Instagram is big. Instagram in numbers - useful data, facts and tricks

2018-09-23 || 15:20:43

Instagram is gaining momentum every day, according to statistics for 2017, the application has gained more than 600 million users from all over the world. Everyone has different interests, someone is passionate about a personal blog, stories about their lives, uploading photos of children, food, animals, recreation, etc.

♡ Create an account But if we talk about, which is the most popular account on Instagram, then these are the "stars" of the World. Throughout the year, statistics do not change and the same world stars occupy leading positions.

During the time that Instagram appeared, and this is more than 7 years, the social network has gained more than 600 million people. Every year, Instagram developers summarize and determine the most popular Instagram in the world.

The popular profiles that we will consider are relevant for September 2018, you can independently use the search and see how many subscribers these people have.

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TOP - 15 most popular Instagram

Instagram
In the very first place in the TOP - 10 of the Instagram service itself, 252 million subscribers are subscribed to the profile, every year the number of subscribers is increasing.
The service is known for publishing copyright photographs in the World, and they are founders after all. There is no specific idea for publications, post all topics in a row, thanks to their account, you can quickly find out about new updates on Instagram.

Beauty and just a good girl - Selena Gomez
The second place is taken by the beautiful singer Selena Gomez, a girl in the USA and other countries has a very "wild" popularity. Selena is an actress, singer, songwriter. She began her career back in 2002, after such a frantic schedule, the girl undermined her health. Selena's profile has 143 million subscribers.

Football "star" Cristiano Ronaldo is the most famous football player in the world, and on Instagram he also takes a leading position. Cristiano is truly considered a world star.Now, 142 million subscribers have signed up for Ronaldo.

Cristiano Ronaldo is the highest paid player from around the world, Spanish Real Madrid paid £ 80m for Ronaldo's move from English Manchester United. Has many titles including "Portugal's Best Footballer of All Time"

Young and beautiful Ariana Grande
The third place is occupied by the popular, beautiful and successful Ariana Grande, 129 million people have subscribed to her. Ariana started her music studies in 2008 and is now very popular in many countries. In 2018, at her concert at the Manchester Arena, an explosion thundered, which took the lives of 23 young people.

Talented singer Beyonce
Beyonce has been on the scene for about 20 years and is still popular with fans, with 118 million subscribers to her profile. Beyoncé is also a producer, actress, choreographer, model, director, perfumer.
Included in the TOP - 100 most influential representatives of the music industry. She constantly works on herself, her Instagram is very interesting, since Beyoncé is always different.

Sexy and not your ordinary actress Kim Kardashian
In our time, there are few people left who would not know Kim Kardashian. She became famous about 10 years ago, after her reality show. 118 million people have subscribed to Kim Kardashian's account.

Everyone's favorite Dwayne Johnson
Dwayne Johnson "The Rock" is a woman's favorite and great actor has 116 million subscribers. He is famous for many films, the actor and wrestler is 45 years old and he is often invited to appear in various films.
He made a name and image for himself performing in the ring, won many awards, then realized himself in acting, masculine strength and charisma - this is definitely about him!

Beauty model Kylie Jenner
Model Kylie Jenner gained her popularity quickly enough and gained 115 million subscribers. The young girl is only 20 years old, and she already has so many fans.

Young singer and actress Taylor Swift
The young singer and actress has 112 million subscribers on Instagram, fame came after the video on which the singer worked and thought through every moment, the clip became the fastest growing clip in the history of video hosting.

Justin Bieber ranked 10th
A favorite of young girls and just a nice guy, he got 102 million subscribers on his account and is happy to share his life.

Neymar representative of the Brazilian football school
Neymar, like Cristiano, is in love with his work. He loves to be admired, has large fees, collects titles and awards. Often acts in advertising, participates in presentations, is the face of many companies around the world. 102 million people have subscribed to the profile.

Leo Messi contender for "Best Footballer of All Time"
Lionel Messi is the winner of many awards, a contender for the title of "Best football player of all time", but at the 2018 Olympics, Leo left with nothing, which was very upset and even cursed Russia.
Born in Argentina, he publishes games, family, holidays with friends in his account. The profile has 98.5 million subscribers.

National Geographic Cognitive Account
The only informative and interesting account in this collection of the most popular on Instagram... The magazine has existed for many years, and Instagram has not changed its traditions.
The publications are of a completely different nature, documentary photographs, shots of an original life, beautiful nature, etc. All this is followed by 91.4 million subscribers.

