How to start seo promotion. Self-study SEO from scratch. Quality internal content

", you and I came close to the topic SEO .

I made a decision to open this section. So it is open.

Having started digging in this direction, I found many sites that are related in one way or another to SEO. But what I didn’t like most was that very few people write intelligibly, namely in such a way that it would be understandable for an ordinary person who has no experience.

In the section "" we will look at the study of which you can independently promote sites, saving your time and money.

It is also planned to open sub sections that will be interconnected and form an integral part of this section. For example, the subcategory "SEO - terms" - of course: load a person with all SEO terms at a time - it turns out to be easy. I myself came across a list of SEO terms and, roughly speaking, when I read 20 or 25 terms, I did not remember the previous ones. So everything will be planned. The terms will be replenished and issued in portions as the study of this direction progresses.

The question on the agenda is:

And where to start the study and applicationSEO to the site?

From the previous lesson" " We know thatSEO - this iscomplex of measures conducted both on the site itself and not on it, aimed at improving the position of this site in search engines.

From this definition, one can deduce a logical conclusion about what is: Internal optimization and External optimization!

So - let's take a proverb from life, which is very suitable in our situation: " To change the world - start with yourself!". This principle applies to SEO.

Which means you need to start with internal website optimization. And the faster you do this, the better for your site and its initial promotion in search engines. I want to say right away that this is a very time-consuming process that, with the right approach, gives a good result.

From previous SEO tutorials, we found out: " "and" ".

And with this lesson, we begin with you directly the preparation of the site for optimization. And since all our actions will take place with the site - this preparation refers tointernal optimization ... So to speak, the first steps.

The very first point of this optimization is compiling " Startpoints"(startpoints - from English. Starting points!).

What is " ? " - In fact, this is a site page that has the most complete description of your resource, category, etc. Often on this page, the site navigation is well planned and developed, the material on this page is compiled in such a way - to attract and retain the user on your site as much as possible!

StartPoints there may be several. Depending on the volume of your resource. And this is not only the home page of your site, but also other pages that can describe your site or even its sections. It is these pages that we will compose with you and further promote.

There is even a saying: " They are greeted by clothes! And they see off the mind!".

So let's, having created a good website template, add a little mind to it by highlighting the most basic in your resource using StartPoints.

Let's look at an example ...

And so you and I created StartPoints, and it came to a tight spot for site optimization - but here's a dilemma! In which direction to move?

And that's why Today we will talk about search engines. Why do we, as SEOs, need this? Knowing the basic principles of search engines, we will have an idea of \u200b\u200bexactly how it happens site search on specific requests, how site quality assessment, its relevance to the search term and its ranking in search results... This knowledge will help us in the future to properly optimize sites for search engines.

To begin with, I want to indicate one input that search engines use and which we will use and we are with you today in our lesson:

1. Document - this is an Internet page! Having a unique address, the so-called url.

Search engines - used to think of Internet pages as documents that have some kind of content. Let's say you have created an Internet page about yourself! You have one page, for a search engine it is one document. If you have several pages on your site, then for a search engine these are several documents. Here is such a small introduction, and now let's continue.

Let's start with the definition: What is a search engine? "What is a mathematical model?"

Mathematical model - This is an attempt to describe a certain process, action or object with a mathematical formula.

Well, I think Everyone watched the movie "The Matrix" - and so, it was there that the plot was built in the style that our life and our world are all a mathematical model. And the main character "Neo" is a mistake that crept into the mathematical model of the world! It was a humorous but striking example of a mathematical model.

Today, many companies try to express any process, any routine human actions by a mathematical formula in the form of some kind of mathematical model. What does it give them? Naturally, replacing a person with a machine (computer, robot). We have already seen many times through scientific channels, let's say a conveyor for assembling machines. Robots do the lion's share of the work in place of people. And this is all due to the fact that a person managed to describe the routine processes (which a person does) with a formula. And having a specific mathematical formula, we can easily enter it into a computer and give a command to execute this mathematical formula.

