on the website. A group widget is a small block that contains important information about your Facebook page. This can be information about the last posted post or the number of subscribers. With the help of the widget, any visitor to your site can join the community on the social network and get the latest news about your business.
To add a FaceBook widget to your site, you need to insert the html code on the site page. You can get it from the developer department on FaceBook. There you need to click on the Live Box and create your own widget. To do this, you need to fill in the following fields:
- FaceBook Page URL - the address of your group in the social network FaceBook;
- Height - the height of the widget;
- Width - widget width;
- Show Friends’s faces - when you check the box opposite this item, the faces of your subscribers will be displayed on the widget;
- Show Posts - when you check the box next to this item, the widget will display the latest posts posted in the group.
After all the fields are filled in, click on the "Get the code" button. That's all! It remains only to copy the result to your website page.
FaceBook: mobile version
Today, a huge number of Internet resources exist in two different versions: regular and mobile. FaceBook is no exception to this rule. The mobile version has a somewhat simplified interface. There are no unnecessary videos and pictures, which can significantly speed up the page processing. Using the mobile version of FaceBook shouldn't be too difficult. Just like in the regular version, here you can view user pages, exchange messages, comment and change the status. About 30% of all users of the social network have already switched to the mobile version.
Congratulations! You are now a Facebook member.
Click on the button Add as Friend (in the picture above it is highlighted with a red line), then in the window that appears, send a request to add. I will confirm your request and you will be able to see my profile, posts, etc.
How to post to Twitter from Facebook
Now you can send messages to Twitter from Facebook without the mediation of third-party applications.
To do this, we log into our Twitter and Facebook accounts, then go to the address: http://www.facebook.com/twitter/ and link our accounts in both services.
You can customize the types of posts to post to Twitter.
Russian President Dmitry Medvedev has registered on Facebook: https://www.facebook.com/Dmitry.Medvedev.
On the one hand, it is positive that our president makes contact with the public and is promoted in terms of the Internet and social networks, on the other, why he prefers foreign social media. networks?
On Facebook at Profile\u003e Friends and family you can now indicate your unborn child.
Not yet born, but already on Facebook: here is such an intrauterine involvement in a social network.
RSS Graffiti - to broadcast RSS to the Wall
When a wall in a group, on a page, in a profile needs to be constantly filled with content - the RSS Graffiti application will help. It is made for live RSS feeds on Facebook Walls.
It's easy to set up: after installation, in the left column, choose where to broadcast the RSS: to your wall, to a group, to a page.
Please note that RSS Graffiti offers a choice of 3 post types:
- Standard - creates the largest possible posts with a full set of media components that the application can take from your website.
- Compact - more like a tweet - will give the post title from the feed + link.
- Status Update - similar to the previous option + will update your status.
In the demo window you can see how your posts will look in each of the 3 options.
From the useful: in the Filter tab, you can set the delay for publishing to Fesbuk. Considering that today search engines are indexing posts on Facebook, this solution will allow the content on your site to be indexed earlier (especially relevant for The Standard Style post type).
Nice video tutorial on working with RSS Graffiti in English:
How to delete a Facebook account and is it possible?
If you deactivate your account, the information on your page will not be available to other users from the “Account Settings” page. If you want to return to Facebook, then restore your page to its previous state without any problems. If, nevertheless, you decide to delete your page permanently, then you need to log into your account and follow the link to delete the page.
Importing friends from Vkontakte to Facebook
It is difficult today to find a person who is not registered in any of the social networks. And how to resist not to spy on how your friends, colleagues and classmates live. Facebook is rightfully considered one of the most popular social networks around the world. It was created by Mark Zuckerberg in 2004 and already has over a billion users.
In order to become the owner of a Facebook account, you will have to go through a simple registration. Anyone over 13 years old with Internet access can register. Name and surname written in Russian are automatically translated into English. When specifying e-mail, you need to take into account that it can be used on Facebook only once. That is, subsequently, no one will be able to pass authorization under it. After you officially become the owner of a Facebook account, set your photo on the user page. She is also called "avatar". You can also add information about yourself to the page if you wish. Indicate your city, school, university, place of work, places of leisure. All this data will help you find possible friends.
The parallel between Facebook and the Vkontakte network is obvious. There is a similarity both in design and in functional use, but the main difference and advantages of a foreign social network from the rest is that it is a long-distance one and allows you to communicate with people around the world.