The Nike account on Instagram is very popular and in demand, publications are dedicated to the world of professional, amateur sports. Subscribers are aware of new products in this industry and follow their idols. Nike has 80.7 million followers on Instagram

JLo account
Jennifer Lopez is an amazing actress, as a young girl she was able to make her way from the slums to the heights of show business and now has a solid capital. He publishes in his account only what he considers necessary, he does it very carefully, thinking about the consequences. 80.2 million subscribers follow her life.

We figured out the most popular Instagram accounts, in the next blog we will look at the most popular Instagram in Russia. There, in the first place is the Instagram account with 13.8 million subscribers.

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The king of Instagram is Instagram itself

The unchanged first place is occupied by the Instagram network page. She has the largest number of subscribers - 248 million people. In total, over 600 million users are registered on this resource.

Like any other Internet project, Instagram has its own leaders. These are the people who were able to achieve the greatest success in promoting their account. Moreover, the bulk of the leaders did not have to do practically anything in order for them to have huge subscriber baseinterested in their lives.

The high rating of some Instagram users is explained by the fact that they had their own fan base even before the creation of this resource. This is not surprising, since the top ten is occupied by the most famous people of creative professions, such as singers, actors, fashion designers.

The data on who has the highest rating on Instagram is most often floating, since users are constantly changing, their interests and preferences also undergo some changes. Instagram keeps its statistics constantly, and its leaders are fighting for their fans with a huge number of displayed images.

The remaining ten places were distributed as follows:

Honorable second place in the ranking - Selena Gomez

Selena Marie Gomez, 26, an American from Texas, is known as an actress, singer, designer, producer and songwriter. In addition, the TV star acts as a UNICEF Goodwill Ambassador. Selena has been singing and acting in films since childhood - perhaps this is what helped the young diva rise so high in the Instagram rating. Selena Gomez has 142 million subscribers.

Previously, this place was occupied by Kim Kardashian.

Bronze - Cristiano Ronaldo

The famous football player, Real Madrid striker, the best scorer of the Portuguese national team in its entire history, is in third place. Until 2013, he was considered the most expensive footballer in history. Interest in the person of Ronaldo, in addition to his professional achievements, is fueled by various rumors about the football player's personal life: Cristiano has three children born of a surrogate mother and 140 million followers on Instagram. By the way, Ronaldo is the only man in the top 5.

Previously, this place was occupied by Ariana Grande.

Fourth place - Ariana Grande

American singer and actress Ariana Grande, infamous after the explosion at her concert in Manchester on May 22, 2017, is ranked fourth on the TOP Instagram. This beautiful girl voices anime, acts in films and collaborates with the famous studio Nickelodeon, but declares that the main thing for her is music. To date, Ariana has released three albums, and all of her songs are # 1 in American chats. The 25-year-old actress has 127 million followers on Instagram.

Imagine how much an ad post costs in an account with an audience of 127 million? If you haven't created an account yet, urgently register on the phone or on a computer, and also study 7 steps to promote your Instagram profile

The last in the top five - Beyoncé and Kim Kardashian

The influential personality of show business, the American singer Beyoncé has an army of 117 million subscribers. The 37-year-old star "descended" here from the fourth line. A sultry singer and dancer, mother of three children, winner of many Grammy awards, Beyoncé has earned her army of fans and a place in the TOP.

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In September 2018, Kim Kardashian and Beyoncé equalized the number of their followers - 117 million people.

Over the past three years, actress and socialite Kim Kardashian has experienced either drops in the rankings or dizzying rises. From seventh place in 2016, it shot up two positions, reaching the top five most popular Insta accounts in the world in 2018.

The American reality TV star with Armenian roots never ceases to delight 117 million of her Instagram subscribers with candid photos.

Sixth place is shared by “The Rock” Dwayne Johnson and Kaylee Jenner

Famous actor and wrestler, multiple WWF competition champion, star of The Scorpion King, The Mummy Returns, The Fast and the Furious, author of the bestselling biographical book The Rock Says, and a real man, Dwayne Johnson, nicknamed “The Rock,” with $ 114 million. subscribers ranked sixth.

Perhaps the secret of his popularity is that Johnson knows more than others: he once posted on his Twitter message about the death of Osama bin Laden even before the official media announced it.

