Hello my readers!
Today I will briefly tell you how to sell on Instagram using your account. Until recently, Instagram was the most popular platform for posting beautiful photos. Now he is actively used to promote his business, services and goods.
How to sell on Instagram (Instagram)
I want to warn you right away: do not use your personal account, it is advisable to create a separate one.
How to start selling a product on Instagram?
Many users who have decided to take advantage of the capabilities of this social network have a question - how to sell products through Instagram, what needs to be done.
The answer is really simple - any category of goods, the placement of which does not violate the rules, can be sold. Starting from children's clothes, lamps, furniture, ending with cakes, various services.
Once you have registered your account, have uploaded about 20 photos with descriptions, you can proceed to. To do this, you can use one of the automated services or start doing everything manually.
REGISTER WITH BOSSLIKE SERVICE
It is important here not to forget that the most important thing is high-quality photos and videos. This is what will grab the attention of your readers.
It is important to make the channel attractive, informative: instead of one photo, you can publish collages with an interesting caption, create short video reviews with comments.
Try to research your competitors' accounts in your chosen niche. See how they attract attention, how they are designed, what they post and when, how they work with their subscribers.
Selling post on Instagram
The second point you should pay attention to is the selling post on Instagram, which is different from the usual description.
In a short description that favorably represents your product, there should be triggers that attract attention, the benefits and benefits that your buyer will receive.
In addition, the text should be natural and easy to read. To achieve the desired effect, you can study articles about selling texts, read blogs.
It is best to trust the professionals and involve a copywriter in writing such texts. For a qualitative description, it is necessary to study your target audience, its problems and desires.
Briefly describe how your product or service can solve all problems. Writing posts in different styles will help grab attention. For example, storytelling is an interesting story about a product or service, told for ordinary people.
It's important to remember that selling posts should alternate with regular posts. Be sure to respond to comments, analyze each post, and track your followers' activity.
Correct, change the presentation of the material, conduct various contests and quizzes. This will help keep your readers' attention.
TRY 3 DAYS FOR FREE
I hope that the information on how and what can be sold on Instagram was useful to you. Write in the comments if you have an account, how you use it.
Best regards, Alexander Gavrin.
Especially for those who want to successfully do business on this service, we will tell you how to sell on Instagram; step-by-step instructions will allow you to figure out how to choose a successful niche for yourself, determine the target audience and create a high-quality business platform for realizing your talents.
Step-by-step instructions: what and to whom can you sell on Instagram?
Surely, you are interested in the question - what can you sell on Instagram, how to choose a really popular product or service that will provide you with customers and bring good income?
The first thing to think about is who is your target audience, that is, which group of people mainly uses this service - after all, it is to them that you intend to somehow sell goods, clothes or something else on Instagram. According to statistics, girls and young women use Instagram most often, so the product for sale should be chosen accordingly.
Of course, you can just find out the best-selling products on Instagram and try to trade them - this list usually includes accessories for mobile phones, cosmetics and perfumes, clothes, handbags and backpacks, tools and nail extensions, as well as various fitness paraphernalia. : light and healthy snacks, compact sports equipment - rubber bands, mini-simulators, etc. 
Perhaps not everyone knows that you can sell not only some products, but also offer your services - of course, for money. For example, you might suggest:
- Manicure and pedicure
- Sewing original clothes
- Stylist services
- Extension of nails or eyelashes
- Photographers Service
- Massage
- Baking and cake decorating
- Making healthy snacks, such as urbech pasta.
The main thing is to find your niche - look what other users are selling or offering in your city, think about what exactly is missing and what you can do - and start selling!
Subscribe to people who may be interested in your products, invite them to visit your page - but, of course, do not do it intrusively. You can also use paid advertising - there are many promotion services that will help you set up and show you how to increase sales on Instagram through an advertising campaign.
You can find step-by-step instructions on how to start advertising on Instagram on our website.
- Step three - be active.
The key to successful trading is activity and customer focus. Log in to your account more often, always reply to comments, be polite and patient with clients - and you will see the result very soon!
Now you know how to effectively sell your goods or services on Instagram using our step-by-step instructions on how to properly develop your account as a business platform for sales and what you need to do to always be in demand among customers. We wish you the best in all your endeavors!