Search engines are no exception. , they use mathematical models to solve two important problems. Namely:

Hello friends! The other day I came up with a great idea, sit down and scribble an article on the topic of seo site optimization on my own step-by-step instructions for beginners, after studying which, it will be immediately clear what needs to be done with your site in the first stages for effective promotion.

The declared topic is very popular and at the same time voluminous to reveal its most important points and at the same time do it in the form detailed guide I ended up with more than 20,000 characters, so I split the entire material into 2 parts. Now you are reading part 1, a link to part 2 at the end of the article.

I hope you understand that within the framework of one post it is impossible to fully disclose the declared topic, but I will try to give you all the information on the most important actions in SEO site optimization that you can do yourself right now. After the publication of this post, I will gradually fill it with additional links to articles with detailed instructions.

For example, I will tell you about the file robots.txt, as soon as a note on setting up and creating this file comes out on my blog, I will immediately attach a link so that you can follow it and get acquainted with more comprehensive and detailed information. Did you agree? Okay, then let's continue the conversation.

High-quality hosting is an important link in the development of a web resource

Formally, this point of my step-by-step instructions can be considered the first, and before starting a conversation on the topic of today's post, I want to ask you a question. What kind of hosting do you use? If it's free hosting, then throw it in the trash bin immediately. You must understand perfectly well that if you are going to promote your Internet project, then it should work on high-quality and reliable hosting.

You may find this banal, but search engines take this issue quite seriously. And if you have free hosting or cheap and slow-moving, then without warning they lower such resources in the search results. Do you need it? More likely no than yes. Your web resource should work smoothly and always be online - 24 hours a day and 7 days a week.

Most likely you wanted to ask what is a good hosting and which one would I recommend. First, read the article "How to choose a hosting", and I can only recommend a trusted hoster Makhost, because I have been using it for a long time and all my Internet projects, including this blog, are hosted on it.

For now, let's get back to the topic of today's post. Do you know where the construction of a house begins and what its strength and durability will depend on? Have you guessed? Of course, from the foundation, and so, before you promote a web resource and engage in its seo optimization, you need to make semantic core and do it right.

Semantic core - the basis of SEO site optimization

Perhaps someone has already heard these 2 words, and for some they may seem strange and incomprehensible. Therefore, I propose to start with a definition, and then I will tell you several ways how to compose it and where to get the finished one Sya.

Semantic core is an ordered list of keywords that describe and characterize the niche of the site as accurately as possible, as well as its type of activity.

This element in promotion is extremely important, the attendance and the further fate of the promotion of a web resource in search engines will depend on the correctness of its preparation.

The semantic core is a hierarchical structure of search queries. As a rule, one or more high-frequency queries (main page), and below in the hierarchy mid-frequency (headings, categories) and low frequency queries (articles, product cards).

If we take as an example a web resource dedicated to DIY construction, then its Sya might look something like this:

Note that this is a very abbreviated and exaggerated example, Sya usually consist of several thousand words. And now there are several options for where and how to compose semantics for your Internet project:

Compose yourself using free tools for the selection of keywords - wordstat.yandex.ru and adwords.google.com/ko/KeywordPlanner

A more advanced option, which is used by professionals, is the use of seo-software, the key-collector program and its brother with truncated Slovoeb functions, and you can also use the free Bukvarix database.

If you do not want to sweat and puzzle yourself on how to correctly collect semantics and at the same time want quick results, then contact the professionals from the 1ps.ru web studio, they will do everything quickly and efficiently. Proven guys, for the quality of work I can vouch for.

CL search queries clustering

The next important step in the step-by-step instructions, which comes after the compilation of the CL, is the effective distribution of key phrases throughout the site. In other words, the task of this stage is to distribute requests as accurately as possible into the most appropriate groups, namely, pages, sections, headings and articles.

Many novice webmasters are too lazy to do key distribution, but when they realize the importance of this stage, they have to redo it all over again. Just imagine what amount of work needs to be done when there are several hundred articles, several dozen pages and subsections on a web resource.