On the heels of Kim Kardashian is Kylie Jenner, the youngest of her many sisters, the daughter of Kim's mother from her second marriage. The 21-year-old American model and reality TV participant climbed to 6th place in the rankings, displacing Dwayne Johnson's “The Rock”. A fragile girl does not intend to give up her positions. She has 114 million subscribers.

Back in 2016, Kylie's older sister Kendall Jenner entered the TOP-10. Now she, like Khloe Kardashian, is no longer in the top ten Instagram leaders.

Previously, 6th place was taken by Taylor Swift, now located one line below.

Seventh place - Taylor Swift

Another pretty American singer dropped two positions in the ranking and now occupies the sixth line in the TOP of Intstagram 2018. 28-year-old Taylor Swift performs songs in the country rock genre and according to Forbes magazine is the highest paid celebrity of 2017. She is also the most successful digital artist in music history with over 200 music awards. Taylor Swift has 111 million subscribers.

Previously, Dwayne Johnson ranked seventh.

Eighth place - Justin Bieber

Canadian Justin Bieber, the fourth man in the ranking and, moreover, the only person from the TOP-10 Instagram who does not have American citizenship, climbed from tenth place in 2016 to eighth in 2018. But he has 102 million subscribers and a reputation as a scandalous young man.

24-year-old Bieber, who became a sex symbol in the blink of an eye, sings pop and R&B songs and has his own army of young fans who regularly view and like his photos, thereby helping Justin stay in the TOP.

Ninth place - Neymar

The star of world football, captain of the Brazilian national team, 26-year-old handsome Neymar devotes his microblog exclusively to sports. From tenth place, it jumped up one line, increasing the number of its subscribers by 7.6 million in just the last three months. Well, not surprising, because at the 2018 FIFA World Cup Neymar scored two goals against Belgium, losing to her in the quarterfinals.

Despite unfulfilled dreams of bringing his team to the final, Neymar gained popularity and earned the respect of the fans. According to him, he very hard experienced the loss to the Belgians and especially the criticism that fell on him after that decisive match. However, the fact that Neymar is once again the captain of the national team speaks of his strong will and unbending leadership qualities.

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The top ten is closed by the shocking Nicki Minaj

The last tenth place is occupied by the American rapper Nicki Minaj. At 35, she is one of the richest rap artists, and her songs are often at the top of the charts. It is hard to believe that Nika's childhood was spent in poverty, and her family was considered dysfunctional. Now the singer's concerts are attended by a 50-thousand audience.

Nicki Minaj herself became the most anticipated participant in the show for the first time in history. The popularity of the singer in real life also explains the high interest in virtual life: the hip-hop singer has 91.3 million subscribers.

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The stars of the social network Instagram confidently change almost every year, and only a few famous athletes, music performers and artists stay in the TOP for a long time. Such exceptions are easy to count on one hand - regulars at the top of the rating - Selena Gomez and Ariana Grande, Cristiano Ronaldo and Beyoncé, Kim Kardashian and Taylor Swift.

But who is in the first place, and who has the largest number of subscribers on Instagram, untrained users are not able to predict - guesses are different - from Rihanna to Drake. But in fact, Instagram is in first place - yes, the first created social network account is still ahead of competitors by more than 100 million! Surprise, isn't it? But active Instagram users, this state of affairs is not an accident - the main account of the social network has an impressive collection of curious images, videos and nascent flash mobs that will surely shoot in the coming week, or are already swaggering around the world.

If you want to find out what ratings are occupied by various stars in other social networks (Twitter, YouTube and even Dailymotion), you can use the Social Blade service, which, judging by the name, cuts off the excess and exposes the main thing - the position in the "TOP" and the number of active audience. To search it is enough to enter a nickname - without quotes and the familiar “dog” (@) on Instagram.

