All Lenovo smartphones will be sold under the Lenovo Moto brand, the production of smartphones under other names (VIBE, Motorola) stops, reporting "Vedomosti" with reference to the executive director of the Lenovo mobile division in the Eastern Europe region Alexey Klobkov.
Lenovo bought Motorola Mobility at Google for $ 2.91 billion in 2014 according to Gartner, at the moment the United Company is currently not included in the top five world leaders in the supply of smartphones (3, 4 and 5th places occupy other Chinese companies - Huawei, OPPO and BBK).
The integration of the Lenovo C Motorola mobile division business is being integrating, a joint model of development and complexity is produced, inevitably associated with integration processes, could affect sales, spoke of Klochkov in the fall of 2016
Lenovo's mobile division is now unprofitable - mainly because the Chinese company has never managed to integrate Motorola's mobile business, Mobile Research Group Lead Analyst Mobile Research Group Eldar Murtazin.
Successful or unsuccessful idea?
The connection of two brands is not a very successful idea, Murtazin believes: Motorola fans will not buy these devices, because it is a "fascinating" Motorola, and Lenovo devices are attractive not because of the brand, and because of the price and quality ratio, Murtazin believes. At the same time, Lenovo's attempts to promote in Russia the Motorola brand showed that he had already managed to thoroughly forget, he adds.
"Motorola in Russia is remembered. Using the MOTO brand can bring Lenovo's additional sales and customer loyalty, "forecasts of Euroset President Alexander Malis predict.
The appearance of smartphones under the Lenovo Moto brand instead of Motorola devices is unlikely to somehow affect the sales of Lenovo gadgets, the employee of another retailer believes. The buyer of smartphones with Lenovo or Lenovo Moto brands will be interested, rather, the functionality of the phone and its price, and not the name, considers the interlocutor of the Vedomosti.
Modern electric vehicles due to the use of the original layout of electric motors are able to carry out a variety of maneuvers, previously inaccessible vehicles with internal combustion. A few months ago, insiders "merged" video demonstrating the so-called "tank turn" on the site of the Rivian R1S crossover and the Rivian R1t pickup picap ... Read more11/03/2016, Thu 15:57, MSK , Text: Valeria Shmyra
Lenovo will cease to produce smartphones under his brand, replacing it on the MOTO logo. The reason is the success of the Moto Z modular series, which has positively affected the results of the last quarter. The "farewell gift" of the brand will be the Smartphone Lenovo P2.
Lenovo refuses the telephone brand
Lenovo will no longer release smartphones under its own brand, replacing it with the MOTO logo. Thus, the Lenovop2 model, which will be represented by the company in China on November 8, 2016, together with Motom, will be the last Lenovo smartphone. Information about this appeared on the Gizmochina resource.
The company's decision, apparently, influenced the success of Moto G4 and Moto Z models presented in May and June 2016, respectively. After their entry into the market, Lenovo smartphones increased by 40%, according to the company's assertion.
Lenovo reports that at the moment there are already sold 1 million apparatus of the Moto Z series. For 12 months from the date of release, the company plans to sell 3 million smartphones in this series. The reason for the popularity of Moto Z was Moto MODS, which allow to attach to the smartphone to the camera, speaker, projector, or an additional battery.
Sale of smartphones last quarter
In total, for the second financial quarter ended on September 30, 2016, Lenovo shipped about 14 million phones. The mobile division revenue was $ 2 billion, which is 12% less than last year, but 20% more than in the first quarter.
Lenovo will cease to be a telephone brand
The total brand revenue for the quarter reached $ 11.2 billion - 8% less than last year's indicator, but 12% more compared to the previous quarter. Quarterly growth is the result of the success of the mobile unit, in particular - sales of the Moto Z series. This compensates for the fact that sales of brand computers fell by 3.2% compared with last year, and tablets are 14.7%.
"Farewell gift" Lenovo P2
According to preliminary data, Lenovo P2 received a 5.5 "diagonal screen and a resolution of 1920 × 1080 pixels (Full HD). Amoled-matrix, which the company rarely uses in its devices, should provide high contrast and a wide viewing angle.
The device was created on the basis of the 8-core processor Qualcomm Snapdragon 625 with a frequency of up to 2 GHz. The amount of RAM is equal to 3 GB, constant - 32 GB with the ability to increase it to 128 GB due to the memory card.
The resolution of the main and frontal chambers is 13 megapixel and 5 mp, respectively. The main camera offers autofocus, optical stabilization systems and a double flash. The dimensions of the smartphone are 153 mm × 76 mm × 8.5 mm at a weight of 177 grams.