For more information on what a content plan is and why you need it, follow the link.
Additional articles
If you somehow sell clothes on the Internet and want to increase the number of potential customers, but you don't have an Instagram page yet, then register it as soon as possible. Today it is this social network that is the most visited. In addition, Instagram has recently become one of the most promising business sites.
Why sell things through Instagram
First, let's take a look at the statistics:
In addition, it is worth considering the fact that Instagram is, first of all, a mobile application that allows you to get acquainted with the news feed of your subscriptions from any modern gadget. That is, users of such a social network can literally keep abreast of the latest updates on the go. And the visualization of the content itself allows you to sell the product "without further ado."
What is the peculiarity of Instagram as a platform for selling clothes
Recently, Instagram has offered its users not only to maintain their personal account, but also to register a business profile in order to earn money absolutely free:
Download and install the Instagram app from the App Store, Google Play or Microsoft Store for your smartphone, tablet, PC, or simply open the official website through your computer's browser.
Go through the simple registration procedure - enter your e-mail or mobile phone, username (must be unique, can be edited in the future), come up with a strong password and confirm the registration by clicking on the link from the specified e-mail or by entering the code from SMS.
To create a business account, you need to go to the settings section and switch to the company profile, for which the application will require you to link your Facebook page and log in there.
Returning to Instagram, you will need to indicate at least one of the methods of contacting you - the physical address of the company, phone number or e-mail.
Now you can choose a category for your business profile - it could be a personal blog, a clothing brand, any kind of service, or a local company.
The point of switching to an Instagram business account is that by connecting this function, you can monitor the statistics of views of your posts and the profile itself. Also in the statistics section, you can offer promotions for your products and services, which will attract more potential customers. And the archive section allows you to schedule posts to publish regularly, which is pretty handy for attracting new subscribers.
Who are Instagram clothing sellers
Let's take a closer look at whether you personally need an Instagram account, using the example of real stories of the founders of successful profiles:
The owner of the Ukrainian studio "Kachorovska" (more than 85 thousand subscribers), which sews original shoes, bags and accessories, says that initially the page of their company was intended only to familiarize subscribers with the brand's new products. To date, the brand still doesn't pay for social media ads, but Instagram sales continue to grow every year.
The page of online stores of Ukrainian brands "Vsi svoi" was launched 2 years ago, and today it already has more than 65 thousand subscribers who come to this profile on their own. Here are some of the country's brightest sellers, with whom potential buyers can contact directly to purchase the item they like.
And there are a lot of such examples, one of which you can become. A huge advantage of this social network is that each user finds the necessary content for himself or his fans. Thus, it does not matter whether you sell things ordered from foreign sites, sew original clothes, shoes and bags, or create "handmade" accessories - this site will allow you to create a convenient and detailed catalog of goods, regardless of whether you are selling them also on third-party sites (OLX), marketplaces (Shafa), on the official website or in a physical store.
What is the secret to successful sales on Instagram
Today one of the "top" topics is the promotion of an Instagram account and its methods. On the Internet, you can find a lot of information from SMM (Social Media Marketing) professionals or from ordinary netizens who have achieved success. It is important to remember that the methods that helped someone cannot 100% guarantee success personally, and the promotion of a specific type of product or service on social networks will have its own characteristics.
That is why there are several effective tips for selling things on Instagram:
Your account home page... Whether it's your own brand or a store selling fashionable clothes from popular manufacturers, it is important that when going to your profile, the user sees the maximum information he really needs (the account must always be open). To do this, you must create a unique and memorable login (can be changed in the settings). The cover photo should be bright and characteristic of your specialization, that is, it should speak for itself before the user goes to your page. The brief information should contain clearly structured text with the category of your product or service, possible options for contacting the seller, methods of payment and delivery of goods. In addition, you can specify the physical address of the store where the item can be tried on and a link to your own website or a page with reviews about work, for example, from Shafa.