Top bloggers in Russia

Immediately compiling a list of the most significant domestic bloggers is another problem. Ratings change extremely quickly, but it's not even the speed that matters, but the method of assessment. How to measure the status of bloggers? By subscribers? This is hardly appropriate! Entertainment content always gains mass gradually, and therefore some stars shoot and then disappear outside of social networks. Therefore, it is worth highlighting only those who have remained at the top of fame for a long time, namely:

Kate Clapp. YouTube conqueror, traveler and avid comedian. Surprisingly, Clap is able to attract the attention of both girls and guys, and of completely different ages;
Pavel Mikus. The main content is entertaining videos shot on the iPhone. Audience - the entire domestic audience, which is accustomed to looking at the world from a non-standard angle;
Evgeny Kulik. Russian actor and lover of non-standard humor. I am familiar with many CIS athletes and bloggers to match the chosen topic.
Eldar Dzharakhov. Again humor, an unusual approach and an attempt to attract public attention to everything that comes to hand - music, movies, filmed programs!
Maryana Ro and Sasha Spielberg. Domestic YouTube stars who have reached Instagram. The result is impressive, and the audience is delighted!
Amiran Sardarov. The legendary "Diary of a Khach" has also reached the social network Instagram. Subscribers have crossed over 2 million long ago, and there are even more adventures ahead.

The most fashionable beauty bloggers

It is rare to look at other people's photos out of envy - well, who will try to inflict such a serious mental trauma on his own body? Quite the opposite - and beautiful Instagram dwellers often turn into sources of inspiration - how to apply makeup correctly? Which look is perfect for a casual movie trip? And how to quickly attract the attention of the whole world through natural beauty and experimental style in clothes? Beauty and fashion bloggers on Instagram are a separate caste that definitely deserves attention:

Elena Krygina. Russian beauty expert, founder of Krygina Studio, the main spiritual heir of all those who have long dreamed of transforming both visually and mentally.
Lyudmila Belaya. Make-up artist, stylist, master class teacher, ingenious advisor and reliable source of style for all time.
Victoria Neifeld. Style, clothes, hairstyle - Victoria is a real guide in how to look extraordinary, using completely standard items found in the nearest supermarket. And, at times, the results are really impressive.

The funniest bloggers

The best way to get away from school, work and predictable daily life is to take a look at the social network and get acquainted with the world of non-standard humor. And, as practice suggests, it is Instagram that is an ideal source of entertainment content - humor stars flash here more often than on YouTube. And all because of the non-standard presentation and the grandiose ways of spreading viral videos. A few days after the appearance of "something funny and original" the resulting video is distributed to special "publics" that duplicate content, subscribe the author and allow in no time to turn from an unknown "recruit" into a "veteran of funny jokes and good mood."

Who should pay attention to first of all:

Irina Gorbacheva. She is an actress of theater and cinema who has earned the public's trust with short, but life-like sketches about everything in the world.
Isabelle (@_iza_bell). Humor aimed at relations between "guys and girls", ridiculing stereotypes, an attempt to informally, but "heart to heart" to talk about the main problems of modern society.
Anastasia Ivleeva. Once - an unknown blogger, beautiful appearance and ingenious short sketches, who won the trust of several thousand members of the social network. From now on, she is a TV presenter of her own show, a traveler from Eagle and Reshka, and a star of impressive proportions, who has already visited the Evening Urgant.

Keeping the body in good shape, despite the desire to eat something like that in the refrigerator, is still a task - hands now and then reach out for sweets, and ideas like "I'll definitely go in for sports tomorrow" remain unfulfilled entries in the calendar. Only popular Instagram accounts dedicated to physical culture, fitness and various competitions (running, alpine skiing, bicycles) can change the usual order of things, and they are capable, at least "visually", but to encourage unexpected accomplishments. A short motivation will allow you to lose weight faster, master proper nutrition and get a much-needed boost of vigor for a long time. The main thing is to choose the right direction:

Amanda Bix. An Australian pole vaulter who changed her profession to become a social media star. The heroine talks about yoga and stretching, suggests why it is important to keep the body in order, even in difficult times, and tries to teach proper nutrition to those who are not used to giving up sweets.
Alana @miss_camposs. The girl "teaches" the culture of a beautiful figure from a paradise place (there, perhaps, even those who, in principle, stopped appearing on the street, will get up from the couch) - palm trees, the sun, the ocean. But in fact, the extraordinary beauty of the world around does not play any role - Alana wakes up at 7 am, goes for a run and spends hours in the gym. Beauty really comes at a price, and sometimes the price is prohibitive.
Isabelle Goulart @iza_goulart. Acting "Angel" Victoria's Secret, colorfully telling about the "universe" where extra calories are prohibited by law. The heroine talks about her daily “fitness routine”, when it is necessary to get up early, run a lot and “knock out” perfect abs for hours.