In addition to Wi-Fi and Bluetooth, the device supports the communication of the NFC melee field. In addition, the manufacturer promises support not only GPS, but also GLONASS, as well as the Chinese BDS positioning system.
One of the main advantages of the model is the battery capacity of 5100 mAh. The manufacturer claims that the smartphone will be able to work without recharging up to 3 days. The TURBOWER charging mode will allow it for 10 hours in 15 minutes.
Sales of Lenovo P2 start at the end of autumn, its price in Russia can be about p 25 thousand.
Lenovo and Motorola.
Lenovo agreed on Motorola at Google Corporation in January 2014. The amount of the transaction was $ 2.91 billion. As a result, Motorola became a subsidiary of Lenovo. At the time of purchase, about 3.5 thousand employees worked at the company, 2.8 thousand of them - in the United States, where her headquarters remained in Chicago.
In August 2015, there was information that Lenovo gradually from the production of phones under its logo, since the Motorola brand is stronger.
In September 2016, Lenovo announced 1100 employees, that is, 2% of their global state. Motorola Mobility division workers were dismissed, in particular, more than 700 office employees in Chicago.
All Lenovo smartphones will be sold under the Lenovo Moto brand, the production of smartphones under other names (Vibe, Motorola, etc.) ceases, told "Vedomosti" Executive Director of the Lenovo mobile division in the Eastern Europe region Alexey Klobkov. New smartphones under the brand Lenovo Moto will be presented on February 26, he says.
Lenovo bought Motorola Mobility at Google for $ 2.91 billion in 2014 According to Gartner, the United Company is not included in the top five world leaders in the supply of smartphones (3, 4 and 5th place occupy other Chinese companies - Huawei, OPPO and BBK) . From the materials of Lenovo, with whom Vedomosti familiarized themselves, it follows that the company will lead a 4th place in the global smartphone market (not counting China).
In Russia, Lenovo on the 3rd place in 2016 (according to MTS): The share of Lenovo (without Motorola) on the Russian market of smartphones amounted to just over 8% by the number of devices sold. The company lost only Samsung (21.6% of smartphones sales in Russia) and Apple (11.1%). According to the company - partner of several cellular retailers, in December 2016, Lenovo devices occupied 7.5% of the Russian smartphones market in pieces, while the devices under the Motorola brand - just over 0.3%.
During the year, Lenovo's share in Russia decreased by 2.2 p., And she lost to Apple 2nd place in the market. A man close to Lenovo explained the "Vedomosti" a decrease in the market share in the purchase of Lenovo Motorola. Now there is a business integration of the Lenovo C Motorola's business, a joint model of development and complexity is produced, inevitably associated with integration processes, they could affect sales, he said in the fall of 2016. The range of new devices Lenovo and Motorola is still small, from here and low demand for this product, He noted.
Lenovo's mobile division is now unprofitable - mainly because the Chinese company has never managed to integrate Motorola's mobile business, Mobile Research Group Lead Analyst Mobile Research Group Eldar Murtazin.
Moderate growth
Just over 431.5 million smartphones were delivered to the world market in the fourth quarter of 2016, according to Gartner. It is 7% more than a year earlier.
Own product brands have long existed for model rows of Lenovo laptops (Yoga, ThinkPad), and the smartphones did not have such a general name - Lenovo Moto will fill this space, notes blocks.
The connection of two brands is not a very successful idea, Murtazin believes: Motorola fans will not buy these devices, because it is a "fascinating" Motorola, and Lenovo devices are attractive not because of the brand, and because of the price and quality ratio, Murtazin believes. At the same time, Lenovo's attempts to promote in Russia the Motorola brand showed that he had already managed to thoroughly forget, he adds.
The adoption of Moto brand for Lenovo smartphones President of the Mildberry branding agency Oleg Beriev explains the peculiar search for identity inherent in most Chinese companies operating in the international market. This is an attempt to blur the Chinese roots and socose Lenovo in the smartphone market as an international company, he argues.
"Motorola in Russia is remembered. Using the MOTO brand can bring Lenovo's additional sales and customer loyalty, "forecasts of Euroset President Alexander Malis predict.
The appearance of smartphones under the Lenovo Moto brand instead of Motorola devices is unlikely to somehow affect the sales of Lenovo gadgets, the employee of another retailer believes. The buyer of smartphones with Lenovo or Lenovo Moto brands will be interested, rather, the functionality of the phone and its price, and not the name, considers the interlocutor of the Vedomosti.
