VKontakte is perhaps the largest network not only in Russia, but throughout Europe. Its creator, Pavel Durov, initially planned in 2006 to create a place for students to communicate. But after some time it began to gain popularity and was no longer intended only for a specific category of the population.
Every year the site changed to suit modern trends. Free music gradually faded away due to subscriptions and various bans. Online broadcasts, advertising and even money transfer services began to appear.
A new round of development for the company was caused by the departure of Pavel Durov, the creator of the Network. Most of the controlling stake passed to MailGroup in 2014. And although many did not like the changes: design, availability of music and much more, the network continues to remain at the peak of popularity today. More than 80 million people visit it every day.
Network capabilities:
Odnoklassniki appeared in the same year as the giant VK. And they began to gain enormous popularity. At that time, it was the only place where one could find long-time friends and classmates from all over the world. That's why this domain name was chosen for the site.
After the surge in popularity of VK, Odnoklassniki began to be considered a social network for the older generation. Indeed, according to statistics, about 56% of users are people from 25 to 46 years old. In total, the site is visited every day by about 42 million users.
From 2008 to 2010, paid registration was implemented. The account could have been accidentally deleted and you would have had to pay money to register. This caused a massive outflow of users to other social networks, including VKontakte. But by 2010, this practice was abandoned and returned to the free mode.
Odnoklassniki moved to a more concise OK domain, similar to VK. The site is still owned by the same MailGroup.
Possibilities:
- Sending messages between users, adding to contacts.
- Creation of forums and groups, participation in them.
- Money transfers.
- Search for people using certain parameters.
- Live broadcasts.
- Messenger OK Messages.
The portal appeared much earlier than its competitors, but was never able to gain popularity. Today, only 18 million people are registered in it.
It belongs to the company “Cyril and Methodius”, which produces multimedia educational products, teaching aids and various reference books. During the entire period of work, she changed three domain names: classmate.km.ru in 2003, odnoklassniki.km.ru in 2007 and vkrugudruzei.ru in 2008.
Because of the use of the word “oddnoklassniki,” the company’s owners had to sue representatives of the OK website. Some users expected the two services to merge into one, but the merger never happened.
The site positioned itself as a service for finding old acquaintances and classmates. It does not have any special capabilities compared to popular social networks.
[email protected] - developed by MailGroup in 2007. Initially it was intended as a service that would unite many Mail projects under a single interface. But very quickly, literally in a few months, the development grew into its own social network.
Almost every year, new functions were added to the interface that corresponded to trends: listening to music, microblog, news comments, messaging. It is obvious that the company focused primarily on the industry giants - VK and OK.
The fifth most popular site in Russia and the first in Kazakhstan. According to statistics, it is the only service where the female audience exceeds the male one.
The project appeared on the Internet back in 2006. Currently it unites 16 million users throughout Russia. It is a social media platform where you can communicate with people, create websites using a website builder, and share news.
The owners of the site are the Olanola company. They own 100% of the shares.
Initially, the service was created with the idea of finding classmates and old acquaintances. The idea was the same as other social networks. But the project did not gain popularity because the creators did not pay enough attention to its development.
As a result, It’s a Small World changed the concept of the site twice. In 2008, they refocused on the geolocation principle. Now each network participant could be found on a general map of the Google service. But the maps were undeveloped, and the site did not have its own system.
Since 2012, a new development idea came - to implement a recommendation network, where each user will be able to create their own website. And even make money from it.
Possibilities:
- Self-learning recommendation service Neuron.
- Built-in website builder.
- Earning money on the site, subject to its popularity.
- Maintaining a thematic blog.
Since the service is a dating site, in addition to a social network, you can find many paid services here: various casual games. The emphasis is on posting photos. The user can create entire galleries for viewing. Basically, this is what attracts many users to Photo Country.
Possibilities:
- Dating service.
- Casual games.
- Photo galleries.
The service has been developed since 2007. And it first appeared on the Internet in 2008. It is a simple social network for schoolchildren, teachers and parents. The purpose of the service is to modernize education for the better.
The emphasis is on education. Here you can post your class schedule, homework and monitor its completion. Teachers can write messages to students, send schedules and homework. Children - share news with each other, make their own schedule, do homework. Well, parents should monitor their child’s progress.
At the moment, more than half of Russian schools have joined the project and are required to register students.
Judging by the interviews of both the general and operating directors, reproduced in many news resources, this is exactly the process that is happening: it seems that changes in Vkontakte will be made according to the principle “like others.” Vkontakte news feed will now be formed according to a method similar to that already used in “” (read, Facebook). Talking about it, Mr. Dobrodeev (CEO of vk.com) called the innovation “algorithmic tape.”