Most Popular Mom Bloggers

Popular Instagram bloggers are able to make content from almost any topic - someone travels all over the world and shows the beauty of mountains, forests and urban jungles, someone is used to photographing food, and some also teach subscribers from all over the world real professions. And no, it's not about firefighters or police, but about moms. In the 21st century, not enough time is devoted to the culture of raising children, and therefore, at least occasionally, it is necessary to look at "good examples", and here are some of them:

Anastasia Postrigay. An art critic who shows how even a growing child can be interested in non-standard displays of painting, architecture and fiction.
Julia Birzhanova. The heroine tells in detail about the life of her own son and tells other mothers how to stay in trend, keep up with everything, not forget about her own life and strive for dreams and dreams. Julia will even teach you how to properly assemble a first aid kit on the road and build sand castles.
Little fellow is a separate entertaining public where the creators try to tell as much as possible about the lives of children from all over the world. Food, school duties, exams, entertainment and hobbies - there is really a lot to learn along the way!

Kase Hasanov. Up to a million subscribers on Instagram is still unusually far away - the hero is only learning the basics of popularity, but confidently talks about travels to China and Portugal, Italy and Spain. The main feature of the profile is an attempt to tell everything about tasty and inexpensive food and, if desired, even cook at home. * Kirsten Alana. A girl from New York diligently talks about travels above and below the Earth, studies volcanoes in Indonesia, collects fridge magnets from different parts of the world and never despairs.
If you really want to look at the sights from a non-standard angle, then Brendan Van Son, a photographer from Canada, will definitely help you in such matters. Unusually spectacular pictures of mountains, forests and fields dried by the hot sun - you can't take your eyes off!

Top popular men

Football players like Cristiano Ronaldo and Messi always hang on the top of Instagram, but social networks have long gone beyond such conventions and offer a look at true handsome men who can outshine everyone who gets in the way and, of course, attract an infinite number of girls:

John Contaharena is a successful model that appeared in the TOP of Forbes back in 2009 and has not left the world ratings since then.
Don Benjamin is a producer, a model with piercing eyes and an unforgettable appearance, combining both masculinity and extraordinary natural beauty.
André Hamann is a native German who appeared in the tops, after an unexpected story with Selena Gomez. The handsome man began to flirt right in the comments, without embarrassing anyone around!

Top popular girls

Everyone has long been accustomed to looking at fitness bloggers and beauties in swimsuits on social networks, but not always at the top of the rating, as practice suggests, only those who attract attention with a figure sit:

Katy Perry is a music performer who is accustomed to grabbing public attention with her flamboyant looks and amazing voice. The number of subscribers has long passed over 60 million, and the number continues to grow.
Miley Cyrus is another American star, famous for children's TV shows, and recently turned into a shocking star of unprecedented proportions, who does not hesitate to change her image and work for the public.
Of the domestic stars, it is worth noting Olga Buzova and Ksenia Borodina, who are the leaders in the rating in the domestic segment. Lagging behind are Nastasya Samburskaya and Vera Brezhneva. The heroines still need a million and a half to reach the pedestal.

Top celebrities on Instagram

The world around us is changing unusually quickly, and at the same time the landmarks of the world audience are changing. The changes are most clearly visible on social media, including Instagram, where leadership is conveyed like a laurel wreath. At this stage, the leaders are music performers (Selena Gomez, Ariana Grande, Beyonce), footballers (Cristiano Ronaldo, Messi, Neymar), actors (Scala Johnson, Emma Watson) and individual accounts dedicated to some brands like Nike or Victoria's Secret. White crow on the list is 9GAG, where funny pictures in English are laid out in an endless stream (it's better to improve your vocabulary - and you can't think of it!).

The rest of the values \u200b\u200bare not static and change over time, the only important thing is that the world is still ruled by football, beauty and music, and you shouldn't even dream of more ...

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The recently appeared social network Instagram has become one of the most popular on the Internet in a few years. Thanks to this free application, people around the world were able to talk about their lives, share news and original photographs. Each of the users wants to make their account attractive and interesting for subscribers, and any means and tricks are used. It's so nice to become the person who has the largest number of followers on Instagram.

The first places in this rating belong to very famous people - actors, singers, showmen. None of the owners and hostesses of pages with such a huge number of subscribers thought to specifically promote them, because they already have fans in various parts of the world.