Of course, it's easier to do everything right at once, and then completely control the promotion process and know which direction to move on and what needs to be done for this. How to quickly and efficiently cluster search queries? There are several options:

Do it yourself by hand in Microsoft Excel (long, but high quality)
special software, for example, Key collector (it turns out quickly and efficiently, minus that the program is paid)
take advantage of special online services, there are paid and free (they do it quickly, but not always of good quality, you have to modify it manually)

From my point of view, the most optimal use is seo software - Key Collector... Yes, it is paid, but it costs its money and even more. Many time-consuming and long-term tasks I do in the collector in a few minutes and have never regretted that I bought it. Google on the Internet for him and you will be very surprised to find out what he is capable of.

By the way, I have the opportunity to purchase Key Collector at a discount, if someone needs to write through the feedback form. I do not take interest and commission, I just help in a friendly way. The only condition is to be my regular reader

Internal website optimization

So we got to the most interesting and large section. After distributing the keys, you can begin with a clear conscience to work on internal optimization, which consists of several stages. Next, I will try to briefly and clearly tell you about each of them.

In an amicable way, it would be necessary to write a separate article for each stage. I will definitely do this in the near future. So, let's begin.

1.Optimizing each page for search queries from SY

We correctly prescribe meta tags (title, description, keywords) for pages, subsections, categories and articles. All pages must have: unique titles, description, meta tags and text. Remember the golden rule, there should be only one h1 heading on a page.

Use h2-h6 headings in your articles, use key phrases in them and in the text. With their help, the readability of the text increases and its attractiveness for search robots increases. Know when to stop, everything should look harmonious and natural, remember that you are writing for people.

Attention! The title and h1 must contain the key phrase in the direct entry and it is desirable that they are not the same.

The text in articles or pages must be at least 3000 characters. Keep in mind that search guards are on the alert and punish severely penalties for over-optimized, spammed, and non-unique text.

Be sure to place thematic images in articles and sharpen them for a search query. To do this, prescribe meta tags images (title, description, alt) with the use of key queries.

Some publishers ignore this moment, but in vain, because this is an additional plus to the overall seo optimization of the site, as well as a small increase in traffic due to transitions from services Yandex Pictures and Google Pictures.

As you may have guessed, for the process which is popularly called seo site optimization, step-by-step instructions on their own can serve as an excellent assistant for effective promotion in search engines. So, with this point we figured out, now let's move on to the next.

2. We do internal linking of the site

Another important point in my guide. To make it clear to everyone what it is, let's start with a brief definition. Internal linking - This is the process of placing thematic links within the site from one page or article to another close in meaning.

For example, if the page is devoted to the topic of how to fish for pike with a spinning rod, then it will be useful to place a link to another page of the same web resource, which tells about 5 popular lures when fishing for pike with a spinning rod. Got the meaning?

Why is internal linking useful? Firstly, behavioral factors improve, as users will follow the links and receive the necessary information in full, and this in turn increases the total time of presence on the web resource and the number of page views.

Secondly, there is an accelerated indexing of the entire resource, since when indexing, search bots like to follow all the links found on the page. You need to keep this in mind and try to use at least one thematic link on the page.

Thirdly, the overall usability quality... Remember that your Internet project is created for people and it should be convenient and understandable to use. These are not all the advantages and useful properties of internal linking, in fact there are many more of them.

As part of this article, I cannot fully disclose this topic, so subscribe to the blog update, because soon there will be a separate, detailed article.

3. Correct CNC setting

For those who do not know what it is, I will give a transcript. CNC are human-readable urls (links). The appearance of links plays an important role, both for people and for search engines. If your web resource, like mine, runs on the WordPress engine, then setting up the correct display of links will not be difficult for you. I will write more about this in future articles.

As an example, see how the links should look correctly:

http: ///kak-vesti-blog/kak-pisat-stati-dlja-bloga.html
http: /// 2016 / post-36 \u003d? 274-

4. Setting up Sitemap.xml

Do not be alarmed if you hear this strange word for the first time :) Now I will tell you what it is and why it is needed. Sitemap.xml is a map of your web resource intended exclusively for search robots; it contains information about the pages and links of your site that are subject to indexing.