Photo... Instagram is a so-called worldwide photo album, so the seller needs to put maximum effort into the quality of the product photos. It is important that your photos “sell” things for themselves, that is, they are bright, interesting, and originally presented. Of course, the best photos of clothes that attract attention will be photos on the model. In this case, you can invite a friend or ask your boyfriend and arrange a photo shoot of things. If for some reason this option is not for you, the best solution would be a high-quality photo of a thing on a mannequin or an original “flat lay” (the secrets of which we have already written about in our blog earlier). It is also important to minimize or completely abandon the use of photo filters so that the clothes look realistic and the customer does not feel cheated.
Description... Remember that Instagram offers a limited number of characters to describe your product card, so try to present as much useful information as possible in short theses. Under the photo of the presented item, you must indicate only what may interest your client, namely the availability, size, colors available to order, measurements of the item and its composition. In addition, you can add a couple of thematic sentences to the photo of yourself (perhaps with humor) so that subscribers will be interested in following your updates. You can also add information about the delivery of goods or ask customers about what products they would like to purchase from your page.
Price... Forget about the phrase "replied to Direct"! For some reason, most novice Instagram sellers do not indicate the price of their product under the photo, which is absolutely wrong. Remember that by indicating the cost of the item, you will save time for yourself and the client. Thus, you do not have to constantly respond to each subscriber in Direct or in comments, and this will allow customers to quickly navigate in your business account and make a purchase decision. The cost of a product can be determined based on the prices of your competitors.
Hashtags... An important part of this particular social network, as these are the keywords with the "#" sign that allow users to quickly find the images they need. These phrases should be written in addition to the main product description. Words after this symbol can be specified in English, Russian and Ukrainian, without spaces (even in phrases). It is important to indicate only the most relevant (popular) keywords - this can be the name of the brand of your item, its brief description, its quality and color, city and country where the item can be purchased. Also for business accounts, Instagram offers to create your own unique hashtag, upon switching to which users will be able to find only your things and thus move directly to their catalog.
How to attract buyers on Instagram
The fastest, most effective and simple way to promote your profile on Instagram is to attract professional SMM specialists. However, not everyone has access to this kind of service. If this social network is a "dark forest" for you, then it will not be superfluous to take specialized courses or, at least, read articles by bloggers on this topic.
If you are guided in this resource at least at the level of an average user, then these tips will come in handy:
- Publications during peak hours. Do your posts not in a chaotic manner, but on a planned schedule. If you add 10 positions in a few minutes, they will most likely unsubscribe from you. A similar situation will occur if you do not publish anything for a long time. That is why add news and photos of clothes exactly at the time when Instagram visitors are most active - at lunchtime and in the evening. If you do not have the opportunity to post daily, then post photos of things at least every couple of days. If there are no updates in your store, you can add an attractive photo with a survey of your subscribers or a promotion for them.
- Increase the number of leads. Subscribe to the buyers of your competitors, comment and like their photos, and, no matter how absurd it sounds, add sellers like you to your subscription. The fact is that on Instagram there is a separate section for publications that may interest you. These images do not come to you by accident, but as a result of what your subscribers have noted. Therefore, by increasing their number and your activity, you can get “in sight” of your potential customers who have not subscribed to you yet.
- Ask for advertising. The most popular and effective method of advertising on Instagram today is a photo of a famous blogger wearing your brand's clothes. But even if you do not have the opportunity to pay for advertising services from popular bloggers on the network, you can ask your clients or friends to post a photo in clothes purchased from you and tag you in the photo, as well as write a short review about working with you. These live ads will attract potential buyers to your page.
- Real reviews. Fraudsters have been and will always and everywhere, but how can a simple buyer protect themselves from them, and you can prove your honesty? On the main page of your Instagram account, you can link to your reviews from Shafa's marketplace. This way your customers can be convinced of your decency, and you are more likely to sell the item. You can also post a screenshot of your clients' reviews from personal correspondence as a separate post in your profile. Most importantly, do not forget to remove the client's personal data from the screenshot.
- Introduce the product to your customers. If you sew clothes or sell handmade accessories, make photo posts or shoot short videos while making things. Thus, your account will be more "alive" and will acquire individuality, which is why you will want to subscribe to it.
- Connect with buyers. Never leave user comments unanswered and provide the necessary information as early as possible. Unanswered questions under the photo will tell other users that you are inattentive to your customers. Also, watch out for posts with spam and obscene expressions - delete them immediately, and accounts of this kind - add to the black list. Try to always answer politely to questions about your product and ask back, to create a lively dialogue under the posts.