Ranking leader

In the honorable first place is the Instagram account itself with 105 million subscribers. Recall that at the moment about 300 million users are registered on the server itself. This means that almost a third of the entire project is subscribed to the Instagram account!

Selena Gomez

Most recently, the famous American singer, actress, producer and designer - Selena Gomez, managed to collect a record number of subscribers - now over 102 million people have subscribed to her account. This year, she disappeared from social networks for a while, but the other day she pleased her subscribers with a new black and white photo. Selena was treated for depression in one of the rehabilitation clinics for about three months and her fans were looking forward to the return of their idol.

Taylor Swift

In third place is the American actress and pop star Taylor Swift, who has approximately 93.5 million followers. By the way, she owns a record number of likes under the photo with cats. And this is not surprising, because this singer is the owner of 200 prestigious awards. According to Forbes, she is one of the richest representatives of show business. Today she is the first in the list of the highest paid singers in the world.

Beyonce

The top five includes the most popular African American woman in the world - Beyoncé! Almost 89 million people have subscribed to her page. Let's wish her good luck in the fight for the prizes!

Kim Kardashian

Kim Kardashian, who boasts nearly 88 million fans of her page, is steadily holding the top positions. And although the American star is in 5th place, her army of subscribers is huge, armed with mascara and lipstick, and therefore invincible! Recently, the reality TV star was the victim of a robbery at a Paris hotel. After this incident, Kim did not delight her fans with original selfies for a month. But the troubles are behind and Kardashian is ready to continue the struggle for leadership in the rating "the largest number of subscribers on Instagram."

Ariana Grande

In sixth place with a huge number of fans is the twenty-two-year-old girl Ariana Grande. She became popular on Instagram not only because of the photographs dedicated to fashion, but also because of the philosophical and not very thoughts that are full in her head. In terms of the number of subscriptions, she goes almost next to Kim Kardashian and is not going to give up her place in the ranking.

Justin Bieber

In seventh place, the Canadian singer and idol of the young generation of Instagram, Justin Bieber, was quite confident. But at the end of the summer, he deleted his account, which was followed by over 80 million people. The fans did not really like Justin's new girlfriend and they allowed themselves not entirely correct statements about her. At some point, the singer got tired of it, and he decided to make his personal life inaccessible to his fans. Perhaps it was a spontaneous decision and soon the account of the idol of the youth will appear on Instagram again.

World football star

The most famous football player in the world, Cristiano Ronaldo, is in eighth place. The number of subscribers to his account is about 80 million people, and due to his provocative statements in the press, this figure is growing every day.

Jenner sisters

The nineteen-year-old Kylie Jenner, who recently graduated from high school, is in the top ten, with about 79 million subscribers to her account. Model, actress and presenter only at the beginning of her professional career, so we can assume that very soon she will rise to higher positions in this ranking.

The famous fashion designer, Kylie's sister is Kendall Jenner. Before her sister, she lacks a couple of million, but still she can give odds to many, because her rating is simply huge - about 70 million subscribers.

Onika Tanya Marazh

The second ten people who have the largest number of subscribers on Instagram are opened by 33-year-old Niki Minaj with a number of subscribers close to 69 million. Born in Trinidad and Tobago, Nicky is today a successful actress, singer, and television personality. In 2013, the singer launched her own line of alcoholic beverages, MYX Fusions.

National Geographic

The top dozen includes probably the only account dedicated not to beauty, not money or business, but to our planet - National Geographic. The famous magazine has existed for more than half a century, and with the advent of computers, telephones and the Internet, it does not lose its popularity, but on the contrary finds more and more new admirers.

Dwayne Johnson

The world famous film actor who starred in many action films - Dwayne Johnson, "The Rock" entered the damn dozen. Having won fame, first in the ring, and then in the film industry, he became one of the most famous people in the world and on Instagram.

Popular Brazilian

The honorary fourteenth was taken by the representative of the Brazilian football school - Neymar. Many awards, constant shooting in advertising have done their job and now he has a huge number of fans who are subscribed to his account.

Argentina is not inferior

In the top twenty accounts with the largest number of subscribers, there is a page of an Argentine football player who is already tired of world fame and therefore uses it only to publish family or friendly photos - Lionel Messi.

Believe it or not, people started taking photos before Instagram. And they even shared photos before he appeared 😉. Thanks to its addictive filters, easy distribution method, many soon became enthusiastic about posting their selfies, food, and other daily events.