Simply put, it is a special file that helps search engines do their work faster and better. What is Sitemap.xml useful for? With it, the indexing process is much faster. As an example, you can see my Sitemap at http: ///sitemap.xml.

If you still don't have this file, create it right now. For those with a WordPress engine, download and install google XML Sitemaps plugin, it will automatically generate a map and update it as needed. Anyone with a different content management platform or self-written site google information on this topic on the Internet.

5. Set up html sitemap for people

This map improves the ease of navigation for visitors, improves behavioral factors, and also helps to increase the indexing speed of the site as a whole, as it contains a large number of internal links.

Html map is a separate page that is available to visitors and search engines. Bloggers often call it "All Articles" or "Sitemap". This page displays all sections, categories, pages and articles of the Internet resource. In WordPress, html map can be created in a few clicks using plugins Dagon Design Sitemap Generator or WP DS Blog Map.

This is how my blog's html map looks like - http: ///vse-stati-bloga.html

6. Setting up the robots.txt file

Robots.txt file is a plain text file that contains a set of detailed step-by-step instructions for search engines, which contain the rules for indexing pages, sections, files, folders, directories, etc.

This file is located in the root folder. What is it for? Robots.txt - plays an important role in seo optimization, since it can be used to prevent search engines from indexing system files, pages that do not contain useful content, and much more.

7. We use micro-markup

In early 2011, the search giants Yandex, Google, Yahoo and others, announced to the whole world that they were introducing an innovative technology called microdata, it is also called semantic markup.

Microdata is a seo markup of site pages, which uses special tags and attributes due to which search robots (PR) recognize and analyze information presented on a web resource much faster.

Check out what sites look like with and without micro-markup:

Pros of micro-markup in terms of seo:

attractive appearance of the snippet in search results
an increase in the number of clicks on article titles
improving overall relevance

As you may have noticed, the topic is quite large, despite the fact that I tried to tell about all the important points briefly and to the point. As I said at the beginning of the post, this material on the topic of seo site optimization is a step-by-step instruction for beginners on my own, I divided it into 2 parts.

\u003e\u003e\u003e You can get acquainted with the second part at the link - "".

Do not forget to implement the knowledge gained after studying, remember that water does not run under a lying stone How do you like the article? What points from the step-by-step instructions do you implement on your website? What would you add on your own?

What is SEO?

SEO (Search Engine Optimization) - these are measures to optimize the site, which increase its position in the search results. The ultimate goal of attracting traffic is to monetize your Internet resource.

The impetus for the development of this direction was the expansion of the information field in the network and the appearance of search engines (Yahoo !, Google, Yandex). By entering a request, the user received feedback in the form of a page with search results, search engine results page... The search engine architecture included:

Interface (the part that the user works with to enter a request);
Search robot (collects data from pages, documents or images);
Indexer (optimizes search based on processed information).

The first to speak about the possibility of using search algorithms for website promotion Danny Sullivan, a California-based technology journalist. He published the article "A Webmaster's Guide to Search Engines" in April 1996, where he introduced the concept Search Engine Marketingwhich includes SEO as an optimization tool. In his publications, he wrote about attracting search engine interest to sites in an artificial way.

How and for whom does it work?

The idea of \u200b\u200bwebsite optimization for search results laid the foundation for the formation of a new industry in IT and business. After just 20 years, we have a fast-growing digital marketing industry, the nuances of which a young specialist will have to figure out in practice.

Let's start with the obvious: who needs SEO-optimization of a resource.

Who Needs SEO?

The correct answer is for everyone who wants to attract users to their site. These can be both commercial organizations and individuals who just blog.

Now let's figure out how this magic works. When promoting sites, you should have a good understanding of their structure. If the first generation of sites was created without regard to design and user-friendliness, filled with tons of texts with explicit keys, then the sites we use today have become a quality product with a user-friendly interface, well-thought-out design and optimized pages.