Keep in mind that Instagram is all about showing people your personality, so the more creativity you have on your profile, the better. By the way, according to the latest data, on Instagram users find more and more new products and services that they continue to use constantly. Therefore, if you decide to stand out from the crowd and take your sales to a new level, then it's time to create your unique business account on this social network.
And I'm sure that the share of your customers (potential and actual) in this social network is no less than this number.
If your company does not yet have an account there, then rather look for a sensible SMM-specialist or arrange a scolding to what already exists. Because the prospects for this application are enormous: user activity in it is higher than on Twitter, Pinterest and even Facebook (15 times according to data for 2014).
Here are 8 golden rules for brand promotion on Instagram. They are very easy to use for the good of your company.
How to build an audience on Instagram
1. You cannot use any filters. According to statistics, photos with the MayFair filter - warm and cozy receive the most comments and likes. In second place are photographs without filters.
Let me remind you that likes are useful not only because they help to understand what users like more. They are needed so that your pictures are displayed in the news of those who have not yet subscribed to the brand page.
2. Post photos during peak hours.
There is a magical service IconoSquare - it helps to determine at what time users were most active in your photos. Use this time in the future.
True, it only works when your Instagram page is already several months old.
3. Lure subscribers of competitors.
Another magical service is Just Unfollow. It tracks your competitors by name or hashtags used. Having found competitors, you get access to their subscribers - people who are most likely interested in your product / service.
There is little to do - mark them in the comments under your photos, like their pictures. In general, in every possible way to attract their attention to your page.
Don't forget to also rate your competitors' gallery and then make it even better.
4. Work with popular Instagram bloggers.
Look for people who post photos in your style. For example, if you sell clothes, then find trendy Instagrammers who post instyle photos. Bribe the "fattest" ones: let them post a picture where the hero is wearing clothes of your brand, let them mark you in the photo. If the picture is successful, then you can count on an influx of subscribers.
You can find "fat men" by searching for hashtags that describe your product.
5. Remember that subscribers come for beautiful photos, not text. Therefore, it is not necessary to publish ads in the form of pictures. Anything you want to say, write in the comments under the photo. And the picture should be pristine and beautiful.
How to turn your audience into customers
6. Create a deficit. The hackneyed trick of a salesperson also works on Instagram: we publish a photo of a product or service at rush hour, we write that there are very few of these things left, or the time until the end of some promotion. We wait.
The popular clothing store Fox & Fawn publishes several photos of dresses from their current stock every day. And their managers say that 30% of the brand's sales are due to Instagram.
7. Publish new products immediately, this second. Many people love to skim the cream and be the first.
8. Publish photographs “in the context of life”. No dresses on hangers. We need dresses on girls who ride bicycles, drink coffee, meet friends. It is necessary to show the practicality and beauty of things in everyday life.
Today we have to find out, The best tips and tricks about this process are presented to our attention. In general, online sales, and even properly organized, are the key to your success. So, sometimes you should either try on your own, or resort to some tricks. We have to learn about all this. on a social network? What is the best way to do this?
Preparation
There are many options. It's no secret that anything that is for sale can be promoted through social media. So this is not the most difficult question yet. But the organization of the process causes some difficulties for some. Careful preparation is needed, it will save you from troubles and unexpected moments.
If you are thinking about how to sell on Instagram, you should start by registering an account on a social network. Without this process, it will not be possible to bring the idea to life. Just remember - you are creating a work profile. No personal photos, no personal information. Account now - Registration on "Instagram" is free. A few clicks, a couple of minutes of filling out a profile - and you're done.
You will also need an electronic wallet. It is desirable for universal services such as "WebMoney". PayPal will do. With its help, it will be possible to receive money from users.
Further, when the sales channel is ready, and there is also an electronic wallet, it would be nice to get yourself a debit bank card. She will help you cash out. "Plastic" is tied to an electronic wallet, then the money received is transferred to a bank account. And that's all, you can use them.