Now, when Instagram is used by millions of users every day, enough statistics and facts have accumulated about the use of the social network, and how popular it is now. I searched all over the internet, used various services to get the most recent data on Instagram... I hope they also surprise you.

In this article, you will learn:

A bit of Instagram history;
Financial indicators;
Instagram user data;
Activity data;
Using emotions in posts;
Marketing statistics of the network.

Historical Instagram statistics

By December 2010, Instagram had one million registered users. In June 2011 - already five million. By September, that number had doubled, and by March 2012, the number of users had reached almost 30 million.

Above (photo) is the first posted photo on Instagram. It was published by Kevin on July 16, 2010.

In the CIS countries (Russian-speaking), it began to become popular since 2013.

Instagram financial statistics

On March 5, 2010, while working on the Burbn app (a pre-Intsagram project), Systrom secured $ 500,000 in funding from Baseline Ventures and Andreessen Horowitz.

Shortly after the release of the app, Josh Riedel joined the team as Community Manager. In November 2010, Shane Sweeney joined the team as an engineer, and in August 2011, Jessica Zollman joined the team as the IT community evangelist.

On February 2, 2011, it was announced that Instagram had raised $ 7 million from various investors, including Benchmark Capital, Jack Dorsey, Chris Sacca (through LOWERCASE Capital) and Adam D'Angelo.

In 2017, Instagram revenue from global mobile advertising is projected to reach $ 2.81 billion evergreen.

Instagram user statistics

At the moment, Instagram has over 600 million monthly active users.

75% of Instagram users are from outside the US.

Instagram popularity by region (darker - more popular)

Instagram is used by 31% of American women and 24% of men.

More than 60% of users use Instagram every day, it is the second most frequently used social network in the world after Facebook.

30% of internet users are registered on Instagram.

90% of Instagram users are under 35.

The brand with the most followers is National Geographic, with over 68.5 million followers.

An interesting article on the topic. Ways, like - any account (and other possibilities).

Instagram activity statistics

Over 40 billion photos have been shared by users on Instagram.

Over 3.5 billion likes daily.

On average, more than 80 million images are published per day.

The number of active users has doubled over the past two years.

Selena Gomez has the largest number of subscribers, over 108 million.

Her photo is currently the most popular on Instagram. Over 6.4 million likes.

Research has shown that about 8% of Instagram accounts are fake (bot accounts).

Even after the research, it became known that about 29% of accounts are inactive. That is, they publish a photo or video once a month or even less often.

The most popular photo filter on Instagram in 119 countries around the world is Clarendon.

We all know that Instagram users often post food. The most popular food on Instagram is pizza, followed by sushi and steaks.

About 50% of Instagram texts worldwide contain emotions (Emojis).

Finland users use them most actively (in 63% of posts), in some other countries:

France 50%;
Great Britain 48%;
Germany 47%;
Italy 45%;
Russia 45%;
Spain 40%;
Japan 39%;
USA 38%.

The most popular Emojis on Instagram are:

For marketers, such "emotions" are an additional signal for a more accurate understanding of the audience.

Instagram Marketing Statistics

48.8% of brands are on Instagram. By 2017, their number is projected to grow to 70.7%.

The brands that are included in the TOP 100 brands in the world, 90% have their own Instagram account.

96% of US fashion brands are already on Instagram.

Apart from China, about 50% of Instagram users test products on the social network.

Brand engagement on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. Such a high level of engagement (Er) is shown by statistics on Instagram.

More than a third of Instagram users have used their mobile phone to buy a product online - an average of 70% more than non-Instagram phone users.

On average, 75% of Instagram users take an action, such as visiting a website, after having viewed an ad post in their feed.

Non-branded content posts receive an average of 56% more engagement.

Posts that have at least one hashtag receive 12.6% more engagement.

And the posts in which the location is indicated receive an average of 79% of the interaction.

Instagram photos get more engagement than videos.

On average, post engagement has grown by 416% over two years.

70% of the most used hashtags are branded.

Some more interesting statistics

Photography as a genre has changed dramatically since its inception. Now more photos are published every 2 minutes than during the 1800s.

On average, about 10% of all photographs of all time have been published in the past 12 months. As you can see, our appetite for the distribution of images is growing year after year.

Ilya Protasov

The article used official sources and materials from Kit Smith.

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