Search robots analyze sites and remember their content. Each resource is assigned a value, by which it can be easily found and sent to a search query. The site ranking formula includes over 1000 indicators. Many factors remain unknown even to developers, as machine learning technologies have been introduced since 2009. Influencing known ranking criteria increases the relevance of your pages.

Internal and external work optimization

In the first case, it includes:

Semantic core formation;
Work on the structure;
Optimization of texts and pictures.

External optimization is designed to increase the link mass. Whereas earlier there was enough purchase, now only natural links are taken into account. These are references to the site on thematic portals, sites or reposts. Regular mentioning of the resource by users indicates that this is an SDL (a site for people). Natural links should be posted on trusted sites and be open to search engines.

In this regard, the question often arises of how to become an SEO specialist?

Over the past few years, this profession has become in demand and will continue to remain so in the future, because information is becoming more and more every day. The modern person receives more data every day than can be found in 170 newspapers. The desire to receive high-quality information in the shortest possible time is the reason why we open search engines today.

Looking ahead, let's say what SEO might become in the future. In one of the episodes of the British TV series about technology and everyday life, "Black Mirror" (2011), people were able to give each other assessments that have legal value. SEO-specialists in this world are engaged in optimization not of sites, but of real people.

It is impossible to pump your skill without theory. To save time, head here to study the terminology. Understand the basics in detail:

How to compose the semantic core and what tools are suitable for this.
Key Collector Guide.
SEO Toolkit.
Drawing up technical specifications for copywriters and programmers.
Optimization of texts, images and meta data.

Where to start learning?

If you are an adherent of classic teaching tools, then the book Igor Ashmanov and Andrey Ivanov "Optimization and promotion of sites in search engines" will be a very useful acquisition... The paper edition provides a good overview of the basics, but you will have to go to blogs and thematic resources for up-to-date information.

Visit the website first Sergey Koksharov(https://devaka.ru). This is one of the largest analytics experts in the field of search engine optimization. His blog is regularly updated with helpful articles, webinars, and more.

Another helpful blog is Mikhail Shakin (http://shakin.ru). Its portal publishes reviews of new programs, tools and interviews with experts in this field.

Ilya Rusakov (http://seoinsoul.ru/) writes about SEO trends, tools to help and publishes reviews of major conferences.

Be sure to check out the channel IMpro.pro ... Speakers in clear and accessible language talk about ranking factors, content and page optimization.

In the previous article, I talked about the fact that buying links is now a rather dangerous activity and you need to do it with caution or not at all. In the comments asked about alternatives - how else can you promote your site? And I recommend starting with SEO optimization.

Some aspiring webmasters are unaware of these basics or are just brushing it off. And yet it is very important to be able and to know. I will tell you how to do SEO website optimization yourself: step by step instructions for beginners and not only.

SEO website optimization yourself: step by step instructions

Why SEO is so important? Because now, first of all, search engines pay attention not to the number of links, but to behavioral factors. That is, how much people like your site, how long they have been on it, and whether they go to other pages.

In addition, the technical side is important, i.e. so that the site loads quickly, is convenient and there are no common errors (duplicates, incorrect robots.txt, etc.) But first things first, and let's start with technical questions:

Choose your hosting wisely - there are a lot of offers, and some newbies are led at low cost. Now you can find offers for 70 rubles a month, but at the same time you will constantly suffer from various problems. Or you will not see problems, but the attendance will be low - it's all about the hidden problems of the hoster. Do not be stingy and do not be greedy, you will then more than recoup the costs of good hosting. I recently switched to Mchost and I can't get enough of it - the site has never crashed during this time and began to work faster. Review of popular hosters in this article.
Certificate of safety Is a relatively new trend that began to gain popularity in 2015. It is believed that very soon all sites that have not received such a certificate will fall in search. Google already gives a small plus to sites that have an SSL certificate, and raises them by a couple of lines in the results. I have not studied this issue in detail yet, but I'm going to. So if you are interested in this question, you can subscribe to updates.
Website loading speed - this plays an important role in SEO optimization, because visitors do not want to wait long. The ideal time is 2-3 seconds. Check your download speed and fix any errors according to the instructions in this article.
Optimizing images affects the website loading speed. I described how to quickly and easily reduce the weight of several images in this article, use any of the listed methods.
Adaptive layout or the mobile version of the site - Google has long warned that it will downgrade sites without a mobile version in search. So it's worth either buying a design with a mobile version, or ordering it from freelancers, or using plugins (for example WPsmart).
CNC links, i.e. human-readable links. It has not been proven that this directly affects search results, but it certainly won't be superfluous. And readers will be more pleased to see a clear address, and not a set of numbers and symbols. You can connect such links in the admin panel, in the Settings - Permalinks (CNC) section.
site `s map - excellently improves behavioral factors. Lately, sites without "content" are rare, but you can still find them - and this is awfully inconvenient! In addition to a map for search engines (sitemap.xml), be sure to create one for visitors using the Dagon Design Sitemap Generator plugin. In the article on the most essential plugins, I explained how to use this plugin.
Configure Robots.txt right - it is done in just a few minutes, but how many people simply forget or forget about it. Don't know how to do it? Read it.

Internal website optimization

When technical errors are resolved, you can move on to internal optimization:

Make up the semantic core - this is the key moment of promotion, and without this success will not be seen. You need to create a SN before creating a site, so that you can immediately think over the structure of the site, sections, etc. It is not necessary to immediately type 100500 requests, at first 100 will be enough to have something to work with. The free Slovoeb or Keykolletor program will help you with this.
Come up with title and description - this is the basis of seo site optimization, as this information is displayed in the search results. Title is the title of the article, it is desirable to include a key request in it. Description is the text that appears in the search under the title of the article. You need to write an intriguing description so that people have a desire to visit your site. But all honestly - no promises that you cannot keep.
Use different types of headings: from H1 to H6... But do not use h1 in the article itself, since this heading should only appear once in the article. And the rest can be evenly distributed throughout the text, placing accents and indicating to visitors where it is written about. But don't go overboard with headings - an average of one in 3-5 paragraphs. Although personally I usually only use H2 and H3 - I don't take below, and I think that's enough.
Seo image optimization - above we have already touched on this issue, but it was about reducing the weight and size. And here it is worth paying attention to uniqueness (see about it) and SEO optimization. Be sure to include keywords in the alt and title so that the image can be found in the search and through it to your site.
Quality articles - I have already specifically described how to write and format articles correctly, but I will briefly outline the basics. Write long texts of 3000 characters or more, be sure to be unique, and break the text into paragraphs to make it easy to read. By observing these minimum requirements, you will already be able to please search engines and visitors, for more details see the link above.
Write articles regularly - decide how often you will write articles on the site. Once a week, twice, or every day. Try to keep this schedule and publish at the same time.
Site re-linking - this is when you link to another in one article, and a person goes to another page of the site. There are whole linking schemes that I described in a separate article, but I prefer to just link to useful articles as I write. This makes it more likely that the reader will move on to read another article.
Remove broken links and malicious - a useful plugin Broken Link Checker will help you with this. It is easy to operate with it - just press the button Recheck all pages and you will receive a detailed report on all broken and suspicious links. You can see the code and decryption in this article.
Analyze the site, improve behavioral factors - set Yandex metrics and analytics, view statistics and bounce reports. Using the web visor, evaluate the behavior of people (how long you have been, where you looked, what they poked) and fix possible problems. It may be necessary to rewrite the article if it does not correspond to the title and main key.

External website optimization Is getting links to your site using free or paid methods. Try to evolve naturally and gradually so as not to raise suspicion with a sudden explosion of links. Approach this issue reasonably, then no filters will affect you.

Be sure to follow the links in the article and study the incomprehensible points in more detail. If I used all the information from other articles, it would have turned out to be a very long step-by-step instruction. SEO site optimization is a serious business, and you shouldn't let it go by itself. Moreover, it is not so difficult to carry out all these recommendations, but the effect of these actions is impressive.