In some cases, it is recommended to officially register your activity. If you are thinking about how to sell on Instagram, and even plan to do it regularly, make good profits and, in fact, do business online, you need to register as an individual entrepreneur. At the same time, it is not necessary to open a separate bank account; a card for individuals is also suitable. A relevant offer for those who earn good money. With a small and unstable profit, registration of an individual entrepreneur is usually not needed.
Photo
Now a little about what will help you sell this or that product. We will discuss which is better to choose later. Of course, Instagram accounts are like a collection of images. Minimum information, maximum images. And this will just help you secure a successful business.
Take high-quality photos of the product being sold, then post it in a specially created profile. Original and numerous images that allow you to view the products in all details and angles - this is what will inspire confidence.
If you can't take high-quality pictures yourself, invite a photographer. Usually, there is not so much asking for the image of this or that product. But remember - if you want to understand how to sell clothes and other things on Instagram with particular success, photographs cannot be neglected.
Promotion
The next step that will help solve our today's question is to ensure the popularity of your profile. This process is also called profile promotion. By the way, there are not so many solutions to the problem. You can either independently advertise your profile created specifically for sales, or contact special organizations for help.
Typically, users combine the two. The first does not require investment, but it does not differ in particular speed and reliability. The second provides you with a quick promotion, but requires some investment. You shouldn't save on promotion. After all, the more users know about your sales portal on Instagram, the more likely it is that you will be able to profit from your activities.
Communication
The next moment, which plays an important role in the question, on Instagram or any other product, is communication. Any conscientious seller must communicate with their buyers and customers.
This is not about friendly conversations. But you must clearly understand that all questions that users will ask you will have to be answered as soon as possible. The faster you act, the better. So, take care of keeping in touch with your customers.
It is not always easy to do it yourself. When the workload is particularly heavy, hire a sales manager to monitor your sales profile and also communicate with potential customers. But do not forget to communicate on your own. All this will help you in running your internet business.
Forums and topics
How to sell a particular product on Instagram? A variety of thematic forums and groups in social networks will come to the rescue. When your profile is ready - filled with photos and descriptions, promoted and awaiting customers - you can visit different places of communication. And there to leave ads with a link to your sales account.
Please note - thematic forums and publics on the Internet are successful. Just attract new customers, offer them your product if it seems that this is what they need. Self-promotion on thematic sites will not hurt anyone. Perhaps it will only draw users' attention to your profile. Next, you agree on the order, money is transferred to you, you are the product. And everyone is happy. There is nothing difficult or special about this.
Product visibility
Some people think about how to sell an Instagram page or any other non-standard product. In addition to all these techniques, it is worth providing visibility of what exactly you are listing for sale. Now the use of so-called hashtags is gaining popularity on the Internet. They help you quickly find what you need.
Just this can be used. Associate several hashtags (3-4 will be enough, but more components are often used) with your posts and products. Then you can wait for the results. At the very least, this technique will provide visibility to the proposed ones. This is already a step towards success. So, you shouldn't neglect hashtags on Instagram. They can serve as a good "search engine" for a particular product in a social network. Especially considering that users are quite active in this component.
Ideas
In principle, we figured out how to sell this or that product through Instagram. But what exactly is being sold in this way? What ideas are most often interested in the public?
Secondly, cosmetics and household chemicals. Most often distributed by real salespeople. Moreover, this is done intentionally on Instagram and other social networks. True, there is great competition here.
Thirdly, hand-made. Handicrafts and jewelry are what attracts the audience. Especially if you are making something to order. Handicraft, and even original, brings good profit. Most often, interest is shown in jewelry, jewelry and interior items.
Fourth, services and knowledge. You can offer your skills and abilities on social networks. The offer is perfect for photographers, videographers, hairdressers, makeup artists, stylists and in general, any profession lends itself to successful promotion on the network.
In the end, if you figured out how to sell through Instagram, but you don’t know what exactly to offer, you can try to write essays, control, diploma, as well as texts to order. Such social media services are not uncommon. The competition is great, but there is always work. A very good layout for diligent users.
conclusions
So we figured out how to sell this or that product on Instagram. In addition, a few tips for doing business are also presented here. Mastering this business is not so difficult.
Above all, always strive to develop your sales profile. Update photos and ads regularly, advertise your page, look for clients. Then and only then will you succeed!