What does this mean and why are innovations started? After all, it has long been known that many people love VKontakte precisely because the site’s interface is simple, understandable and, importantly, practically unchanged for many years. To a certain extent, it’s all the same, but absolutely the opposite; many people just can’t stomach Facebook. It turns out that it was decided to “relieve the unnecessary stuff” from the VKontakte news feed, and this is being done, from the point of view of the social network’s management, solely in the interests of users. The social network’s news feed, the most popular section among users, due to its specificity, “collects” all information about any activity: what’s new from “friends,” publications in “groups,” photo likes, and much more. Because The “average” user of vk.com has connections (subscriptions) with several hundred accounts (other users, communities, etc.), which “give birth” not to hundreds, but to thousands of publications every day, then our “average user” There is definitely information overload. Such information pressure inevitably reduces the user’s interest in the social network. It’s up to the “smart” news feed to bring back this interest. It turns on when you click on the “Show interesting first” link at the top of the page with the VKontakte news feed. 
In this case, an algorithm is used that analyzes which friends the user interacts with more often, which communities’ posts are viewed and “liked” more often, and which material potentially interesting to the user gathers more discussions. In general terms, the smart algorithm of the VKontakte news feed will itself evaluate what information is of priority importance to the user and display such information first. Less important data, according to the algorithm, will not disappear anywhere. They will simply be displayed in the news feed after the “needed” ones. The “most interesting” feed has a 15-minute update interval: when posts pass this 15-minute “milestone,” they can change their order in the feed if there are any changes in their relevance.
The user can return to the usual “show everything” format by clicking on the line “Show by publication time”:
Switching to the classic view of VKontakte news You can also notice the “List of sources” link on the right side of the social network news feed management menu. Thanks to this option, you can now “filter” information received in “News” by activating or deactivating a “friend” or group to which the VKontakte user has a subscription.
If a user/group is blue, their activity will be included in your News. If you want to delve into all the nuances (and there turned out to be a lot of them) introduced into the VKontakte news feed by the “trend” algorithm, then it would be worthwhile to take a look at the page
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Everyone only knows about the 2-3 most popular social networks. But do not forget that there are many other thematic communities on the Internet in which people united by common interests or professional fields are constantly active every day.
The most popular social networks in Russia: 2018
The social network is available in 90 languages or more, is highly popular among the Russian-speaking audience, and is the largest in all of Europe. The headquarters is located in St. Petersburg. VKontakte makes it possible to send messages and images, share video and audio recordings, tags, create your own groups and communities, and relax playing browser games. The social network strives to remain the fastest and most modern way to communicate on the Internet. This is the most popular social network in Russia (2018).
This domestic social network belongs to Mail.Ru Group and was created in March 2006. In terms of popularity this year, it ranks 3rd in Armenia, 4th in Azerbaijan and Russia, 5th in Kazakhstan, 7th in Ukraine, 27th in the whole world.
According to a December 2017 survey, 19% of the domestic audience use the Odnoklassniki website almost every day or every day.
A free social network that allows you to share photos and videos. It incorporates elements of a social network. Instagram allows you to take photos and videos, use filters, and share them through your account or other social networks. At the moment, both from the user’s point of view and from the point of view of promoting one’s services and products
A popular video hosting site in the world that stores a lot of videos. A unique social network in which everyone can find both and make it their main one.
This is the most famous social network in the world, which appeared on February 4, 2004. Its creator was Mark Zuckerberg and his roommates while studying at Harvard University. The first name was Thefacebook, only university students had access to it. After this, students from Boston universities gained access, then students from all American universities with an email address at .edu. Since the fall of 2006, anyone can register on Facebook.
The emphasis in this social network is on personalization and ease of use. The content is divided into several categories - video and audio, chat, link, quote, photo and text. People subscribe to blogs that are interesting to them, the posts of which appear in the news feed. They also mark posts they like using the corresponding button and reblog to their page to comment on them.
There is support for automatic export of messages to Facebook and Twitter using the RSS protocol.
Social photo hosting, whose users upload images to appropriate collections and share photos with other people. Added images are called "buttons" and collections are called "boards".
Other most popular social networks in Russia
A popular portal where users create their own electronic diaries and communicate with each other. There are also counters for websites.
Russian-language social site, which is a collective blog. There are elements of a news site. Habrahabr is intended for publishing analytical articles and news. Topics: Internet, business, modern information technologies. Several years ago, a number of topics were separated into separate resources.
A popular platform on which users create their blogs and communicate with people. Popular social networks in Russia include it in their list.
The largest music catalog that creates separate and general charts for each user.
Not the most popular social networks and portals
This social network is designed for users to communicate with each other. With its help, you can find friends with similar interests and similar entertainment, create an individual personal page design, start a diary, become a member of communities or create your own based on interests, communicate on blogs, share videos, audio and images. About 300 thousand users maintain their blogs on Privet.ru.
This is a popular web service designed for blogging and communicating with like-minded people.
A social service for Russian news channels, which was launched in the spring of 1998. Designed for organizing and maintaining electronic mailing lists.
Specialized social networks
A business social network that brings together entrepreneurs and specialists based on certain characteristics (geography, profession, industry). It appeared in the summer of 2008, and today there are about 7 million registered users. The social network is intended for discussing professional problems, finding partners and investors, self-education and obtaining new ideas. The largest communities on the network have over 2 million people participating.
